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Tips For Improving SME Financing Success Rate

2010/3/1 10:47:00 35

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First, I have an idea. I want small and medium-sized enterprises.

financing

!

It's not enough to have good ideas. You also need to have a unique competitive advantage. This advantage ensures that even if the whole world knows you have such an idea, you will win.

Apart from having good ideas or competitive advantages, everyone can build a company, but do you manage it?

If you can use a few sentences to illustrate the above problems and raise the interest of investors, then you can tell him how much money you need and what you want to achieve.

Two, about first entry advantage

It should be noted that first entrant does not guarantee long term advantages. If you emphasize the advantages of first entry, you must be able to explain why first entry is an advantage, whether the entrant can effectively obstruct the new entrants, or the users are not easy to replace suppliers.

Three, pay attention to the market.

Rather than technological level, many emerging enterprises, especially high-tech entrepreneurs, are engineers or scientists.

Because of their professional background and work experience, they are very interested in high technology, high precision and sharp points, but investors are concerned about the profitability of your technology or products, and your products must be what the market needs.

The advanced nature of technology is of course important, but only if you can explain to investors that your technology has great market potential or great market potential, then he will invest.

Many creative products are not promoted because inventors do not fully examine what customers really need, do not choose the target market or do marketing.

Investors are businessmen. They invest in you not because your products are advanced, but because your business can make money.

Four, why do you say you can do that large scale?

A common mistake is that the description of market size is too vague, or there is no basis for saying that it will occupy a large percentage of the market share, which can not convince others that your business can achieve a large scale.

Five. Why not mention competitors?

In order to emphasize the uniqueness and dominance of enterprises, some entrepreneurs deliberately do not mention famous competitors, or emphasize few or weak competitors.

In fact, there are

Success

The existence of competitors indicates the market potential of the product, and

Entrepreneurship

For investment companies, strong peers are the potential opportunities to be acquired in the future.

Six. Forecast sales according to market demand or sales ability.

A common mistake in forecasting is to estimate the entire market capacity first, and then to say how many shares the enterprise will get, so as to calculate the expected sales volume.

Another questionable method is to estimate the growth rate of annual sales and calculate the sales volume in the next few years.

Too optimistic estimates can be laughable.

For example, some people estimate the turnover: I invented a new insole, assuming that the people of the whole country buy two pairs each year, so the market capacity has 2 billion 600 million pairs. We only need half of the market.

The more credible way is how much resources we plan to invest and investigate.

market

How many potential customers, what competitive products, and then according to the potential customers become the possibility of the user and the amount of sales generated by the unit resource input, and finally calculate the sales forecast of the enterprise.

Seven, elevator room speech (elevatorpitch) is very important.

Maybe you will meet an investor in a public place. Maybe investors do not want to see long business plans. You have only a few seconds to attract the attention of investors.

When his interest is aroused by you, ask about your company's management team, technology, market share, competitors, financial situation and other issues, you have prepared concise answers.

Eight, and

Investment

People say the price.

Investor pairs

Entrepreneurship

The quoted price of an enterprise is often similar to the ascending price auction. If investors really value this enterprise, he will raise the price to the enterprise until the two sides reach an agreement.

On the other hand,

Entrepreneurship

Enterprises in small and medium enterprises

financing

The quotation behavior at the time is similar to the price reduction auction. At the very beginning, it regarded itself as a high price, expecting unrealistic high prices. As time went on, business funds became tighter and tighter, investment intentions were never determined, and the spirit was gradually blunted. Finally, they accepted the real price (though sometimes reluctant).