New Aspect Of Marketing: Clothing Marketing Starts With Shops.

From the perspective of consumers' purchasing preferences and habits, more and more consumers make purchase decisions after seeing goods in the mall. Market research shows that many people visit the shopping mall casually: 83.6% of the consumers are non planned purchases, and 91.6% of consumers go to shops before deciding to buy goods.

Shop marketing is not a new invention. It was only when people were planning advertising activities before, they paid attention to the propaganda of big media such as television and newspapers, and regarded shop marketing as the last marketing tool. However, from the current market situation, some characteristics of goods, such as clothing and consumer goods, sometimes need shop marketing as the main communication activity, which can stimulate consumers' desire to buy.

Shop marketing first faces the consumer's shop advertisement, especially the door advertisement and the light box advertisement in the shop. In the past, store advertising only occupied a fixed position in retail outlets as a means of communication. Now, store advertising is not only a tool to convey information, but also a burden to induce purchase.

Store marketing also includes the display of goods and the configuration of music. The so-called commodity display is not to put a few boxes of goods to the store's aisle or doorway, but to make the pile alive. Brand discount clothing should be based on the characteristics of clothing to set up special advertising cabinets to attract consumers' desire to buy clothes.

The survey declined: 70% of people like to shop in music shops. But not all music can achieve this effect, while soft and slow music can increase sales by 40% while playing music, but fast-paced music reduces customer time in stores and reduces purchases.

Packaging advertising saves advertising costs but achieves remarkable results. Store marketing also includes POP display, shop posters, discount coupons, personnel recommendation display, sample display on counters, and even the display and display of commodity packaging itself can also play a good role in store communication.

Effective store marketing must be able to attract consumers' attention, let customers' footsteps stay in front of their clothes, bring up their interests, stimulate their desire to buy, redress their clothes, and finally take action, which is the ultimate goal of store marketing.