A Magic Weapon For Encouraging Technical Talents

　  “你是否希望由自己來安排自己的工作時間？你是否希望當自己想玩游戲或上BBS時，不必小心翼翼地躲開老板？你是否希望可以隨時找公司的任何成員，包括總裁來討論任何問題？”這是百度招聘廣告中的一系列的問句。

"There is only equal dialogue, no distinction between status."

Lu Lingmin, senior human resources director of Baidu Inc, said.

As a young technology company, Baidu has its own characteristics in motivating the professional talents of the company.

"Recruiting, training, using, retaining, digging and cutting" is Lu Lingmin's "six character formula" in the work of human resources department.

　　招聘三個標準

In September 17th, the "Baidu star" programming contest began, which is the first large-scale campus activity since Baidu came into the market. Lu sensitively positioned the activity in the "pre warming" of campus recruitment.

Outstanding fresh graduates are one of the important sources of Baidu employees.

"We need employees who have strong fighting spirit and are not afraid to lose."

Speaking of Baidu recruitment standards, Lu Min told reporters that one is interested in search engines and "loves this job"; the two is to have a very good comprehensive ability, including organization, communication, coordination and innovation; three, diligence.

Lu Lingmin said that with the development of the company, Baidu began to gradually strengthen the sense of identity of employees, because "ability can be cultivated in a suitable way with time, and values are hard to change."

If you have a stronger ability, if the values do not match the business, you may do well today, but you will not be able to do it tomorrow. "

After the listing, Lu revealed that Baidu's "rigid requirements" for talent did not change much, for example, technical ability, but its "soft request" was even higher, such as professional ethics.

　　寬松的工作環(huán)境

To ensure that young people grow rapidly is the working environment.

"What is the external expression of Baidu Inc's corporate culture?"

Lu Lingmin did not hesitate to say "equality, respect and growth".

This is first reflected in respect for staff work hours.

Besides the front desk staff and the departmental departments, the whole company of Baidu is flexible working hours, but it must ensure the realization of the results.

"You can play games during office hours, you can also chat online at work time, and are not caught by others.

Besides the personal decision of working time, there is also the autonomy of dressing.

Employees can go to work in suits and shoes, and can also wear very casual work. If you like, you can wear slippers to work.

"The company does not have any specified standards on the dress issue.

Employees can choose to dress according to their hobbies. "

Lu Lingmin told reporters that there are multiple options in Baidu.

Not long ago, a director of department management proposed to focus on technology, and he achieved his wish.

Baidu's technicians are all result oriented management, and technicians must complete the prescribed tasks at the prescribed time.

In the course of completion of the task, any problems or new ideas need to be discussed, and they can be discussed and exchanged with colleagues, department leaders and even the president of the company that he thinks they need to communicate.

Baidu has a "CC copy" culture, that is, everyone can direct his views directly to his superiors or team members, or send his views to all the mailboxes of people you think you should know. If necessary, you can organize people who are interested in your viewpoint to organize a seminar, which may include people in the company's senior level, departments or departments.

In some enterprises, if a person fails, he may be fired.

But at Baidu, Lu said that the company allowed failure and encouraged innovation.

The cultural atmosphere of equality and respect for freedom is first advocated by Robin Li, founder of Baidu. He thinks that there is no identity difference in discussing a matter, only the right and wrong views.

And allowing others to fail, as long as they do not commit some minor mistakes, no one will be despised for the failure of a thought.

"Why did Baidu use permissible words for failure?"

After a slight pause, Lu Lingmin said: "having an innovative mentality, being willing to innovate and dare to innovate is the foundation of unbeaten business, especially for the Internet industry.

The failure of innovation is inevitable, but Baidu can give the trial participants the opportunity to improve with a tolerant attitude.

In June this year, Baidu promised to recruit health counselling openly.

After a series of screening, the recruited health counselor has officially arrived. The newly built health counseling room has a clinic room, a massage room, a psychological consultation room, and equipped with advanced massage equipment and traditional Chinese medicine physiotherapy equipment.

The staff reflected that the newly arrived health guidance counselor was highly experienced in medicine. With the understanding of the general health condition of the employees, the staff health counseling program is being developed.

Massage and psychological communication will relieve employees' fatigue and work pressure to the greatest extent.

The core value of Baidu is written on the back of the chest card worn by every employee of the company. It constantly reminds and motivates all employees to provide people with the most convenient way to get information; to keep the passion of entrepreneurship; to make progress every day; to tolerate failure, to encourage innovation; to fully trust and level communication.

This kind of working atmosphere plays a positive role in retaining employees, Lu said. "Pursuing wealth is an important part, but most people not only aim at it, but want to pursue the great cause and cultivate spiritual pursuits.

The way of encouragement is diversified, and technicians can do technical management or expert technical personnel after a certain level.

The staff of Baidu is a hero who doesn't ask where he comes from but what he really wants.

A person who works well in Baidu can be promoted, promoted or even promoted.

　　開放的薪酬體系　

Baidu is also different from other companies where the interns take normal post salaries.

Lu Lingmin said, "what jobs do we take and what salaries do we have? We have two interns to be project managers. Although they are not formal employees, they take the salaries of project managers."

At the same time, there have been some changes in the salary system of Baidu recruits.

Before the listing, the salary of the recruiter is wage plus stock option. After the listing, wages will rise, but stock options will be reduced.

The reason for this change is that the space of options changes after Baidu has gone public.

"Before going public, we are working for the boss. After going public, we are working for ourselves, so the employees need to work harder."

Lu Lingmin said.

Baidu's free working environment, accelerating the growth conditions and allowing the failure to encourage innovation, so that Baidu has been developing rapidly.

In the 5 years since its establishment, Baidu has developed from six or seven people in the first year, 20 people in second years to more than 1000 people now.

Baidu Inc, which is constantly innovating, has successfully listed in the US, becoming the largest and best search engine in Chinese.

With the rapid development of enterprises, there are bound to be some employees who can not keep pace with the development of enterprises, so they inevitably face the problem of dismissal.

"Those who fail to meet the requirements and do not want to improve can only be eliminated."

Lu Lingmin told reporters that the brain drain rate before Baidu was less than 1% last year, and the real cut was less.

Meanwhile, Baidu after listing has begun to strengthen its control over processes.

"After Baidu becomes a listed company, it must standardize all aspects of business and finance, human resources management, so it is necessary to establish a large number of rules to make the operation system more standardized.

At the same time, our budget control is more and more strict. As long as we used to report ourselves, the financial department will conduct a detailed investigation.

Lu Lingmin said.

But will this norm conflict with Baidu's original belief in free and innovative corporate culture?

Lu acknowledges the existence of contradictions, but must pursue the balance between norms and innovation.

Because in the start-up period, although there are no rules and regulations, the degree of freedom and efficiency may be relatively high, but the risk will be relatively high.

　　“我們不會去打破這種寬松的氛圍，而是進行有節(jié)制、有限制地開放。”魯靈敏說，“對于管理的創(chuàng)新我們會給予更大的自由度，表達觀點和提建議的通道會永遠暢通。相比以前，不寬松的是，要對自己提出的觀點進行可行性分析，引發(fā)大家把創(chuàng)新落到實處。”