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Marketing People Are Good Or Bad.

2009/1/9 17:06:00 41897

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There are too many marketing people sigh: do

Marketing

Just like marriage, marriage is somehow a seven year itch, and marketing, especially marketing, is a year itch, that is, the repetition of a year's work in +N.

Indeed, as an internationally renowned professional marketing and consulting agency, we have a lot of people in the industry and business executives to come to learn how to get through the itch for a year, how to become a successful marketer, and how to develop a fighting force.

Marketing team

Mr. Yu Fei, chief consultant of LAN Kezhi Yang, points out that only by setting up and improving his unique advantages can he find his own strengths and shortcomings, and accurately locate his position in the field of sales and marketing.

This is of great significance to the growth of every marketer.

Identify the direction of oneself with positioning accuracy.

你為什么要做營銷人?

你的崗位職責究竟是什么?

你怎樣“真正”認識營銷人這個崗位?

This is the three most common question, but the most straightforward question is your real heart.

Therefore, truth is often simple.

This is actually a clear question of role positioning, depending on whether you really recognize your sense of positioning and goal.

Nowadays, after the waves in the workplace, everyone will have a lot of pressure. Let's take marketing people. 20 years ago, it was the age of salesmen getting rich.

10 years ago, in the era of promotion, we could get rich quickly by means of ideas, but today we have changed the world. This is a distribution era.

Marketers should not only have courage, but also have strategic goals for long-term planning.

This is a necessary ideological keynote.

However, we have to be disappointed to see that even today, there are still many people still shouting revolution like Ah Q, but they do not know how to revolutionate and who lives.

Under the pressure of material life such as buying a house and buying a car, a lot of people who are mentally deformed have already become "negative Weng" and "Moonlight girl (monthly wages are all used up)". Their mouths shout loudly that they like marketing, but in fact they are just like the way that the marketing people are relatively free and do not have to work. Only when they reach the deep distribution and go up to the countryside, they always fall down and become a typical "Ye Gong Hao long" working mentality, so let alone have any long-term planning and goals in the field of marketing.

If a marketer fails to upgrade in 3 years, instead of being promoted to middle and top management positions in a 5 year period, he will probably become a "mortal body".

Because if you haven't found your own position for 5 years, you will soon be embarrassed by "lack of positioning".

If a person does not know how to position himself, he obviously loses his sense of purpose.

After losing the sense of purpose, they began to muddle along and muddle along.

The heat of 1 years gradually receded, leaving the mechanical repetition of N.

Such a vicious circle, until the result is "vanish everywhere".

Just imagine how many people are so confused and leisurely about marketing every day.

To pass the threshold of entry with "good vision"

中國有句俗語：女怕嫁錯郎，男怕入錯行。

In the face of the current world economic environment, it is the starting point for a successful marketer to choose a suitable industry and long-term development space.

Mr. Chen Anzhi, a lecturer in Taiwan's success study, mentioned Bill Gate's "good eye" in a business speech. Indeed, Bill Gate's good eye not only created a wealthy Microsoft Kingdom, but more importantly, he had almost monopolized the market of the global home computer operating platform system in the world, and created a new industry field with solid technical barriers and ultra-high profit margins.

As a novice in the initial marketing industry, it is undoubtedly necessary to analyze the development status, future trends and opportunities of a particular industry in a specific perspective.

In fact, the threshold of entering an industry is also a yardstick for testing whether a new marketing person has insight.

For example, the entry threshold of the mass consumer goods industry may be relatively low. However, due to the maturity and rationality of the product market, the fine division of labor and low profit margins will result in the growth of practitioners and limited remuneration.

Just imagine that if people who have not graduated from junior high school can enter the business sector, how many jobs will be poured into the industry every year will not be known.

In this vast sea of talent, if you want to stand out in a short time, the difficulty will be much greater.

On the contrary, some industries that seem to have high technical barriers on the surface tend to have a lot of insight.

It can be seen that marketers, especially those who are initially involved in marketing, may be able to infer the trend of development in the industry by reverse thinking when choosing careers. Perhaps when you have more profound rational analysis and judgement, you may choose to avoid when everyone is considering entering an industry; and when many people choose to quit, you may still have to persist.

In short, when marketers actively explore and measure the future of an industry from the perspective of their own development, we believe that we should pay attention to three points: whether the industry has a higher profit margin at present and future; whether there are more restrictions on the entry of employees in the industry; what is most suitable for the industry in combination with its own advantages, and only by having a "good eye" is the road to success.

Self enhancement requires stress to activate.

Times are changing and customers are growing.

In this era of double speed development, nothing changes but changes, and learning is the most effective way for marketers to understand the outside world and keep pace with customers.

A learner is not necessarily a winner, but a successful learner must be a good learner.

If a multi-year marketing experience, the "old stick" to their work as "1 years of work +N repeat".

Naturally, there is no other joy than to earn some money.

However, whether marketing is boring or fun, the key lies in how you think, or how high the realm you know.

For example, it is also a marketing business. A lazy salesman can be understood as a simple way to collect goods or push money. But a diligent salesman can see with high interest the sales pattern, the difference of sales promotion forms, the change rule of purchase and sale, and so on.

In this way, not only did I get the theoretical abstraction and elevation from the real practice, but it was also very practical and effective to verify the marketing theory that I learned from various channels in practice.

If a marketer has been doing this for 5 years without any promotion, then he will probably have no more suitable job than to be a business person.

Successful marketers are a group of people who can control their own destiny. They can fully realize their shortcomings and defects, and improve them, and constantly improve themselves.

They are worthy of respect and learning of a group of people.

Successful marketers have rich experience in actual combat, and can guide their practical work with very simple marketing theory.

But with the increase of experience, they are increasingly aware of their lack of knowledge, so they will strive to improve themselves and enrich themselves through various ways.

This self enrichment is reflected in three aspects: first, they will learn all kinds of latest marketing theories through the Internet, school or self-study, and improve themselves from the theoretical level.

Secondly, they will seize all the time available to learn other knowledge, including marketing, finance, management, personnel and other knowledge they are interested in, improve their overall quality from all aspects, "bypass the analogy" and broaden their minds. This is also the biggest difference between successful marketers and ordinary marketers, because successful marketers will constantly integrate marketing theory with practical work, integrate theory into practice, enhance theory in practice, and guide practical work with deepening theoretical knowledge, thus driving forward without interruption.

Seeking a rising ladder in competition

古語曰：人有所長，術有專攻。

In the career of marketing people, we should first understand their advantages and form their own core competitiveness with their own advantages.

At this time, you need not immediately position yourself as a certain role and type of work, because all people and things are constantly developing and changing. Today, maybe they are writing a copywriting plan. Tomorrow, they may learn to do sales from the beginning. It is important that every marketer should understand what his friends, colleagues, superiors and people around him deserve commendable. These "things" are your wealth, that is, you must first turn it into a good piece of steel.

As for the process of "sharpening", it can be completely different from person to person. We can find different versions in any footage of many marketing friends. I believe that as long as we persist and gradually grasp skills, every marketer is stepping on it.