Super Salesmen Do Business Like This!

NIKE (Nike) brand, I think you can find people who know him anywhere in the world. These world-class brands can only be understood in newspaper articles and in cases, and as salesmen. If one day Nike asked you to talk business with them, what would you do?

To be honest, if I receive such a call myself, I might as well call it a cheater and laugh it off.

However, this is the case. Sometimes opportunities come by chance.

When NIKE (Nike) Singapore advertising director Dumy (multi meter) came to Jeff (Geoff), he also did not believe it. Although their company had worked with some big brands at that time, all they did were small advertising posters.

But he still had to take a look at the mentality to meet with Dumy, because not everyone can have the opportunity to receive NIKE company's cooperation phone.

Entering the office of NIKE company, he saw all kinds of advertising designs on the walls and photos of those sports stars. From the materials, they were printed with the best pigment, and their materials were placed in special locations.

The first meeting was very simple. Dumy told Jeff that a friend gave him the phone and gave it to Jeff. A CD said that everything she wanted to do was inside, and went back to check the price, and submitted a feasible plan.

When the company came back, the company opened the CD. It was a very strange thing. The one that was left after the cuff was cut off was called the armband.

The most striking thing is the Yellow NIKE logo on the armband, which is just a running arm.

From the whole picture, almost Jeff is to print it out with the best paper and pigment.

It's too simple. Such an advertisement can be done by anyone.

That night, Jeff listed all the prices and materials, and was ready to give it to Dumy. tomorrow. But after he finished, he sat down and thought about it. He thought about those sports stars running in the sports field wearing NIKE sportswear and shoes, and the students who were looking for loans and their parents to get a pair of NIKE shoes.

A bold idea was born in his mind, so he made some changes to the design plan. After finishing, he smiled and went home.

Ronaldo finally met Dumy in a few days. When Dumy opened CD, he saw the pictures of Brazil football star Ronaldo taking the ball to break through her opponent. The Yellow NIKE pattern on the armband and the golden shoes on the foot of Ronaldo, and the golden football that had just been kicked by the moving shoes, made a sharp contrast. It felt that Ronaldo was struggling to break the ball, but NIKE was particularly conspicuous.

Seeing this, Dumy eyebrows wrinkled up and asked what Jeff was sitting on the opposite side. What was he giving?

Jeff replied with a smile: Yes, I have made some changes to the plan you gave me, because I think the plan is better.

Dumy question: good or bad, that makes the designer of NIKE design. Besides, I gave you the pattern of the armband. How do you look at this picture? Why do you still have shoes and shoes in it? Are you a bit overdone?

After listening to Dumy, Jeff approached her body and said, "Mr.luo, don't lie to me. Your NIKE is always a whole. You want to see if we have the ability to cooperate with you before giving me a simple sleeve pattern.

You see, your company has spent a lot of money this year to sign Brazil football star Ronaldo, who wants to enter the football market and fight against the Adidas in next year's World Cup. Shoes and clothes or armbands are not what you want to promote. You just want to let everyone remember this NIKE logo.

Then tell people that as long as there is a place where there is NIKE to accompany, no matter in the basketball court, the high leaping Jordan, or Ronaldo, who runs through the football field, is trying to tell more people. There are NIKE figures in sports places.

I also have a plan for other products of your company. If you are interested, you can see it. If you are satisfied, give me a call.

When the company came out of the NIKE company gate, their boss threw a long face over Jeff, saying that they had done too much. They could give NIKE an advertising on the armband.

Jeff comes back to ask their boss, don't you want to take the entire NIKE advertisement?

Their boss was stunned and shook his head back.

A week later, Jeff received a phone call from Dumy and asked him to go to NIKE's office to talk about something.

In the Dumy office, Dumy threw a plan to Jeff and told him, "take it back and make some changes, and start it next month."

Jeff came over and asked, "is it the armband?"

Dumy smiled and said, "now that you have made a plan for the entire series of products, all the NIKE products advertised in Singapore will be made for you. You are not very easy, boy. Our chief designer is very satisfied with your plan."

Now that ten years have passed, all the advertisements of NIKE in Singapore are still made by Jeff. As long as you pay attention a little, you will find that there are new ideas in the advertisements of those changed NIKE stores.

Of course, the sale of Jeff has become a classic case later.