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    "Create" Gold Medal Salesperson In Shoe Industry

    2007/11/5 14:49:00 41931

    With the footwear industry as the platform, China's first Huangpu military academy to train high-level salesmen is not only conducive to promoting our actual sales, but also more importantly, it has established our position in the industry as a whole.

    Moreover, the brand reputation brought by this advantage can not be duplicated by competitors. We need not worry about job hopping and personnel flow.

    The footwear industry will select gold salesmen nationwide, and organize gold medal salesmen from all over the country (each province one, the specific assessment and assessment method is formulated by local distributors) to the shoe industry headquarters to receive training, and the honorary certificate will be issued.

    A good salesperson can not only get the material reward, but also get a valuable honor. This honor can not only become the capital for the salesperson to get promoted in the company, but also benefit his long-term career development.

    "A soldier who does not want to be a general is not a good soldier", and "a bad soldier must not be a general".

    The cause of shoe industry is a common cause for all, and Zeng Shui Liang, an expert in the management of private enterprises, believes that anyone must have dreams.

    With passion and hard work, we can realize our dreams here.

    This is the belief of the shoe industry and the common belief of all people in the shoe industry.

    What is the mission of l salesperson?

    (1) to achieve the goals of the business, namely, sales goals and profit objectives. (two) improve the market share, that is, market share. (three) collect market information and respond to information. What is the correct concept of l salesmen?

    Boss consciousness: the sales products of 1 and counters are my products; 2, this shop / counter is my storefront; 3, this special shop or shop is my career; 4, my career has the conditions that the general operators do not have: 1, this is a career without my own funds; (2) it is a career without my own equipment; (3) it is a career that I do not need to hire myself anymore; I am a career without risk. Sales staff should establish

    l what do sales promoters and salesmen sell?

    (一)銷售自己,即出賣自己,包括儀容、禮儀、專業(yè)知識等等 (二)銷售公司,即出賣公司,包括公司文化、公司理念、公司產品等等 (三)銷售商品的價值、效益 (四)銷售中銷售問題的解決 (五)銷售顧客的滿足感與滿意率 2   營業(yè)員須具備的素質條件 1、 專業(yè)態(tài)度: ①  喜歡與人交往; ②  喜歡所售賣的商品; ③  有正確的服務觀念; ④  具自信和自重 ⑤  有耐性 ⑥  面帶笑容 ⑦  積極主動; 2、 專業(yè)技巧: ①  推銷技巧; ②  溝通技巧 面對面/電話 ③  隨機應變技巧; ④  陳列產品技巧; ⑤  禮物包裝技巧 ⑥  人際關系技巧; 3、 專業(yè)知識: ①  產

    The company's policy is 4; the company's policy is 1.; the customer's psychology; the code of conduct of the salesperson; respect the leaders and staff of the shopping mall; greet them when they go to and from work; coordinate the relationship with the shopping malls, strive for the support and understanding of the shopping malls, and do well in the publicity work of the company and products.

    2. should greet customers with friendly attitude and kindness.

    3. when customers are not asking, do not follow the customers' service; 4. must look for the customer to find a change, so that it must be smooth, no damage, clean face and small to big stack, and send it to the customer's hands.

    5. a salesperson should be at work: 1) do not sit or climb on the counter or hold her arms or hands in her pocket to receive customers 2) do not gather to chat or speak loudly or laugh.

    3) no nicknames can be used to call others or colleagues.

    4) do not doze off, do not read the newspaper at the business site 5) do not lean on the counter or wall.

    6) do not smoke or eat snacks.

    7) you are not allowed to pick up nostrils, dig your ears or pick your teeth at the business site.

    8) are not allowed to make up or discuss related topics at the business site.

    Yes, it is not allowed to name other brands, and to provide other brands with the right speed. 10) no matter how many customers buy, wear, wear or replace clothes, they are equally enthusiastic about answering questions, asking customers to be good customers, and 11. When customers are more customers, customers should be reminded to take good belongings and beware of pickpockets. When 12 introduces clothing, the guide should stand on the left side of the customer, face the customers with the goods at 45 degrees, and do not stand behind them to speak with the customers; 13) listen carefully to the customers' opinions and suggestions, and do their best to satisfy the customers' needs. 9) pay attention to customers' purchase and ready to offer help, introduce product characteristics to customers, be realistic and not exaggerate.

    14) customers do not pass through the middle when they are looking at things or speaking to one another.

    15) you must not look at customers' clothing while you introduce them to customers.

    16) turn around or cover with a handkerchief when you cough or sneeze.

    17) do not urge or hint customers to leave.

    18) it is not allowed to abandon customer handover; 19) is not allowed to belittle, sarcasm or satirize customers when talking, and is not allowed to argue and quarrel with customers.

    The service standard of the salesperson service is the market, and the service satisfying the customers is the guarantee of the performance.

    Everyone who gets satisfied customers from clothing products and services will convey his good feelings to others and act as our salesperson. A marketing Master said, "customers are the best salesmen of enterprises."

    1. quality customer service 1-1. recognize the importance of customer service: 1) improve the living standard, increase consumption power; 2) enhance the awareness of the consumer rights and enhance the awareness of consumer rights; 3) the rapid development of the retail industry and the wide selection of customers; 4) the well-developed communications, the increasing number of consumers' knowledge / external contacts, and the increasing demand for goods and service quality; 5) a wide range of mass media publicity products, which improves the customers' knowledge of products; 1-2. customer information analysis and feedback, the management of the terminal's terminal is, in a certain degree, the direct sales management of the direct sellers, and the success of the overall marketing strategy of the company comes from the accurate feedback of the terminal information.

    At the same time, promoters through on-site customer analysis, can better grasp various promotional skills, to achieve successful sales.

    1-3. 顧客抱怨的解決對策 ◆ 并不是每個不滿意的用戶都會抱怨的,相反只有10%的不滿意用戶才會抱怨 ◆ 不抱怨的用戶中只有5%會再次購買你的產品 ◆ 抱怨發(fā)泄過的用戶中只有10%會再次購買你的產品 ◆ 抱怨經解決后的用戶會有70%會再次購買你的產品 ◆ 抱怨經迅速解決后的用戶會有90%會再次購買斧產品 以上數據告訴我們兩個道理: ▲ 顧客抱怨的必須迅速解決 ▲ 抱怨用戶最有可能成為忠誠用戶 1-4. 特殊事件的處理 商場如戰(zhàn)場,促銷員面對的不單是顧客,包括對手、商場、新聞及社會各有關部門,這些部門的協(xié)調本不屬于促銷員的工作范圍,但又常常與促銷員有關,營業(yè)員必須掌握處理特殊事件的技巧。

    The way to deal with the problem is: 1-5., 1, no commitment, rapid reporting to the higher authorities on the basic principles of customer service: 1) treat customers alike; 2) take customer requirements as the starting point; (3) to be honest with customers; 4) to deeply understand and recognize the overall image of the company's service; 5) to understand customer psychology, and to provide excellent customer service, we must first understand our service target customers.

    2. every customer has the following rights: 1) has the right to choose goods at random, without the pressure of buying from the salesperson; 2) has the right to get the right information about the item; 3) has the right to get help from the shop when shopping; 4) the customer has the right to get good quality and reliable goods as a reward for paying the money.

    (to be continued)

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