New Spring Shoes Listed Collective Price Increases
"This year Spring shoes Price increases again! Many brands start at a price of more than 600 yuan, basically can not buy less than 600 yuan of shoes! " Spring is approaching, and a lot of new ones are coming. Women's Shoes Has been listed, but not many girls found that, in addition to individual brands, this year Spring shoes A Price It has risen since last year.
Wang Qian, a Hangzhou girl who is a loyal customer of Staccato, feels better. Price Changes. She remembered last spring, the brand of a pair of basic leather shoes. Price For 698 yuan, the price of similar style has become 778 yuan this year. Although only a few dozen yuan, but in the face of a pair of 700 yuan multivariate shoes, or a little under the hand.
Yesterday, reporters came to "Staccato" counters, see Spring shoes The average price is around 800 yuan. Miss Jiang introduces that the price of spring shoes starts at 759 yuan this year, which is 50 yuan more than that of last year. In the past year, 600 odd shoes were not available this year. The reason is that this year, more attention is paid to the comfort of shoes, which are mainly made of flat shoes and imported shoes, which improves the cost of shoes.
Besides Staccato, there are many mainstream brands. Women's Shoes The starting price has been raised. This year's mainstream price starts at 798 yuan, and another two from Italy and Spain. Single shoe price It jumped 1000 yuan directly. Fed sales staff also said that the price of single shoes this year is basically over 700 yuan.
Women's shoes collectives Price increase What is the reason? Salesperson's explanation is that the cost is increased. "This year, leather raw materials are rising and materials are also used better. Snake skin, fish skin and ostrich skin are used in the decoration of shoes, and the design is more complicated." However, some people in the industry attributed the collective price rise of spring shoes to the consumer psychology of "no discount, no buy".
Walk into the mall, every shoe counter in addition to playing the winter boots three to half off special price, the new product also started to join the ranks of the discount unit, BELLE bought 150 yuan, FED spring shoes to buy 180 yuan, Aee spring shoes 8 fold, Staccato on the 38 day of the day, launched the whole new spring shoes all 15% off promotional activities, weekdays push shoes to send value 200 yuan handbag...... Perhaps, in the face of "no discount, no buy" consumer psychology, only the marked price is high enough to ensure that profits do not slide.
Every time the store sells promotional activities, the brand women's shoes are always the most popular ones. More and more consumers are used to buying shoes during activities. If there are activities, the new season can directly hit half off or forty percent off, and the money from a pair of shoes can buy two pairs of shoes.
As a result, more and more hang housewives choose to sell their shoes for the whole family in the next season or during the next season. Those girls who are catching up with the trend are also beginning to hold their breath. They can see their favorite styles and no longer take out their wallets as they did in the past. They encourage each other immediately. They encourage each other, "bear with it, endure it again, and soon wait for the day when it depreciates."
現(xiàn)在杭城商家已形成“逢節(jié)必折”“逢慶必折”的不成文規(guī)矩。情人節(jié)、三八節(jié)、母親節(jié)、父親節(jié)、五一節(jié)等，全年加起來有十多個(gè)節(jié)日，還有各商家每年例行的店慶，都會(huì)推出相當(dāng)于五折甚至更高的折扣，既要參加商場活動(dòng)又要保證利潤，兩難之下，品牌除了提高售價(jià)似乎沒有其他更好的辦法。所以，面對(duì)昂貴的鞋，漲價(jià)真的不關(guān)我們什么事情，只是，千萬別在無折扣時(shí)掏出錢包。
Editor in chief: Xu Qiyun
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