09 Years March, Three Major Exhibitions Will Be Launched In The Same Period.

The spring tide is the most influential factor in China's textile and garment industry. Three exhibitions - China International Clothing and accessories fair, China international textile fabrics and accessories (Chun Xia) exposition The China International Textile yarn (Chun Xia) exhibition has been opened in Beijing since March 26th. Taking the exhibition activities as an opportunity, the organizers of the exhibition, the China Textile Industry Association, launched the "revitalization of the textile industry in the spring market action", and launched the implementation of the "textile industry adjustment". Revitalization plan The first battle against the current industry plight.

      Three exhibitions In the same period, Beijing launched the climax of large-scale promotion of brand innovative products and the activation of textile and garment market in March. At the same time, it promoted the integration of two market resources at home and abroad, and promoted extensive exchanges and cooperation among enterprises, industry and industry at home and abroad, strengthened the ability to cope with the financial crisis, enhanced the confidence and ability of industrial revitalization and adjustment and upgrading, and striving for a good start of the whole industry this year.

The seventeenth China International took the lead in March 26th ~29. Clothing and Accessories Fair (CHIC2009) it will be held by the China Apparel Association, the China Textile Association of the World Trade Promotion Council and the China World Trade Center Company Ltd, and will continue the fashion agreement with the industry in Beijing China International Exhibition Center (New Museum).

CHIC2009 has carried out a shopping mall layout plan with the huge array of 10 exhibition halls of the 8 exhibition halls, bringing together more than 800 brands of clothing from 21 countries and regions. The exhibition introduces lifestyle and trend concept, and takes the theme of "Butterfly Dance" as the theme, presenting the connotation of brand creativity and fashion culture in a three-dimensional way, helping the brand develop its market and expand it in an all-round way.

On March 29th ~31, the fifteenth China International Textile and accessories (Chun Xia) fair, hosted by the China Council for international trade promotion, the textile industry branch, Frankfurt Exhibition (Hongkong) Co., Ltd. and China Textile Information Center, then appeared at the China International Exhibition Center (old museum). The exhibition has a scale of 48000 square meters. As of now, 1000 exhibitors from 14 countries and regions have come together, including 775 domestic exhibitors and 225 overseas exhibitors. Italy, Germany, South Korea and Taiwan will be exhibiting overseas countries or regional exhibitors.

The domestic fabric enterprises at the exhibition are representatives of the vigorous enterprises in China's textile industry. 29% of the export enterprises have their own brands, and more than 60% of the enterprises have their own brand design capability. As an intermediate platform to link and promote the development of upstream and downstream products in the industry chain, the fabric exhibition will focus on the release, display and guidance of the development trend of fabric products, build information exchange platform, promote the application of new fiber technology and promote the development of downstream garment products.

In the same period, the Sixth China International yarn (Chun Xia) exhibition jointly organized by China Council for international trade promotion, textile industry branch, Frankfurt Exhibition (Hongkong) Co., Ltd., China Cotton Textile Industry Association, China Wool Textile Industry Association, China Chemical Fiber Industry Association, China Textile Industry Association and China Textile Information center was held on March 30th ~4 1 at the 3 China International Trade Center.

This yarn exhibition will be based on the forefront of the market. We will introduce advanced composite and functional fiber famous enterprises and their downstream enterprises to show together, and introduce innovative enterprises with strong momentum of development in the global financial turmoil. Up to now, a total of 86 enterprises have been exhibiting, including 5 overseas enterprises, from Singapore, Pakistan, India, Tu, luer and Taiwan, China. The exhibition will focus on creating three key areas of high quality yarns, colored spun yarn and new fiber blended yarns, and for the first time released the trend of China's international yarn.

As the traditional pillar industry and important livelihood industry of our national economy, the textile industry has been included in the plan of the ten key industries adjustment and revitalization formulated by the state in response to the financial crisis, and has been put on the agenda of the "two sessions" as an important topic concerning the people's livelihood. How can the textile industry take the lead in achieving a breakthrough in the critical period of the world economic downturn and China's new industrialization?

Against this background, the China Textile Industry Association has expanded its traditional functions by innovating ideas, giving full play to professional advantages and service functions of trade associations, integrating resources from various sectors and industries, giving three major exhibitions to open up two trade platforms at home and abroad, linking up the links between the industrial chain upstream and downstream, and the allocation of industrial resources at home and abroad, and showing the new connotation of the window of the industry's technological products and innovative thinking.

Three major exhibitions will highlight the theme of "opening up the market with innovation," and focus on the four main lines of "new products, new technologies, new technologies and new trends". We will show the whole world, the whole society and the whole industry the innovative vitality of China's textile industry and the main direction and specific ways to adjust and revitalize the textile industry.

It is understood that the three major exhibitions will release the trend of products, and set up a popular trend to release the special area. It will focus on displaying outstanding products with innovative technology and characteristics that reflect the trend of future product development, and help enterprises grasp the trend of product development and guide the technological upgrading of enterprises.

The yarn exhibition will focus on new flame retardant fiber, bamboo fiber, corn fiber, modal, Tencel, core spun yarn, milk yarn, fancy yarn and so on. The professional associations will invite product development enterprises with distinctive advantages to hold a product promotion conference. The development direction of new fibers and the development trend of other blended and multi component fibers will be introduced in detail.

The fabric exhibition will be displayed on environmental protection TPE fabric, metal fiber memory fabric, XLA fiber yarn dyed denim, wool wool blended fabric, cashmere cotton fabric, super soft imitation cashmere Vero and other new fabric products. Exhibiting products will embody three characteristics: first, the price of new products will be more acceptable to the market, and the product development will be more close to the market; two, the application of multiple materials should be emphasized, and the combination of technology and fashion should be strengthened. Three, we should pay attention to the development of ecological environment protection and functional fabrics.

The CHIC fashion show will assemble more than 800 brands of clothing at home and abroad. It will be displayed in men's wear, women's wear, children's wear, casual wear, leather fur, down garments, clothing and accessories. During the exhibition, we will hold the annual awards of China fashion brand, China clothing forum, China's advanced clothing brand, 09/10 autumn and winter fashion trends released in China, and CHIC2009 international garment retail summit. From yarn to fabric, and then to the development of terminal garment products, the three major exhibitions will open up the thread of integration and innovation of industrial chain, and provide innovative inspiration for enterprises, and open up new fields of product development.

For the three major exhibitions covering all aspects of the textile and garment industry chain, from fiber yarns, fabric accessories to clothing costumes, the organizers play the role of the joint fleet of various professional associations, and promote the linkage between the upper and lower links of the industrial chain from attracting investment, layout planning and exhibition services.

In terms of attracting investment, the exhibitors and spectators of the three major exhibitions have their upstream and downstream relationships. According to the resources of the audiences, the channel resources and the media channel resources of the three exhibitions, the organizers distribute over 500 thousand invitations to the target audience through direct mail, group email and short message prompts. Through the investigation of the needs of spectators and the needs of spectators, two-way positioning organizations are invited to organize and invite spectators to organize professional buyers.

At the beginning of the yarn exhibition, a sample telephone survey was conducted on the enterprises that visited more than two fabric exhibitions and 100 related personages. According to the product area and product category that the professional audiences were interested in, according to the investigation of the demand of the more than 40 innovative enterprises, the owners screened out 1500 enterprises' purchasers from the database as a special invitation to the VIP audience. The audience group covered all fields such as cotton, wool, hemp, silk, knitting, home textiles and so on. In addition, the professional associations also organized professional spectators and buyers to participate in the new exhibition promotion of the key exhibitors, so as to realize the docking between exhibitors and the audience.

Fabric exhibition will be more meticulous and close service as a medium to create a linkage system between exhibitors and spectators. For the first time, the exhibition will be divided into the exhibition hall according to the end use of the product, so as to facilitate buyers to lock the products concerned. The organizers adopted the advanced information service technology, set up the service call center, investigated the needs of the key buyers' viewing and exhibition, held in advance the participants' itinerary, interested products and technical exchange activities, and based on this, worked out personalized service programs to provide the whole audience with personalized services. In addition, the organizers have increased the invitation of buyers of garment enterprises, and will build an information exchange platform through a number of technical exchanges, and actively encourage buyers of garment enterprises to participate in fabric development.

The CHIC fashion show has invited various retail outlets at various levels through many activities in business organizations. The "VIP merchant club", which was established in 2008, consists of the core shopping malls of the first tier cities in China, the managers of the above level of clothing floor managers, and the total provincial sales agents with annual sales of over 80 million, agents of international brands, front-line, second-line or domestic first-line brands. At present, there are nearly 400 members of the club. The exhibition has also added three new activities to the representatives and agents of shopping malls. They are "CHIC2009 International Garment Retailing summit", "Annual Conference of China apparel distributors and retailers and 1000 dealers conference" and "China apparel dealers wealth forum".

During the exhibition, the organizers will set up guidance signs at the exhibition hall, arrange free shuttle buses to and from the exhibition venues, so as to open up a platform for the linkage of the industrial chain, so that the three exhibitions will be mutually windows, activate all links of the textile industry chain, and help enterprises get through the difficulties.

The more the market is in recession, the more it can reflect the professional service value of the trade association to run exhibitions beyond the general exhibition function. Taking the exhibition activities as an opportunity, the China Textile Industry Association and the joint fleet of professional associations will integrate the service system of the association to provide timely service for enterprises and revitalize the industry.

During the three major exhibitions, China Textile Industry Association and professional associations will mobilize positive factors from all sides to display a rich and colorful industry service system with practical significance. The China Textile Industry Association will focus on its quality inspection system established throughout the country, so that more enterprises will pay more attention to quality.