The Textile Industry Will Face Severe Collapse Next Year.
The textile industry will face more serious next year. Bankruptcy The reduction of international orders will become the most important straw in the camels? What is the direction of breakout in 2009? As a representative of traditional industries, the textile industry has been one of the focuses of attention this year.
In order to help enterprises understand and analyze financial crisis The latest trends and trends of the textile market in the United States and the better implementation of brand strategy are jointly organized by the Cotton Corp and Shenzhen Textile Industry Association.
According to the US Cotton Corp survey, about 80% of American consumers did not plan to reduce their consumption plans for clothing and home textiles in 2009, that is to say, the order of textile industry is not necessarily as sharp as expected.
“美國市場環(huán)境并沒有想象中惡劣”
Recently, analysts pointed out that the textile industry has gone through a severe test this year, and many enterprises have gone bankrupt, and the profit rate of the industry has declined. If the recession at the beginning of the year is due to high costs and other factors, the rapid decline in the second half of this year is due to the weakening of external demand.
中國占世界纖維加工總量40%的龐大產(chǎn)量決定了國內需求增長不足以完全抵消外需的衰退,況且國內需求也面臨向下的風險,未來一年將是紡織業(yè)最為困難的時期。但在昨日的研討會上,來自美國的專業(yè)研究機構卻提供了令人振奮的信息。“據(jù)美國棉花公司相關調查,美國約八成消費者明年并不打算減少服裝、家紡消費,而只會減少汽車、房產(chǎn)及奢侈品等方面的消費,也就是說美國的紡織品消費市場環(huán)境并沒有想象中那樣惡劣。”
The US Cotton Corp is a nonprofit organization from the US textile industry. It is also the only organization in the world to study the development trend and new technology of textile industry. Wang Jiarong, China's chief representative, said that according to the company's relevant investigation, the United States will not necessarily reduce textile consumption next year, but will be extremely sensitive to price.
It is understood that China's textile industry has been struggling for several years, and now has a market share of about 30% in the US market. For the difficulties encountered in export, there are expert tactics: to sell domestically. But do we really have to give up 30% of the export market share?
Zhang Jingsheng, executive vice president of Shenzhen Textile Industry Association, said that selling domestic products is not a panacea. First, the domestic market competition will be more intense. The sales of Chinese textiles will account for 1/2 respectively. If all of them are sold domestically, they will inevitably increase their internal consumption. Secondly, the total domestic sales have also declined recently, and not many enterprises are confused and helpless.
“深圳與香港政府都已關注到企業(yè)需求”
" foreign trade enterprise Not all of them need to be sold domestically. The development of foreign trade of different enterprises is also very different, just as some factories in Shenzhen are on the verge of going abroad. Bankruptcy They lose orders, while others can feed 18000 people and run them all day. "
Zhang Jingsheng said that Shenzhen textile and apparel had strong competitiveness in the domestic and foreign markets, and the design and production department of clothing, home textiles and underwear was the leading industry in the whole country.
stay financial crisis Under the impact, Shenzhen's textile and garment industry also encountered " Cold current " Because of the relatively early adjustment and upgrading of the industry, there is a certain "cold resistance" capability. move in the opposite direction There are a lot of enterprises going up.
But he also said that for Shenzhen's textile industry, the same problem exists. First of all, garment exporting enterprises feel more difficult. The number of foreign trade enterprises has been reduced. The turnover of textiles in Canton Fair fell 30% this autumn. Two is a shortage of funds, and banks are unwilling to lend because they are worried about export risks.
How to deal with this unprecedented crisis in Shenzhen textile and clothing? Liang Manlin, President of Shenzhen Textile Industry Association, emphasized the key is confidence, "confidence is gold". He said, "now it seems that China has the strongest anti risk ability in the world and the largest competitive advantage of Chinese textile industry. Recently, state support measures have been promulgated and textile industry has been listed as a key supporting industry.
We have reason to regain confidence, to boost our spirit, to maintain growth, to protect exports, and to minimize the impact of the financial tsunami. "Crisis and business opportunities exist. Opportunities are always left to those who are prepared. After winter, it is spring, and there will be a high tide after low tide. Understand and grasp the domestic and foreign markets, accelerate pformation and upgrading, enhance brand advantage and market advantage. We should not only "spend the winter" safely, but also seek new business opportunities and seize the next round of business opportunities.
Editor: vivi
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