Brand Incubation Makes People Happy And Worrying.

The "marriage" between the professional market and enterprises has made people have a new understanding of the brand incubation of the professional market.

Then, what is the contribution rate of brand incubation in textile and garment market?

While people are happy, there are unavoidable worries.

With the increasing market competition, every manufacturer wants to make their brand successful, in order to mobilize the enthusiasm of consumers to buy, and to usher in a rolling profit for themselves.

Unfortunately, in reality, most textile and clothing brands are in a state of obscurity, and are even struggling to survive.

Because brand incubation itself is a "double-edged sword", which is called "Cheng ye Xiao He, also defeated Xiao He".

There are two reasons leading to the failure of many fashionable and elaborate brands: first, the huge number of textile and garment brands, the integration and elimination of brands are unavoidable, and more "brands" may only be referred to as "sub brands"; the two is that enterprises invest too much in upgrading their brands through the end end, and there is always a lack of "incubator" that breaks them out.

Therefore, the professional market is strives to become a win-win alliance for brand incubation in the professional market with the lowest investment cost and the best investment effect in the professional market.

But in fact, because of the essential difference between the wholesale format and the retail terminal, some enterprises that want to make brand do not dare to set foot in the professional market, and some enterprises that become brands begin to run away from the specialized market, so that the brand incubation of the professional market appears "beautiful and difficult to do".

The fundamental reason lies in the functional misunderstanding.

"Terminal popularity" is the core of brand merchandise hatching.

Some enterprises that rely on the market to become bigger and stronger, in order to create famous brands, usually cooperate with foreign famous brands, from OEM processing to agent production and sales, with the purpose of telling merchants and consumers that their brands have the quality of world-class products.

After many years of hard work, the industry has a good reputation. But it is also a product from his factory. It has two brands, and the price is still different.

The key problem now is that the brands of these enterprises are not well known in the sales terminals, and the shopping malls are directly oriented to consumers.

Only by becoming the famous brand of sales terminals can we get all kinds of advantages brought by famous brands to enterprises.

After some professional markets are bigger, they hope to promote the brand hatching by opening the Expo and evaluating the old brand of excellent brands.

But in fact, it is difficult for the brand evaluated by the professional market to become a famous brand in the eyes of ordinary people, and more importantly, it promotes the brand of the professional market itself.

That is to say, the brand business circle has hatched the brand professional market through the regional brand, the brand specialized market has raised the brand market, hatched the brand merchants (including brand dealers, agents and distributors), and the brand merchants hatched the brand through the establishment of distribution terminals.

Therefore, we can think that the direct object of professional market services is brand operators, which have the basic platform of brand incubation, and indirectly play the role of brand incubation, but not the core role.

Clearly, this order points out the direction for the professional market to better change the service mode and service effect, laying the foundation for brand incubation.

The professional market must be pformed from a brand free, low-grade trading platform to a wholesale and retail market and a terminal market.

A few years ago, when retail, supermarkets, stores and other retail formats robbed the retail share of the professional market, most professional markets still had a strong reputation. The reason was that the wholesale business, which occupied the professional market, could not grab the wholesale business.

Moreover, most of the strong professional market simply disdain the profits of retail business. Some businessmen also feel that they have no profit protection in retail business. Wholesale is a good way to save money and make a lot of money.

In the brand building of the professional market, retail is of great help to enhance the popularity of the brand in the public.

Retail can really make the market brand more complete, especially in some distributed professional markets such as Beijing, Shanghai, Wuhan and Shenyang. Strengthening retail sales is a brand way.

Some markets have begun to improve the business environment and establish supporting facilities that are compatible with the retail market, so as to pform from wholesale market to wholesale market to zero market.

While incubating the brand, the professional market has also hatched its own brand of the professional market, gaining its own weight? Script src=>