Fashion: N Shows Without Script

N's gorgeous drama without script is being staged, testing the idea of brand purse, thought and show guide.

"T platform" has been used for many years, but it has not been enough.

The big brands have lots of money and creativity in the scale and form of the show. The scenery, actors and music are all there. With the curtain call from the designers, the audience applauds the compliments, which is a magnificent drama without script.

Fashion people seem to have been used to separate the show from the fashion.

If you encounter an example of the attractively attractive clothing and creative clothes, the global fashion industry is hot at once. Designers and brands are all good faces. Even the audience feels that they are invited to be honored to see and face more.

However, it is only a joke to separate the show from the fashion.

All kinds of props and details of the show should be added to the brand spirit and design concept. When the audience enters the field and sees the arrangement and tone matching, it will be clear what the tone of this series of clothes will be.

All efforts of the brand are not only to highlight the designer's beautiful spiritual world, but also to stimulate the editors of fashion editors to speak more and make the audience wear their clothes after the show.

The gloom of the financial crisis has depressed the fashionable luxury of the fashion industry. Some people have quit the "big tent" for the fashion week. Some people have simplified the show area, and the brand left behind to keep their positions is in a state of great financial strength or creativity. At least they are determined to shout slogans in the doldrums.

　　 年度需求N種走法

People's expectation of show has become an annual demand. The top brand clothing show can not be missed, just like the northern people can not forget the dumplings.

Usually, these brands will also try their best to curry favor with each other, and their styles are often magnificent and magnificent.

Chanel as a representative of it, its show turned the inspiration of the organ into a huge pipe standing on the stage, or made a 75 inch tall coat model with wood and gypsum, so that the models came out from the cardigan of the coat, or the 33 meter five level rotating giant ladder and the installation of white clouds...

Karl Lagerfeld and the fashion personages have reached the "amazing covenant".

In the 2009 spring and summer fashion show that just ended, Carle Lagrange set up a street view outside Kang Po Street Chanel main store in The Grand Palace, where the fashionable girl carried the shopping bag across the shuttle - the grand theme was gone, heading for the theme of consumption directly.

It can be seen that the year of the year is not good. The fashion giant reduces the budget in the ostentation. The optimism lies in the clothing design itself: the lightness of the spring and summer costumes, the manpower and working hours of embroidery and manual weaving are much less.

The second kind of people's expectation is from the designer's hand, such as Holland designer Viktor & Rolf and British designer Alexander McQueen. In the past few years, there has been a lot of strange tricks, which makes the fashion show like a magic dream.

In the previous season, Viktor & Rolf used a famous model Shalom Harlow up to eight meters in the background of the photo. She opened her mouth, and her funny expression spouted out all kinds of emotions you could imagine, so that models and ready-made clothes appeared before her mouth.

These beautiful scenic tours, which we can see in the four fashion week, are mostly turned into microfilm landscapes in China.

There is also a brand that attaches great importance to China's growing fashion consumption power, tailored to local conditions, and is making several costumes for local fashion people.

It seems that the Fendi show in the Great Wall the year before last was so bright that even the people on the moon could see it. At the end of last year, Hermes's autumn and winter show was not grand, but the director's ingenuity invited several men who had a strong voice in the art field, not a model but a model.

In fact, there is another kind of show. The brand is not necessarily into the high-end, but the reputation of the show is also known.

The shoe brand Stella Luna from Taiwan has a long history but emphasizes quality. The ability to follow the international trend is top-notch, and the design style of shoes is always at the forefront of fashion and sexuality.

In order to embody this characteristic, the show director Timm Wu combines the layout of the scene with the device concept, lighting and hi-tech means, weakens the appearance of the model, and highlights all the legs and feet.

The music sounded, the hourglass spilled over the desert, and someone was walking forward - who still remembered that it was actually a "commodity promotion conference"?

Show clothes also show ideas

In the final analysis, fashion show's form is magical again, after all, in order to foil the beauty of dress.

For Stella Luna's newest fashion hunter, Che Keqian, the lighting division, explained: "the show is a form of desert and wasteland, so it highlights the grey effect on the lights, showing the texture of primitive tribes in Africa, including some animal colors such as python, leopard, and so on, giving the audience a sense of distance."

In this show, lights and music, stage scenery and model costumes are just meant to express the feelings of a pair of shoes.

Roland Bart questioned in the fashion system: Semiotics and costume code: "if there is no description, comment and explanation of language, can clothing convey any meaning?"

To some extent, designers love the dramatic fashion show, perhaps to expand the meaning and extension of clothing.

Not all garments can be regarded as handmade works like advanced custom clothes, but the appearance of garments can reflect social changes and people's lives and thoughts.

2008 in the autumn and winter Louis Vuitton fashion show, 10 supermodels were dressed as the little nurses in the Richard Prince painting brush.

The idea of designer Marc Jacobs has opened the door to the combination of fashion and art over the past year.

Earlier, Alexander McQueen put a white dress model on a circular turntable on a spring and summer clothing conference, and each side placed a robot on each side.

When the turntable was moved, the robot continued to spray yellow and black pigments and fell on the white clothes of the model.