Online Apparel Trading Regulation Is Tight

With the severe financial environment, the network platform can not only widen channels, but also invest less than physical shops.

"Not long ago, Ma Yun announced that Taobao will continue to be free for 5 years. I feel that this is a good opportunity for garment enterprises. We can try to increase the intensity of online sales. At present, we have opened the" water shop "on Taobao network. The inventory products sold in the first few quarters have broadened the sales channels for the brand and the vast number of agent franchisees.

Talking about the hottest online pactions, Jian Zhaopeng, director of Beijing Barber clothing and apparel Co., Ltd., has realized the invisible channel's help for sales.

Indeed, in the face of the severe financial environment, the Internet platform can not only widen channels, but also invest much less than physical shops.

This also enables more enterprises to set up shop online.

Whether B2B, B2C or C2C, when the online trading team is getting bigger and bigger, the layout of online channels is also bigger and bigger.

But behind the fiery deal, the hoax and disputes also arise.

Only in Taobao, "exposure of the latest fraud", "the most concealed deceiver", "distinguish true and false crown sellers" and other posts are particularly hot, and on the other hand, because of network pactions arising from contract disputes and fraud cases also occur frequently, therefore, more direct and effective administrative supervision is imperative.

Just after the new year's day in 2009, Zhang Zhikuan, director of the Beijing Municipal Bureau of Commerce and industry, revealed at the work conference of the Municipal Bureau of industry and commerce that the Beijing industrial and commercial system will introduce a series of regulatory measures to promote economic development and protect consumers' rights and interests.

Among them, the main business entities in B2B trading platform, professional portals and integrated portals will be included in the monitoring, focusing on 4 kinds of behaviors, including online pyramid schemes, unlicensed business, sales fraud and online fraud.

As early as 2007, Beijing had taken the lead in standardizing the management of online pactions and issued a series of regulations. By 2009, more specific trading supervision measures will be launched, which will play a direct role in the safety of online pactions, and will also help more garment enterprises to find new breakthroughs in the network channel.

The process of promoting and supervising online pactions can be said to have been fumbling along with netizens' disputes, experts and administrative departments.

     ２００７年《北京市信息化促進條例》出臺有規定而無直接監管手段

The regulations on the promotion of information technology in Beijing, adopted and promulgated by the thirty-eighth session of the twelfth Standing Committee of the people's Congress in September 14, 2007, have been implemented since December 1, 2007.

Among them, twenty-sixth articles mentioned: the city engaged in Internet information services activities, should be in accordance with the provisions of the state to handle the corresponding license or fulfill the filing procedures.

Units and individuals engaged in business activities by the Internet shall obtain business licenses in accordance with the law, and disclose relevant information on the main page of the website, and have obtained corresponding licenses or record keeping certificates, service rules and service processes.

The twenty-seventh one mentioned that electronic commerce service providers should verify the identity information, legitimate business vouchers and materials reflecting the paction credit status of the business entities who use their websites to engage in business activities, and do a good job of data backup for relevant information, so as to facilitate the inquiries and checks of the parties concerned and relevant departments.

E - commerce service providers should establish a mechanism for complaint handling, supervise the operation of their websites, cooperate with the management activities of the relevant government departments, but not obstruct the relevant business entities in carrying out normal trading activities.

The "Regulations" aroused thousands of waves on the Internet. First of all, the regulations on "opening a shop on the Internet must have a business license" are controversial.

Although Zhu Yan, director of Beijing information office at that time, said the relevant departments will introduce corresponding supporting rules to implement this policy.

It is also pointed out that whether the online shopkeepers need to apply for business licenses, the key point is to define whether they are enterprises or individuals.

If the individual only uses the weekend time to set up the stall on the Internet, it is not within the confinement of the Ordinance.

However, from the actual situation, only regulations can not effectively and effectively regulate and manage the growing and increasingly diversified online pactions.

After the formal implementation of the Ordinance, the current situation of the paction is complex and changeable. It is still urgent for the relevant departments to issue supporting implementation rules as soon as possible, so as to make more detailed regulations on online pactions, and more importantly, direct supervision by the administrative departments.

     ２００８年規范網店辦照Ｃ２Ｃ成監管主要對象

After the implementation of the regulations, some experts pointed out that although the provisions were explained on many principles, the regulations were not well linked with the relevant regulations before promulgated and the laws and regulations of the State Administration for Industry and commerce.

When it comes to "online shop opening business license", many netizens do not think that it can really play a role in regulating the market. In fact, the proliferation of online trading fraud is not only a question of whether the owner owns a business license, but also because of the lack of necessary regulatory means and punishment measures.

If Internet pactions can achieve real prosperity, we must go through this path.

In the first half of 2008, the Beijing Municipal Bureau of industry and Commerce announced the opinions on implementing the Beijing information technology promotion Ordinance to strengthen the supervision and administration of e-commerce. "The opinions" require the Beijing online shop to complete the business license in August 1, 2008.

After being released as the "new regulation" of the Beijing online shop, the discussion on how to regulate the management of online pactions has been increasing rapidly and spreading all over the country.

A considerable number of market participants expressed concern about this. They worry that more than a million of the vulnerable groups who are trying to survive on the Internet may be pushed into unemployment because of the rising threshold of online shops.