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Most Domestic Brands Are Unknown.

2009/1/15 13:05:00 77

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In 2008, nearly 80% enterprises' inventories surged by six or seven. The backlog of foreign trade goods was mostly converted to domestic sales. This is the fundamental reason for the recent emergence of many "foreign trade goods" in the streets of Guangzhou.

Recently, most of the foreign trade goods on the market are private brand clothing originally exported by foreign trade companies, most of which are unknown brands.

However, the real name brand foreign trade goods have not increased much, but some of the original "imitation goods" originally exported to the Middle East, Africa and other countries are also many.

Clothing city 80% slow-moving foreign trade goods sold domestically

Kico took us to the West Clothing City, a clothing store which is said to be a factory, called "XX popular front".

The reporter saw that the boxes in the shop had been piled up to the ceiling, and the cost of each item ranged from 25 yuan to ~130 yuan, attracting many people to choose.

"Boss, these jackets are so good to sell. Why not do more?" we talked to the boss.

The boss repeatedly waved his hands, "this year the market is bad, we are clearing up now, selling one piece less."

Foreign merchant withdrawals, factory inventories surging

The boss told reporters that from the second half of last year, most of the merchants in the mall had different levels of backlog.

With the financial crisis becoming more and more intense, many European and American foreign orders have been withdrawn, and even a deposit has been refused if the deposit is paid.

He said with a look of helplessness: "at the beginning of the year, these manufacturers were in the most difficult time. On the one hand, the warehouse accumulated lots of cash and crushed the production capital. On the other hand, they began to produce spring and summer clothing, and also needed a lot of cash flow."

Recently, we visited the clothing trade circle of Liuhua mineral area. Some clothing city managers told reporters that in 2008, 80% businesses had different levels of backlog, of which over 80% of foreign trade goods were sold to domestic sales.

"Buyers used to take orders from the stores before, but now they are different, and buyers want cash, and even some agents sell the goods to the manufacturers after they are sold out."

A businessman named surnamed Yan in Jinbao (foreign trade) garment city said that all risks are on the manufacturer's side. Once the produced spot is sold, it will become a new backlog.

Yan boss told reporters that their size is not large, so the backlog is not too much, but the amount of orders less than seven or eight year-on-year.

The backlog can only be reduced. Many clothes that cost 100 yuan will be reduced to 10 yuan.

Some businesses were forced to clear the goods all year round.

Ding Hongliang, another manufacturer of men's clothing brands, told reporters that his stock was six or seven more.

He said that last year when the snow disaster, their down coats sold out of stock, so early autumn and winter clothing production increased the production of down clothing (clothing production is generally ahead of the two quarter), who expected this year's warm winter plus the financial crisis, resulting in a surge in inventories.

"Now we can only ask agents to sell the goods, and then we can pay the money after we sell the goods, so it will be very good to recover the cost."

Ding boss told reporters that one of his fellow friends had pressed $about 20000000, and only recovered 3 million 200 thousand yuan at last.

This year's new year's day, his factory has stopped production because of no order, and the workers are also coming home early to celebrate the new year.

Bu Xiaoqiang, manager of red cotton International Garment City, told reporters that in 2008, only about 20% of the clothing towns were profitable, and 30% of them were tied, and half of them were losing money.

He said, "clothing in past years has been cleared two times a year, once in 8, September and at the end of the year, and the average period is 20 days.

2008 is very different. Some merchants' "100 yuan and 3 pieces" of the advertising clearance from the year to the end of the year.

Shopping malls are generally not allowed to do so, but businesses have difficulties, and shopping centres have to relax their demands. "

Kico also told reporters that in the past, foreign trade was sold to Southeast Asia or African countries, and two was sold in stores such as the top nine stores.

But this year's foreign trade situation is not good, these backlog goods have been converted to domestic sales.

She said, do not think that foreign trade stores sell a few pieces of money, one can not earn money, in fact, the profit can generally be 10%~30%.

For example, a sweater that sells for 9 yuan is only 7 yuan, and the profit is nearly 3. However, the sweater is 30 yuan for the manufacturer, so the pressure is on the manufacturer side.

Experts teach roads

There are tricks to choose a good foreign trade.

Here is the foreign trade company opening up the original stock, which is the clothing store calling the "full ninety percent off", and how much of the foreign trade clothing that is on sale in the market is true?

How should consumers distinguish it?

There is no difference between the true and the false of foreign trade goods, only the difference between good and bad.

Kico said that the concept of "foreign trade goods" is very general.

For example, a garment is originally produced for export, but export can not be converted into domestic sales. It is also regarded as "foreign trade goods".

Therefore, the "foreign trade goods" in the industry does not mean true or false, but only good and bad.

Generally speaking, the quality of exports to Europe and America is relatively good, and the styles are relatively new.

Recently, most of the foreign trade goods on the market are private brand clothing originally exported by foreign trade companies, most of which are unknown brands.

But the real brand name foreign trade has not increased much, but some famous brand "imitation goods" originally exported to the Middle East and Africa are also more.

In front of a stalls in the West Clothing City, the reporter looked at a coat and asked for the price. Kico gave me the wink to give up.

She said that OEM factories usually do not have OEM when they produce foreign trade clothes, and then they buy them back and then paste them.

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