Home >

Spinning Enterprises Abandoned Orders To Pform Factory Direct Sales

2008/12/9 11:42:00 21

??? 日本語 Fran?ais English 中文

With the coming of Christmas, the bustling business in Shanghai has become more and more prosperous.

At the weekend people's Square in Shanghai, a reporter found that 7 of the stalls selling similar foreign trade doll hat and bear's glove were gathered on the sidewalk less than 100 meters before the door of a large shopping mall. Most of the stall owners knew each other and sold experience after selling.

One of the stall owners, Miss Tang from Yiwu, Zhejiang, told reporters: "we are all employed by the same factory to sell stocks."

　　被棄訂單變身“廠家直銷”

"These hat gloves were originally exported to Christmas abroad. Before, some people in China wanted to order these things to sell, and factories did not have time to produce them.

But now that the financial crisis is coming, many foreign guests have abandoned orders, so manufacturers sell them now and sell them now.

Miss Tang introduced the situation to reporters and enthusiastically promoted them to passers-by.

She told reporters that although the order has been abandoned, but the factory that employs self and partners to sell inventory is still catching up 5 days a week, and at weekends everyone runs out to set up the stall, because "goods can be sold, and money can be paid to workers".

However, after knowing the identity of the reporter, another booth owner complained to the reporter privately that he would never do the business of this factory again.

The owner, who did not want to be named, said that he had gone to the foreign trade factory and the export company to purchase the stall. He thought he had a good supply of goods, but "I didn't expect them to rush to hire them, and the prices were all low."

The same "competition pressure" also puzzles Mr. Zhang, who is a foreign trade clothing store.

He told reporters that there were sporadic distribution of several foreign trade clothing stores on the roads where their shops were located. They all had their own characteristics and basically did not interfere with each other.

However, since the beginning of September, the distance between the store and the store has increased by 100 meters, and the foreign trade clothing store has not only opened up densely, but also often has the same source of goods.

Although the signboard of "10 yuan of foreign trade costumes" has been hung up for some years, he still worries that the competitors around him have robbed the business because their proud foreign trade source is no longer the only one.

Reporters walked on this road. As Mr. Chang said, most of the newly opened clothing stores sell foreign trade cards, mainly selling sweaters, knitwear, socks, gloves and other textile objects. Many products also have export labels in English, Japanese and Korean.

The rampant spread of "factory direct selling" directly reflects the current situation of China's textile exports.

China's manufacturing export orders and new orders index, which has been released recently in the Asia Pacific market of CLSA, has seen its biggest decline since November, indicating that manufacturing demand is declining, production slows down, products are unmarketable and inventory backlog is very prominent.

And these eager to clean up the export of textile enterprises, for the "factory direct sale" provides an unprecedented ample supply.

　　30%企業(yè)恐遭淘汰

After finishing inventory, what should we do next?

"We do not want to deal with such a cheap deal. You can see that those 19 yuan shirts and 39 yuan trousers can be sold 10 times the price if they are labeled with brand names."

A Export Trading Company member in Jiangsu Taizhou also complained to reporters.

It is understood that the export textile enterprises which mainly rely on foundry products often earn only a small part of their profits. The products can earn 4 to 5 times, or even more than 10 times profits after being OEM by foreign Brand Company.

But the salesperson said that although everyone knows that the ultimate goal of the clothing industry is to build brand and retail network, but also understand that "how difficult it is to build a real grade brand".

Ma Xinzheng, deputy editor in chief of China's first textile network, believes that most textile enterprises in China form the development mode of relying on foreign trade and relying on big customers. They lack the grasp of the whole industry chain trend. They do not have channels, brands and market awareness. It is difficult for them to make timely response and business adjustment as downstream enterprises, and are more vulnerable to the shock of market shock, so they are caught off guard in the face of changes in the international market.

However, some enterprises are planning to layout the sales network, and the relatively small online sale has become the first choice for many people.

According to the research on the 2008 China clothing e-commerce industry development report, which will be launched soon by Erie consulting, research shows that in 2008, China's clothing e-commerce market is growing at a rate of 127.6%.

And YOUNGOR and other well-known brands in the test of e-commerce, but also let many troubled textile enterprises to get inspiration.

Dong Dong, a clothing trade company in Hangzhou, told reporters that at the beginning of this year, he had studied the profit pattern of PPG and other clothing e-commerce, and worked out a business plan.

However, although the online shop can be a viable outlet for foreign trade enterprises to sell domestically, the current economic situation has made him decide to put the plan first.

"The first half of 2009 will be the most serious period in the textile industry, and more enterprises will be faced with the risk of being eliminated. This proportion is likely to reach 30% or more."

Ma Xinzheng believes that from the perspective of the domestic textile industry structure, the textile industry restructuring will take 5 to 10 years.