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China'S Clothing Comparative Advantage Is Improving.

2008/12/8 11:31:00 25

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How does the financial crisis affect the textile and garment industry?

Is the comparative advantage of Chinese clothing vanishing?

What is the "gold mine" in the domestic demand market?

Recently, the China Apparel Association and the Wuxi Municipal People's Government hosted the summit forum of China's clothing industry. Economists, industry experts and entrepreneurs went deep into the above topics.

金融危機是“雙刃劍”

Du Yuzhou, President of China Textile Industry Association, pointed out that China's textile and garment industry is now in the crucial period of upgrading the industry and implementing Scientific Outlook on Development. The financial crisis has intensified the labor pains of industrial restructuring.

The international community is coordinating policies among countries to jointly cope with the financial crisis. This financial crisis will promote the new international order.

What specific impact does the financial crisis have on garment enterprises?

"Under the current circumstances, the economic impact of the enterprise's operating conditions is 20%, and the remaining 80% lies in itself."

Xia Guoxin, chairman of the company, thinks so.

In his view, the US economic downturn led to a decline in consumer confidence index, the fundamental reason is that American consumers can "overdraft" consumption is declining, the financial crisis may have a profound impact on consumer culture and consumption concept.

Under such circumstances, China's surplus production capacity will soon be exposed. Enterprises should make adequate psychological preparations.

Xia Guoxin believes that economic growth may not drive the growth of corporate profits. The most fundamental driving force for an enterprise's development is not economic growth, but internal efficiency and internal resources integration.

The ratio between Chinese clothing brand and international clothing brand is still in the period of "children and children". If we can shorten the gap, we will not be afraid of the economic downturn.

"The financial crisis is mainly the confidence of investors and consumers, and the lethality of clothing enterprises is not that big at present."

Zhou Mingjiang, chairman of the red bean industrial Limited by Share Ltd, believes that the financial crisis is a double-edged sword, and the key is how to turn the crisis into business opportunities.

Enterprises with financial strength and resource accumulation can now buy some international brands and shop abroad.

Chinese brands already have the conditions to open stores abroad, because foreign consumers have had a certain degree of dependence on "made in China". This shows that foreign consumers are at least psychologically ready to accept Chinese brands.

Gao Zhiwei, chairman of Han Bo (International) Holdings Limited, said that in the face of financial risks, how to cooperate with the industrial chain in the process of upgrading China's textile and garment industry has become more important.

We should be vigilant against the crisis between the upstream and downstream industries in the industrial chain crisis. We must not cheat between the brand and the processing enterprises, and the upstream and downstream industries chain. We must have equal trading and form an important strategic partnership.

中國服裝比較優(yōu)勢正在提升

Now there is a saying that the comparative advantage of China's textile and garment industry is disappearing. Du Yuzhou thinks it is a misunderstanding. "The comparative advantage of textile and garment industry is not static, but also upgrading and upgrading."

Du Yuzhou analysis, from the data analysis before August this year, although the growth of the whole industry is still very good, but from the structural point of view, there are two levels of differentiation.

1/3 of the total corporate profits accounted for 89.2%, while 2/3 of the enterprises accounted for 68%, while the total profit accounted for only 10.8%.

The past 8 months have seen the following: first, technological innovation has become the best way for the industry to deal with the financial crisis.

The overall production of the industry continued to develop, and the 1/3 enterprises carried out large-scale technological pformation and independent research and development, and the product development momentum of the enterprises increased significantly. Second, the cultivation and development of the independent brand made the industry competitiveness significantly improved, the quality of production factors improved, the pace of industrial upgrading continued to maintain a strong momentum, and third, third of the two enterprises were very difficult. They needed to win the support of the state policy to solve most of the employment; fourth, they must do well in the main business.

Du Yuzhou concluded: "whether the enterprise is good or bad depends on the size, but whether there is innovation or not. The textile industry should create value by technology rather than the number of people."

Li Rugang, chairman of YOUNGOR apparel limited, said that after 30 years of reform and opening up, China has reached a stage of sustained development. In the process, it will encounter problems such as market and energy. Although it may hinder the pace and progress of development, it will not change the momentum and direction of advance.

"We have full confidence in the development in the next two years."

The managers of Chinese national garment enterprises must have sufficient self-confidence. In the next few years, we should speed up technological innovation and arm ourselves with information technology. At the same time, we should increase the contribution rate of brands, enhance the ability of independent innovation, and develop more functional and environment-friendly products.

Jiang Hengjie, executive vice president of China Apparel Association, stressed that quality, innovation, rapid response and social responsibility are the development trend of strong enterprises and brand enterprises.

Now we should not only eat the cake of the manufacturing industry, but also eat the cake of the circulation field and the creative industry.

We should advocate the green industrial chain, closely integrate upstream and downstream relations, and create the industrial chain of big textile industry.

We should pay attention to the core role of benchmarking brand, and advocate outsourcing to achieve cost advantage.

We should excavate the profit point of business and maximize the ultimate value of clothing goods.