Focus On Shanghai Fashion Week: Why Do Chinese And Japanese Star Designers Meet Shanghai?

Shanghai fashion week is in full swing. A big show is shining. Over the past few days, the stars of the twenty-two century red chamber in the Bund have been shining, and star designers from China, Japan and South Korea gathered here to bring 5 days of luxurious visual feast.

Despite the inconvenience, the 86 year old "Queen of the world wedding" Gui Shen Mei has appeared in Shanghai. The brand Yumi Katsura has brought honor performance shows to this season's activities, which is very dreamy and extremely aesthetical.

Li Chengzhen, the top Korean designer, is here. A few years ago, she was invited to develop in Shanghai. In her view, "the Bund No. 22 is a professional high platform, with the cohesion of returning to the global fashion people".

The famous designer Xiong Ying has come, and this is Gaia legend, Xiong Ying's "return to the head" as the theme of the return of the first show, showing the strong tension of oriental aesthetics.

Why do star designers meet Shanghai fashion week? In every designer's unique story, they may find common factors.

Integrating Chinese original design into the world

SHEME brand founder Liu Qiongying (Linda Liu) chose to put her big show on the Bund twenty-two, that day was her birthday.

In the past 33 years, Liu Qiongying has only done one thing -- designing unique shoes. Looking at the world, her shoes are very recognizable and will be released from the two kinds of Chinese traditional culture Shu embroidery, which are from high cold artworks and cheap stalls. The integration of this non heritage craft and top shoe making technology creates a unique "walking art". The SHEME brand is also China's first luxury shoe brand in China, which has been on the Paris fashion week, London Fashion Week and New York fashion week, and has been collected by the leather and footwear Museum in Germany for nearly a hundred years.

At the scene, Liu Qiongying wore a pair of sneakers with Shu embroidery elements. This is also the first time that the brand has been involved in sports money, with the Chinese character embroidered behind it. She came back from the German fashion week with her shoes. "Foreign photographers stared at China's design and sat on the floor for 45 minutes."

Chinese design is Liu Qiongying's favorite topic to talk about. In November 2012, Liu Qiongying's brand SHEME put its flagship store in the Bund at two, number two, and now it has been 7 years. In her view, this is not only a shop, but also a "Chinese business card". There is not only a single business atmosphere, but also a platform for communication. Just the day before yesterday, she exchanged with Japan's national treasure designer Gui Gui Mei, who suggested that he could make business cooperation and take a show in Tokyo, Japan. "In interaction and communication, Shanghai is the best choice and the best stage for integrating Chinese original design into the world."

The latest and highest tide of events will gather in Shanghai.

Why do the star designers in China, Japan and Korea share the same view in Shanghai? Shanghai's temperament is also the answer given by many designers, which represents the height of the world.

In yesterday's love forever, the Bund's twenty-two fashion peak 2020 spring and summer new conference, Gui Mei's big show is divided into five themes, namely, "mei you Chan", "wedding party", "dazzling bride", "perfect dress" and "luxurious bride". It is reported that this season's series of products are mainly lace and three-dimensional tailoring. Exquisite embroidery techniques and special tailoring make the dress look beautiful and romantic, including many elements of color, flowers and other design elements, and use exquisite craftsmanship to embellish on the dress, such as dream like illusion.

As an international brand that combines oriental charm and Western art expression, last night, the famous designer Xiong Ying also brought the legendary Gaia legend, Xiong Ying's brand opening show. In this show, more traditional elements of traditional culture are added. This is also Gaia legend, Xiong Ying's "return to the head" as the theme of the return of the first show, using the Oriental aesthetic tension of clothing, showing the strong tension of oriental aesthetics.

Liu Qiongying revealed that in October 17th, she will review the art of walking in the past ten years. "I will break the traditional way of showing off, combine the show with the performance, blend Chinese culture with international fashion, and bring the technology of embroidery to the world."

This great show also invited the international photographer League GPU China Art Photography Society and the Deputy Secretary General of Beijing Photographic Art Association, Chen Weining, to hand the glasses.