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Transformation And Upgrading Of Garment Enterprises In Humen Highlights The Significance Of Specimens

2008/11/21 11:27:00 60

In the context of the global economic crisis and the double pformation of Dongguan's economy and society, the pformation and upgrading of Humen's garment industry highlights the significance of specimens.

This year's world economy is far from "peaceful."

Dongguan Humen, an alias "Taiping", is also destined to become the focus of world attention because of its important link in the international apparel industry chain.

Liu Zhigeng, Secretary of the CPC Dongguan Municipal Committee, pointed out that the process of financial crisis is also a process for enterprises to speed up the reshuffle and industrial optimization and reorganization, and it is also a rare opportunity to speed up the pformation and upgrading of industrial structure.

Under the background of the global economic crisis and the double pformation of Dongguan's economy and society, what kind of development direction will Humen garment industry choose to be the leader of China's southern style clothing?

On the occasion of the opening ceremony of the thirteenth China (Humen) International Fashion Fair, the reporter walked the famous clothing city. In an interview with government officials, business operators and experts, we are delighted to see that Humen's clothing industry still holds the banner of the South style clothing. It is a new horn of industrial upgrading and pformation in the face of the global financial tsunami.

“危”、“機(jī)”并存篇——

China's textile and garment industry is a pillar industry. Under the cold attack of the world financial crisis, the state should give support. Our enterprises will also be able to overcome difficulties, tide over difficulties and get greater development and improvement.

Of course, we need innovation to improve our competitiveness.

——溫家寶

Honours and awards are numerous.

Transformation is imminent.

After more than 20 years of development, Humen clothing brand has gone out of the development path of "no card OEM - brand creation".

By the end of 2007, there were more than 1300 clothing and garment enterprises in the whole town. The annual output of clothing was 250 million pieces (sets), and the total sales volume was nearly 15 billion yuan. Humen clothing manufacturers registered more than 5000 trademarks at home and abroad.

A "Pyramid" brand structure created by three tier echelons of "regional brand Guangdong famous brand national brand" has gradually formed.

The clothing industry has become one of the important pillar industries in Humen and even Dongguan.

Relying on its mature industry matching system, perfect clothing industrial structure network and distinctive regional economic characteristics, Humen has won many awards such as "national torch plan Dongguan Humen garment design characteristic industrial base", "Guangdong industrial cluster upgrading demonstration zone", "Chinese women's clothing town", "the most influential Textile City of industry" and so on.

Even in 2008, which was known as the "winter" of textile and garment industry, various kinds of honors continue to be attached to the famous clothing city and fashion capital of Humen.

- the list of China's 500 comprehensive strength of township comprehensive strength came out in 2008, and Humen topped the list.

Recently, Beijing Institute of industrial economics, the Chinese Academy of Social Sciences, released the list of "2008 China's 100 best industrial clusters" and Humen's apparel industry cluster.

A few days ago, the "Third China Textile and clothing brand influence Award" list was announced. The Humen trade fair once again won the "China's most influential professional exhibition".

...

The comprehensive strength of Humen, especially the position of Humen clothing in the industry, is evident.

On October 30th, Wu Zhanhui, Secretary of the Humen Town Committee and chairman of the town people's Congress, pointed out that during the inspection of the opening ceremony of the thirteenth China (Humen) International Fashion Fair, the Humen International Fashion Fair was a famous exhibition of garment industry in China. It was not only a flourishing exhibition of clothing display and trade, but also a card for Humen to deliver to domestic and foreign businessmen.

This year, though affected by the international economic downturn and other factors, the Humen International Fashion Fair is still being touted by businessmen at home and abroad.

Therefore, we must make every effort to run this grand event, blow the new horn of industrial pformation and upgrading, and make Humen's garment industry get better and faster development.

Industry experts pointed out that after 30 years of rapid development of reform and opening up, "Humen clothing" has become increasingly mature and plump.

However, like many industries facing growing pains, there are many "unsustainable" situations in raw materials, talents, design and market. There are many problems such as unreasonable industrial layout and weak innovation capability.

With the rise of domestic clothing brands, especially the rise of the urban clothing industry of the Pearl River Delta brothers, the comparative advantage of "Humen clothing" has also become somewhat blurred.

In the context of the "double pformation" development strategy of Dongguan vigorously promoting the resource led economy to the innovation oriented economy and the primary urbanization society turning to the advanced urbanization society, Humen clothing script src=>