Development Trend Of E-Commerce In The Future Garment Industry
According to the latest report of the China Internet Network Information Center (CNNIC), as of the end of June 2008, the number of Chinese netizens reached 253 million. For the first time, the number of Internet users in China surpassed that of the United States for the first time. This year, the number of netizens grew the most in the past year, up 56.2% compared with the same period last year.
The huge Internet users have brought new development to the Internet, and the clothing industry has begun to search for wealth on the Internet.
It is understood that China's online shopping in the first half of this year's total paction amounted to 53 billion 150 million yuan, on the network, sold 48 clothes per second, sold 180 pairs of shoes per minute.
The Internet not only creates wealth, but also creates more job opportunities. The future trend of the garment industry will also develop towards the Internet.
With the deepening, popularization and opening of the Internet, with the technological means being greatly strengthened, the growth rate of the clothing e-commerce market is far beyond imagination. Nowadays, the field of clothing e-commerce has entered a period of rapid growth, and has begun to explode and become a new favorite of urban white-collar workers. The entire garment industry has been shocked by e-commerce and has entered an unprecedented process of information and networking. In recent years, with the steady development of e-commerce, a mature mode has been formed, and the trust of garment enterprises has also been gained. At present, in the clothing industry, the most popular way is to establish their own e-commerce system, using the Internet platform to expand rapidly, occupy the domestic market, shorten the whole operation cycle, reduce costs, and make quick profit.
According to the research on the 2008 China clothing e-commerce industry development report, which will be launched soon by Erie consulting, the Chinese apparel e-commerce market is growing at a rate of 127.6% in 2008. It is estimated that the volume of pactions will reach 17 billion 160 million yuan in 08 years. These data will undoubtedly strengthen the apparel e-commerce industry and strengthen the confidence in the development of clothing e-commerce. Nowadays, C2C online shopping platform and vertical B2C websites are joining more and more, driving the development of clothing e-commerce. China's online shopping market is growing at a compound growth rate of 100% per year. In the economic downturn, online shopping market is more prominent because of its low cost marketing and innovative sales methods.
One of the reasons for the rapid development of clothing e-commerce is its low threshold and low risk. Retailers can rely on online stores for sale, while manufacturers can directly promote their website through their own websites, and rely on other industry websites. Now, subdivision of work is more specific, the ability to do one's own professional can be applied to the extreme, and outsourcing is applied to others. For example, there are a number of industry websites in the apparel industry. The international apparel network is one of the typical representatives, providing the most convenient online purchasing platform and online communication platform for apparel suppliers and buyers.
In the economic downturn, we believe that the Internet will bring new development. Clothing e-commerce will bring a new situation to the apparel industry.
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