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Orders For Garment Enterprises In Henan Surged

2008/11/20 12:00:00 25

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Unlike the coastal areas, the garment industry of Henan province has ushered in an unprecedented development opportunity this year: foreign trade enterprises have received second-hand, three or even four hand orders, and now they receive direct orders. The added value has been greatly improved. The domestic sales enterprises have strengthened their internal strength and implemented branding strategies, and the production volume has increased by about 25% over the same period last year.

Yesterday morning, the reporter interviewed Li Gang, executive vice president and Secretary General of the provincial garment industry association.

　　●外貿企業已顧不上小單生意

Reporter: many costumes and foreign trade enterprises along the coast have encountered difficulties. How is the situation in our province?

Li Gang: the situation in our province is very good.

At noon this afternoon, the owner of a clothing enterprise in Guangzhou will rush to our association, so that we can lead him to inspect two women's trousers manufacturers.

From last week to today, we have received 5 field enterprises who have come to inspect, and they are all placing orders.

Like Xinyuan company of Xingyang, in 2007, we ordered a total of 3 million 200 thousand units, and this year we will have more than 4 million sets. This year's orders are full.

Last Friday, I led a German company owner to investigate, he wanted to order 20 thousand sets of clothes, Xinyuan company like this little list is now no longer, can not attend to, and last year like this list they are more welcome.

Reporter: is there any change in price?

Li Gang: before, our province's foreign trade enterprises received second-hand, three or even four hand orders, and five hand lists. The middle turned several hands, and the profits were very low.

Now most of them are single handed, the most used ones, the unit price increased by 30%, and the relative profit is high.

Nowadays, many foreign enterprises directly place orders for us. Under the same production volume, the unit price is high, making more money.

Reporter: what is the reason for this situation?

Li Gang: some large clothing provinces along the coast are affected by the economic climate. Labor force is tight and cost is rising. Foreigners can not find the order in Guangdong and Shanghai. The share of the original foreign trade market is gradually shifting to the central and western regions.

Henan has the advantage of labor, has a large number of skilled workers, has a processing basis, has policy advantages, and the original foreign trade processing base is relatively low, just met with very good opportunities.

Therefore, we have become one of the best areas to undertake industrial pfer.

Our principle is that they (coastal areas) do not do what we do, they do not receive us, we must seize the opportunity, have something to do, have friends to hand in, and our future development, and achieve sustainable development.

　　●內貿企業生產量增長了25%

Reporter: what is the situation of domestic enterprises?

Li Gang: in the more than 1000 enterprises that joined our association, according to incomplete statistics, production increased by about 25% over the same period last year.

In recent months, we have visited some large garment enterprises in Zhengzhou and Luoyang. They are also in good condition and production is growing.

Some enterprises that originally made women's clothing are expanding their production chains to prepare men's trousers production lines.

This kind of good posture is rare in the whole country, and many foreign enterprises surveyed are very envious.

In the past, Zhengzhou's women's trousers processing enterprises had accumulated and developed by rolling up their own funds. With a certain scale and foundation, they had market experience and teams, and more importantly, they now have their own brands that are popular with the market. So they are thinking about how to seize the opportunity and speed up their development.

Nowadays, consumers pay more attention to brands, which provides opportunities for women's trousers manufacturers in our province.

The women's trousers enterprises in our province have prepared for the rainy day. Since last year, the branding strategy has been implemented. The quality of the products has been obviously improved, and the brand influence is bigger and bigger, and the growth rate is obvious.

Reporter: does the government attach more importance to this?

Li Gang: Yes.

Because garment enterprises are labor-intensive enterprises, they can solve a large number of labor force employment.

Therefore, the government attaches great importance to it and has issued a series of policies with obvious results.

Like the Zhengzhou municipal government's support for the construction of Zhengzhou Textile Industrial Park garment processing zone, the first phase has been completed, and now 14 enterprises are ready to go into production.

Among them, the total investment of the company is 120 million yuan, the annual output can reach 12 million pairs of trousers, the sales revenue can exceed 1 billion yuan, and the overall strength of the company will reach the advanced level of the same industry in China.

Reporter: I see a lot of foreign businesses come to Henan to investigate.

Li Gang: this year, there are more than a dozen or even dozens of enterprises from Guangdong, Zhejiang, Shanghai and Fujian to visit, select, invest and cooperate in Henan each month. There are hundreds of projects that have been talked about, and the investment is relatively large.

　　●女裝要打造國家名牌

Reporter: what role did the industry associations play in the development of the clothing industry in Henan?

Li Gang: in June of this year, we organized the China (Zhengzhou) textile and garment industry fair, which played an important role in displaying the image of Henan enterprises, undertaking industrial pfer and promoting the development of the industry. In late July, the Zhengzhou underpants industry launched an attack, and nearly 50 enterprises signed the letter of intent to conclude the alliance and collectively enter the "Chinese trousers industry center" in Changshu.