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National Brand Builds Confidence With Olympic Games

2008/8/8 16:18:00 31

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National Brand Chinese Elements Olympic Games

Before deciding that Beijing will be the venue for the 2008 Olympic Games, it is no exaggeration to say that from cosmetics, clothing to household appliances, Chinese businessmen are all close to the international arena. From the words commonly used by businessmen, it can be seen that what "international practices" and "international standards" give many people a sense that domestic products are inferior to others.

When the Beijing Olympic Games really came, and when the international giants came back to China and pushed the Chinese elements, did our local brands get a little "dizzy"? Do not know whether they should be internationalized or Chinese?

After the 2008 Beijing Olympic Games, in 2010, Shanghai and World Expo followed closely with them. In the next 5-10 years, China's heat will not be easily receded, let alone the economic take-off as a strong backing.

This time, naturally, is the golden moment of Chinese element marketing. Any brand with a business sense will not let go.

In fact, this can be seen from a series of moves made by international brands.

Not long ago, ECCO invited many Chinese fashion designers, inspired by the new natural elements of ECCO's new autumn and winter series, and staged a wonderful "my world, my fashion, my ECCO" fashion feast.

ECCO also unveiled Donghua University's costume scholarship to encourage more innovative designers in China to stick to their own style.

This enthusiasm will join hands with China's local design force. ECCO's intentions are self-evident: better and deeper excavation of Chinese culture and Chinese elements, supplemented by its own sophisticated production techniques, with a strong sense of fashion and comfort in the hearts of Chinese consumers.

Through the Olympic Games, Chinese elements and culture have been spread throughout the world with unprecedented depth and breadth. This provides the best marketing stage for Chinese brands and creates huge market space for them to go to the world.

In fact, Chinese businessmen may be able to catch up with the use of Chinese culture and elements, but the Chinese brand is going to build a brand building road with its own national characteristics and international mode.

To build an international brand is not a success in a short time. This is a must.

However, under the focus of the Olympic Games, Chinese brands should fully integrate the national characteristics and make full use of the huge market of China's 1 billion 300 million population to push their national brands.

In this respect, Korea is a good example.

The 1988 Olympic Games in Seoul and the world cup in 2002, South Korea, through the focus and marketing role of international competitions, brighten out the best brands in Korea, accelerating the internationalization of a number of Korean brands, which is worth learning from Chinese brands.

Insiders said that Chinese brands should make good use of the Olympic opportunity, build confidence and firmly build national brands.