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Classic Cars: Dancing With World Famous Brands

2008/8/8 16:13:00 79

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From the beginning of Deng Xiaoping's South inspection speech, some visionary enterprises in Tongxiang woolen sweater industry began the process of "OEM", "imitation card" and "create brand".

The smart sweater seeks win-win in cooperation, and goes to sea in the cards and cards.

It is said that this year's woolen sweater industry is grim, but Wu Xiaoping's face is still smiling on the head of Tongxiang Classic Car Manufacturing Co. Ltd.

When the sweater market dropped to freezing point this year, many sweater owners returned the computer flat machine purchased at the end of last year to reduce the size. Wu Xiaoping did the opposite thing. He invested about 2000000 yuan in one fell swoop and bought 5 imported computerized flat knitting machines again for proofing.

Nowadays, the business of "classic cars" has not been affected, but orders are more and more.

On the afternoon of July 25th, the reporter saw Wu Xiaoping, who had just returned from the outside.

"Let's go to the workshop and have a look."

When it comes to the workshop of an old car company, the most noticeable thing is the busy production inside.

Wu Xiaoping said with pride, "although the woolen sweater industry is sluggish, the order of our company has been discharged next year."

Nowadays, the "new employees" of computerized flat knitting machines are inciting greater "Butterfly Effect". After the increase in price, the average profit rate of the company can exceed 10%. After tasting the sweetness of the high value-added products in the brand domain, the "classic car" is still actively preparing for the terminal of the famous brand. The company intends to skip the middleman and sell the products directly to the major shopping malls in Beijing.

At the same time, many sweater enterprises in our city are facing the choice of life and death.

So, the same is the sweater business, why can the old car company break through successfully?

During the interview, many people told reporters that in Tongxiang's sweater industry, the "old car" has many breaking the Convention.

What is the reason for letting it go to today?

"Southern Tour" comes back to eat "crab"

In 1988, Pu Yuan sweater market has gradually become a prototype.

The upsurge of "everyone's knitting machine and everyone's theory of sweater" also shook Wu Xiaoping's heart.

With his years of savings and friends and family fundraising, he soon set up a woolen sweater factory.

It is the predecessor of Tongxiang Classic Car Manufacturing Co., Ltd., a family workshop with no name and no family name.

Small and small, raw materials processing, so hard to substitute for the practice of dressing until 1992.

That year, Deng Xiaoping published the famous "South inspection speech", like the economic system reform in all parts of the country, the market economy management system of Pu Yuan sweater market has been rapidly strengthened, and everyone has the space of independent brand management, and the market has begun to expand slowly.

In the same year, inspired by Wu Xiaoping, he began his "Southern Tour" process.

He went to Shenzhen, Guangzhou and other places without a sound, like a top with a clockwork top, spinning around in all the big markets.

On the day of the return trip, Wu Xiaoping's eyes had already had unusual splendor, and the four words "brand management" had been branded in his heart.

At this point, he thought of a "trick" approach -- to imitate others' brands, to modify several words or Pinyin, to register as their own brand, and this step has been effective.

Wu Xiaoping became the first person to eat the "imitation brand" crab in Tongxiang sweater industry, and his sweater had a real fire.

However, "imitation brand" is not really a brand after all, and this road is doomed to be unable for a long time.

Dancing with world famous brands

Sure enough, after 1995, "imitation brand" is hard to continue.

Wu Xiaoping, who is not willing to be trapped, is determined to fight his brand and fight for the market share.

In 1995, he boldly registered his brand "Yang Yang" with HK $50 thousand in Hongkong. He decided to take the road of local brand development and build Yang Yang into a famous brand in the sweater industry.

But the market did not accept Yang Yang as he imagined.

Because Yang Yang's brand is not well known and has no strong distribution network, it fails to attract many franchisees and distributors.

The relentless reality shows that the brand recognition and consumption habits of consumers are changing the market.

It is impossible for Yang Yang to gain wide popularity and reputation in a short time.

At that time, there was no concept of brand planning and promotion at all.

Wu Xiaoping, who has been unable to do anything, has started appearing frequently in Guangzhou, Dongguan, Hongkong and other places. This time, he is determined to find the right brand authority to make the authorized operation of the brand.

In 1996, by chance, Wu Xiaoping met the responsible person of Hongkong classic car company.

At that time, seven or eight enterprises in Tongxiang were making OEM sweaters for Hongkong old car companies. The sweaters produced by Yang Yang were the best quality and the most suitable delivery time in these enterprises, so the relationship between the two enterprises was the most harmonious.

"Remember that year," Yang Yang "clothes can not be sold, but the number of" old car "clothes can be sold.

At that time, Wu Xiaoping's heart upset the spice bottle.

The same quality, the same style, a brand of "Yang Yang" sign, a sticker, but the result is completely different.

Wu Xiaoping started the script src=> with the Hongkong classic car company.