Hu Baogang: The Market Of Textile And Clothing Is In The Business Circle Era.

Entering the business circle has become a new trend and new feature in the development of textile and garment specialized market in the new era.

It is noteworthy that, with the advent of China's post industrialization era and the innovation of world commercial forms, China's traditional wholesale market has been knocked down by "shock" and "encroachment" from various aspects, and it has not only been knocked down by the so-called "professional market will disappear" in the post industrialization era, but also showing vigorous development.

Especially, it is gratifying to note that a large number of textile and garment market is no longer a "single fight" in the name of pure market, but a "tug of consort" and "group attack", forming a professional market business circle with brand value and agglomeration effect. For example, "Yiwu", "Shengze", "Humen" and "five love" are all mature and well-known market business circles.

The entry of professional market into business circle has become a new trend and new feature of the development of textile and garment specialized market in the new era.

Formation of professional market business circle

With the investment and construction of the specialized market of textile and garment, the investment risk and effective operation of the market have become a hot topic of concern.

Because of the characteristics of the specialized wholesale market, "business circle" has become the basis for determining the region and positioning clearly.

The traditional concept of "business circle" mainly refers to a circle formed by commercial behavior, that is, a specialized market that operates a particular industry or business format, or a geographical area of brand distribution of a certain type of enterprise.

Usually it is used to determine the retail business planning and positioning. Some commercial centers in the city form a "business circle".

However, our professional market business circle is a concept of "big business circle". It refers to all the economic entities and regions that have close economic ties with the specialized market at home and abroad, including both the forward industry support area and the backward product sales area, and the cross regional economic division and cooperation network formed therefrom.

Because of the special format of specialized wholesale market, the concept of "business circle" and "core business circle, sub business circle and fringe business circle" are different in theory. For example, there are more than 4000 different types of specialized markets in Zhejiang alone, while the western and northeast professional markets are relatively few.

Similarly, the professional market is not simply divided according to population and location. For example, Hunan Zhuzhou and Liaoning's Liu Liu do not conform to the general conditions of "business circle", but they are indeed professional wholesale markets.

It can be seen that the common features of these economic subjects and regions that can be included in the professional market business circle are: they sell their products to various places through the platform of specialized market, or purchase goods from all over the place through specialized markets.

The specialized market has played a pivotal role in the circulation process, forming a huge cross regional division of labor and cooperation network, which is what we define as "business circle".

The basic characteristics of the professional market business circle are: (1) the business circle is centered on the scale exceeding the retail market; the large-scale professional market supports the formation and development of the business circle; secondly, the business circle is composed of a number of thematic specialized markets and supporting facilities; third, the expansion of the number and scale of the specialized market and the increase of information capacity will more and more pursue the "outward explosion", and eventually form a cross regional division of labor cooperation network -- business circle.

As a "business circle", we must deal with the relationship between the three basic elements on the macro level.

First, the selection of business circles.

Whether the selection is reasonable or not is the geographical advantage of developing business circles.

Secondly, the scale of business circle.

The size of the scale depends mainly on the geographical conditions, the scope of radiation and the ability to absorb the passenger flow groups.

Thirdly, the functional problems of business circles.

The function of business circles involves two levels of questions: first, which kind of business circle should be built and developed, and the two is what kind of purchasers for business circles.

The functional orientation of the professional market business circle should be different from the functional orientation of the retail business circle, as well as the functional orientation of the independent shopping center, and select a number of formats or types of business as the focal point of the functional positioning.

The main characteristics of the professional market business circle are as follows: first, centrality; the two is collectivity; three, agency is intensive; four, cognition is high; five is the internal restraint of resources; six is the support of industrial chain.

It is precisely because of these obvious characteristics of business circles that people really begin to use the unique resources and platforms of specialized market business circles to promote the construction and development of a new round of specialized markets for textile and clothing.

The form of professional market business circle

In the relationship between the professional market and the business circle, the main body of the market is investors, and the main body of the business circle is the government (or the industry organization).

Therefore, the relationship between the macro management of the market and the micro management of the market has become the key to the coordinated development of the market and the business circle.

Business circles have also become the representatives of professional market.

Usually, we divide the professional market and business circle into the following categories:

1.

General business circles, such as Liaoning's West willow.

Brand business circles, such as Yiwu, Zhejiang.

2, according to the time division:

Traditional business circles, such as Lotus Pond in Chengdu.

- emerging business circles, such as Haining China Leather City.

3, by type:

- producing area business circle, as usual familiar recruitment mall.

Distributed business circles, such as Dahongmen, Beijing.

4, according to the nature:

Professionalism