Export Trapped Chinese Clothing Enterprises In The Mainland

He was surprised to find that former local counterparts in Fujian could never meet in the field or on the plane.

There are a lot of enterprises in Fujian like this.

Only Putian, where Yun Dun dress is located, has gathered the clothing brands of gifted scholars, Jinwei and Cajumi.

In Jinjiang, which is 100 kilometers away, it is famous for its emergence of men's clothing brands such as the emergence of powerful drivers, seven wolves, seven cards, nine herding kings, Li Lang, AI Du and Wei Lu.

There is even a saying that 41 out of every 100 jackets in China are produced in Jinjiang, and 12 of the jackets worn by 100 adult men from all over the world come from Jinjiang.

However, like Dai Qun, these garment partners are concentrating their energies on the domestic market, as the export situation worsens.

"In the past, the proportion of OEM exported to Fujian was more than 70%.

In recent months, however, Fujian's men's wear has shrunk by more than 40%.

Everyone is looking for a way out. "

Dai Qun said.

Textile industry association data show that: exports of textile and garment enterprises have significantly shrunk, from January 2008 to 2 monthly output or even negative growth of -1.78%.

This whole area of retrogression is unprecedented.

Turning to China has also become the consensus of many domestic garment enterprises.

However, not all the "turn" can keep smiling. Compared to those big brands, the new brands want to get a place in the domestic channels, and the actual difficulty is far more than they think.

Many factors, such as RMB appreciation, raw material price increase, new labor contract law and so on, have become the "magic spell" on top of domestic export oriented clothing enterprises.

But at present, the profit is only about 1 yuan, and some orders even lose money.

In February this year, a survey conducted by the China Cotton Textile Industry Association against domestic mainstream clothing enterprises showed that 44.4% of the garment enterprises in China had varying degrees of export to domestic sales due to these adverse factors. Some enterprises even cancelled their exports completely.

In contrast, similar to Yun Dun clothing in the high-end market in foreign countries have stable customer clothing enterprises, although better, but also must consider "two legs" to walk, "while maintaining the single, while developing the domestic market."

In 2008, Yun Dun dress first identified the core position of the domestic market and launched the new brand of "Chinese dress" for the first time.

Like other clothing brands, Yun Dun clothing is also building a large area.

According to Dai Qun's planning, Yun Dun clothing mainly chooses to open stores in high-end stores. In 2009, the goal was to double the number to 1900.

However, the ambitious Dai group is embarrassed to find that competition from the channel has long been intense due to the influx of brand influx.

Even YOUNGOR, strong, seven wolves and other big cards, as well as low posture, in the stadium to promote publicity.

He said that in the past, clothing companies could get the attention of many agents as long as they designed a good booth.

"But now it is different, the buyer's market has become a seller's market."

Some small brands are lowering the threshold, and some even do not set the threshold.

In order to kill heavy encirclement among thousands of soldiers, domestic clothing enterprises almost do everything they can and adopt different ways.