How Do You Look At Your Startup Projects?

In the early stage of entrepreneurship, the investigation of target items can be said to be more critical and more demanding.

The 6 aspects that should be paid attention to in investigation, or the 6 things that smart investors must do, are as follows: first, the legitimacy of the project, and the inspection of the right nature of the project mainly includes: 1, whether the project side has business registration, whether the business registration of the project owner is in the validity period; 2, some items may be holding the license of others, so investors also need to distinguish whether the license of the project owner is owned by the project owner. If the project side provides information, it is necessary to pay attention to whether the name of the enterprise in the data and the business name and business scope of the business license are consistent. If the difference is not consistent, the project side needs to make a reasonable explanation. The project side is summarized.

When signing a contract, it is necessary to sign a legal person on the business license and affix a corporate seal on the business license.

For safety reasons, you can further inquire the local industry and commerce authorities.

3, according to the relevant regulations of the state on franchise chain, the project side must meet the conditions of "2 + 1" (2 direct shops, and operate for more than one year) before they can engage in foreign investment. This is a special policy adopted by the state to protect the interests of investors.

According to "science investment", a considerable number of projects that are actively joining in chain investment are not able to meet this requirement. This is in violation of the relevant provisions of the state, and investors must be vigilant.

Two, trustworthiness. In view of the frequent occurrence of fraud in joining the chain, some investors have suffered heavy losses. Before considering joining, it is necessary to investigate the credibility of the project side.

The main contents of the investigation include: 1. Whether the office address provided by the project is true and whether it is consistent with the address on the business license.

Not long ago, a few Hubei people rented a room in an office near Peking University, set up a business license, then played the banner and invested in the project. After a few months, they fled and fled.

Such events often happen frequently, so investors also need to examine the duration of the project's enterprises and how long they have been operating.

Generally speaking, the longer the duration of an enterprise's operation, the longer its history is, and the more reliable it is.

When necessary, we can inquire how long the rent period has been paid to the owner of the property and how long it will take to rent. Until then, we can also inquire whether the project owner will pay the rent on time. From the size of the registered capital, we can see its strength and the ability to bear the responsibility for breach of contract. This is all very meticulous work. 2.

目前一些騙子習慣于打一槍換一個地方，已經形成一種經營“模式”，如上述幾個湖北騙子，此前就曾經營過幾個別的項目，這都屬于公開行為，一定會留下蛛絲馬跡，只要投資者夠細心，就不難看出破綻；3、一些項目方很樂意在口頭和廣告、資料上宣傳已加盟者的數字，這個數字往往很大，以增加對投資者的吸引力，要注意考察其真實性；4、一些項目方常常宣傳自己獲獎的情況，什么“十佳”、“最優”、“白金”、“白銀”、“最具吸引力”、“投資者最滿意”等等，這些獎項往往由某些行業機構、招商組委會和媒體頒發，但據《科學投資》了解，其中很多是只要你給錢，就給你發獎狀，錢給的越多，獎狀的名稱就越唬人。

This award presentation tablet is entirely a business and is not worth trusting.

In order to make the project profitable and profitable, investors must make a thorough investigation of the risk of the project. Three.

The contents of the investigation include: 1. Inspect the feasibility of the project (see "science investment" 2004 eleventh issue "how to judge the" money "scene of the project); 2, inspect the project's forerunner.

When you look at a franchise project, you can inspect the operation status of the franchisee. The object of investigation can be provided by the project side, but it is best for investors to choose their own.

The contents include store location, hourly customer flow, all day customer traffic, product popularity, business operators, employees, business proficiency, and estimate their cost and input output.

Then, as an investor, ask directly to the other side. Most of the time, if the other party is in poor condition, they will have emotions for the project side. Instead, they will introduce you to the real situation. If the business situation is very good, it may hide something from you, or introduce the situation is not true, so as to guard against competition. At this time, investors need to have good judgement.

Then we can compare the investigation with the introduction of the project, and we can basically draw a realistic judgement.

It should be noted that generally, the inspection of the sample shop of the project side is not reliable. When the investor conducts a survey of the poor franchised stores, it is necessary to find out why the other party is not in a good state of operation, sometimes it is the reason for the franchisee itself, or the lack of ability or the guidance of the project side. Investors generally like to listen to the side words of the franchisee, because the other party is similar to their own identity, so it is easy to share the same hatred with each other, so that they miss the good project.

3, to understand the factors that are considered; (2) to know whether there are disputes in the intellectual property (technology, trademark, etc.) and brand and whether they have full ownership; 4, to understand the taboos of the project side, and under what circumstances may be disqualified from joining the chain, and to understand whether the taboos set by the project are reasonable. In the contract, we should clarify these details. If there is no such content in the contract, we can add the contract to explain; 5, clarify the charges of the project side, such as franchise fees, management services fees, margin and so on, clarify the amount of these charges, the frequency of collection, and when necessary, clear the refund of the paid fees. If in any case, investors withdraw from the alliance, the project parties must refund the deposit, which should be clearly written in the contract. However, if you feel that you really have no ability to distinguish, it is better to believe that it has no credibility. After all, for small investors with insufficient risk tolerance, investment safety should be the first.

For those who require the franchisee to pay a certain period of time at a time, for example, a project manager who pays 2-3 years management fee and service charge, investors must be vigilant to prevent the other party from leaving money after collecting money, or to slip away when things do not go well.

In order to improve the safety of investment, investors can discuss with the project owner the method of installment payment, such as how much to learn, how much to pay for the technology, how much to pay for the equipment, and how much it costs to produce the qualified products.

For investors, it is not easy to choose a project, of course, to be able to operate for a long time and bring benefits to themselves. For this reason, investors also need to study the sustainability of the operation of the project side, including: 1, whether the operation of the project is standardized, including the behavior norms and the rules of the constitution.

Code of conduct: whether there are unified internal and external signs; whether the operation process is standardized; whether the process flow is standardized, whether the service process is standardized, whether to provide uniform and standardized training for the franchisees, training items, time, training fees or fees.

Rules of the articles of association: whether the project side provides unified operation manuals, service manuals, management manuals, training manuals, whether the compilation of manuals is normative, whether they are practical, whether they are easy to implement, whether or not to make ambiguity; 2, if distribution is needed, whether the distribution equipment is complete or advanced, whether there is a unified distribution center, how the quality of the distribution staff is, how to manage, whether the distribution center can respond to the requirements of the franchisee in time, whether the distribution of raw materials is often short, and whether the distribution price is reasonable or changeable.

Some of the projects have received very few franchise fees, and all the profit points are placed on the raw material distribution in the later stage. This is normal, but as investors invest more and more, they can no longer get away easily. When the project providers distribute the raw and auxiliary materials at random, they ask for more price, the price is higher and higher, and the pieces are becoming more and more harsh, so that the franchisees are blackmailed. This is very unusual.

Li Deyi, an investor in Beijing, made a mistake with the Sichuan fish head and started his own father Li.

But most investors do not have such luck as Li Deyi, nor do they have the strength of Li Deyi. Li Deyi used to rely on building materials to have strong savings.

If the small and medium-sized investors encounter such a situation, they have to admit their bad luck, so we should not prevent them from doing so.

Therefore, the distribution price should be clearly stated with the project side, and all possible situations and disposal methods, possible losses and claim conditions should be recorded in the contract.

Another is that the project side does not give you the distribution, you need to find raw materials easily, so for such a project must be vigilant.

This shows that the threshold of this project is very low, and the possibility of being imitated is very large.

In general, such projects lack the potential for sustainable development.

People who want to expand their business are bigger and bigger. If a project is done for 35 years, it still can only be seven or eight square meters of shops. The income of several thousand yuan per month indicates that such projects lack expansibility. Five.

Expansibility comes from two aspects. First, whether the project side has the determination to make the cause bigger and whether it has long-term strategic planning.

From a low level, whether the project side can provide strong support for investors in market expansion.

At present, most of the franchising projects focus on fast moving consumer goods, catering, snack foods, fashion accessories, health products, trendy household products, trendy electronics, small household appliances, and community service products such as laundry, hairdressing and hairdressing. Generally, the dependence on advertising is very strong. Whether the project side can continue in advertising, whether it can make advertising coverage range, and when necessary, can the project side provide strong promotional support, such as material support and policy support.

All these have a direct impact on the expansion of investors.

Whether the project side can continuously improve the value of its own brand can indirectly affect the effective expansion of investors. Two, the ability of product innovation of the project side also determines the result of investors' growth. Some of them have not promoted new projects in a few years after the launch of a project, nor have the old projects improved or innovated, so the market can only shrink gradually.

In addition, we should focus on the team of the project leader, in addition to inspecting the character, character, experience, knowledge structure, enterprise resources and social resources of the project leader, when we investigate the project side sixth.

At various investment meetings, we can see that quite a lot of investment teams are pieced together by the team of the grass team. Tie ties with a red scarf. A pair of leather shoes does not rub for 3 years, and a suit of oil and water is twisted. Such a team can provide guarantee for your future investment projects. It is not hard to imagine.

The inspection of the team of the project team is to investigate the quality of the team members, experience, experience, past achievements, and word of mouth in the circle. The two is to investigate the complementarity of the team in character and profession, and the three is the stability of the team.

For some experienced investors, a reliable conclusion can be drawn by observing the project team's team members and making a surprise visit to the project side.

Generally speaking, the inspection of the project including the project side is very meticulous. It requires investors to have good patience and sensitivity.

In order to invest in safety, it is worthwhile to give some such mental strength.