Failure Over 90% Robin Li Poured Cold Water On College Students' Entrepreneurship

Recently, Robin Li, chairman and CEO of Baidu, was invited to speak at Shanghai Jiao Tong University.

Starting from a small company of 7 people, Baidu has become the largest stock exchange in the US stock market without 10 years.

But Robin Li poured cold water on the scene to university students who wanted to start their own business.

Robin Li's speech failed to exceed 90% in the beginning of his career.

He reminded students that entrepreneurship is not an easy task and will not be smooth sailing.

Statistics show that the proportion of unsuccessful college students is 97%.

In the eyes of college students, entrepreneurship is a sacred thing. It is a very desirable thing.

But when we decide to start a business, we still need to prepare ourselves well.

Robin Li said that when he decided to go home and start his own business, the only thing he thought of was that he would go through all kinds of setbacks, because with such psychological preparation, he would feel insignificant after facing difficulties.

It's not enough for Baidu to encourage Baidu to "start a business with just one good idea." Robin Li said that starting a business requires you to do something you like and are good at, and can do it for a long time.

In addition to interest and ability, the most important spirit is toughness.

The hardest time Baidu faced was SARS, and many companies were stagnant, and that was the moment when Baidu needed the most technological breakthrough.

So, in my office, I put a song "ten to the Red Army" all day long. Why do I put this?

Because during the period of SARS, Baidu's search engine is in the rapid development of quality.

So every day, I receive some mail from users who encourage and approve. You feel like you are doing something useful to others.

Robin Li recalls.

The three principles of success are: how to choose the direction of personal development. Robin Li puts forward three principles. The first thing is interest. He lists the stories from search enthusiasts and Yu Jun, vice president of Baidu products.

"Starting from the product manager."

At first, he basically did not go home to sleep.

In the evening, we lay on the sofa in our reception area. After waking up every day, we went to his seat and began to work. This lasted for several years.

Later, when Robin Li returned to the United States, Yu Jun asked him to bring him some books about search engines abroad.

Finally, one day, Yu Jun reached a realm. In search engine field, it was hard for anyone to surpass him.

The second is "how to find your advantages".

Robin Li told students that changing jobs or rotating jobs is a common practice in Baidu. Every employee can ask to work in his most advantageous position. Finally, Robin Li reminds students that if you want to work in the enterprise for a few years, you must aim at a company that is full of vigor and vitality.