Online Shop Risk And How To Reduce Online Shop Risk

Online shop risk: it is not so simple to open a shop online, but it also tests shopkeepers' business bravery.

Risk 1: do you have cheap goods? What are you going to sell? This is what entrepreneurs need to analyze.

At present, clothing products, communication equipment and cosmetics are popular products from online products.

Other products such as handicrafts, health care products and so on also have certain consumers.

From the trading products, we can see that one category is a very cheap product (compared to the same products under the net), such as mobile phones, computers, cosmetics, etc., and the other is products that are not common or not circulated under the net, such as various discount tickets, unique accessories, even houses.

According to the understanding of some owners who have already started their business, most of them have a fixed freight channel. Some people are acting as a well-known clothing brand. Some people already have a fixed shop under the Internet, and some people come to Hongkong to purchase their goods.

Therefore, for online entrepreneurs, in addition to learning how to access the Internet and how to land, we should also consider their own strength and ability.

If an entrepreneur thinks that the online shop is just moving the offline products to the Internet, it will bring risks to their own businesses.

Risk two: will you make a price? A shopkeeper has sold two mobile phones on the Internet. Her price has been three hundred or four hundred yuan lower than that under the net, and she has also presented a prepaid card.

But half a month later, there were no buyers at all.

Later, friends found the reason, the key is that she bid too high, and she did not match the product photos lost image, and she thought she did not have a noticeable title, such as "the coolest mobile phone sale."

Therefore, it is very important for shopkeepers to learn to bid.

Because online products are actually sold through auction, that is, sellers make a price, and then buyers increase the price until the paction.

Therefore, the seller's price is not the price to be sold by his own psyche, but rather cheap, and then auctioned up by popularity.

Therefore, your description of goods and the positioning of your products must be attractive so that you can increase clicks and gather popularity and bring in long-term customers for your small shops.

The risk is three: do you have business courage? Of course, online shop is not so simple. It also tests shopkeepers' business bravery.

If entrepreneurs think that they will be able to log on to the Internet, they will not make money.

First, how do you let the buyer know that you have this store? The best way is to advertise. A shopkeeper has been doing advertising and doing shop advertisements on the front page for several months.

Of course, a hundred yuan ads per day also need to take out a lot of money.

At the same time, once an entrepreneur makes an advertisement, he must learn to speak a beautiful slogan so as to attract attention.

Secondly, in the face of earning opportunities, do you have the courage to eat? Actually, it needs courage to open shop and shop under the net.

There was an online shopkeeper who once bought a bunch of knapsack worth 30 yuan at a time, and then she did not sell it. Instead, she advertised: "buy * x x fashion pack."

As the buyers like this backpack, the goods in her shop are sold all at once.

The behavior of the shopkeeper needs a lot of courage. If entrepreneurs do not have the business, they will lose the opportunity to make money. Of course, such opportunities are also full of risks.

How to reduce the risk of opening a shop on the Internet: one of the experiences of the company: determine the proper scope of business.

If it is an enterprise, if it already has mature products and considerable market demand, this will not be a problem.

Like Shandong garlic, Shaanxi peasant painting, and the scenery of Beijing suburb, there are already unique resources that can be used, leaving only how to do marketing.

If you have problems with the existing products or market, you want to make adjustments by using the Internet, or if you are an individual and aspiring to use the Internet to provide business convenience and become a new entrepreneur in the Internet age, you have to go through this.

The determination of the scope of business should mainly consider giving full play to its resource advantages and expertise, and avoiding blind imitation.

If you have a "rush to the mass" problem, you must be careful! If you want to do something that no one has done yet, you can take the lead.

The core of entrepreneurship and entrepreneurship is in the word "creation", in the spirit of innovation and entrepreneurship embodied in the word "Chuang".

Two of experience: risk psychology and minimize risk.

Innovation is always accompanied by failure, but in constant innovation and exploration, you will get closer to success (especially for your "customized" success!

One door will not work and another door will open for you.

What is "heaven without a human road"?

For an online entrepreneur, it is commonplace to try and fail in two or three businesses.

As you say, the goal of your business is to succeed, not fail, so every time you try, you have to find ways to minimize risks.

So you need to spend enough time researching, demonstrating, and making a safe start plan.

Three of experience: focus on marketing.

For this reason, you need to seriously consider the following questions: (1) why do we start our own business?

(2) what kind of industry do we create? Determine the products (or services) you want to run.

What are our characteristics? Find a unique "selling point" that we are different from others. (4) what benefits can our products (or services) give to buyers? For example, your product is a car lock, for example, 3.

When it is locked, the door will not open. People in the car need not worry about falling out.

This is the benefit that your product brings to your customers.

How can you establish good reputation? 5, you should pay enough attention to customer relationship, establish customer contact cards, and publicize the affirmative opinions of customers.

What do customers want to do next? (6) what should customers do next? Each marketing means should have a clear goal, so that customers or potential customers will know what to do next.

For example, when someone comes to your website, you have to clearly guide people, what action do you want them to take next, buy your product, ask for more detailed information, or subscribe to news mail? Four experience: sending e-mail news regularly to customers via e-mail.

The aim is to make them think of you regularly.

You know, in the information age, they can get more and more information, and their attention resources are limited, so you should try to provide free information useful to their life or career, so as to win their attention resources and achieve the ultimate goal of purchase.

Five of experience: if business is national or international, establishing a web site is particularly necessary.

Your website is actually a store that you are not closed to. You can promote your products or services to your potential customers 24 hours a day under the premise of your website marketing efforts.

When online e-commerce is mature, it can also handle business 24 hours a day.

Only then can you realize that "even when you sleep, the bank notes are coming in."