Ma Yun'S Internet Adventure

An angular, thin and peculiar face, a group of crazy, unruly, independent style of work, a couple of interlocking, no reward for the old heat, the name of the "bright top" naming company conference room, and Jin Yong close contacts, gathering Internet heroes "West Lake sword"......

All kinds of words and deeds are quite like a chivalrous man.

He is Ma Yun, the pioneer of China's e-commerce website and founder and CEO of Alibaba website.

Ma Yun and his entrepreneurial experience are very different from those of other Internet elites.

Ma Chiu Ma's chivalry is small.

For friends, for the sake of loyalty, Ma Yun fought many times, and was punished. He had 13 stitches on his body, and he had been forced to pfer many times.

From parents to teachers and neighbors, there is no hope for the future of this naughty boy.

From the small to the big, Ma Yun not only did not go to first class universities, but even primary schools and middle schools were three or four streams.

Junior high school entrance examination two times, high school entrance examination three times, of which the first college entrance examination, mathematics only scored 1 points.

Before his third college entrance examination, his teacher said, "if you take the exam, I will write my name upside down."

"I think I can't count on others, but I am successful, but if I can succeed in business, I believe that 80%%'s young entrepreneurs will succeed," he said.

He told reporters that he must tell all these young people who want to start a business.

In 1984, after years of hard work, Ma Yun finally stumbled into the Department of foreign languages of Hangzhou Normal University. His score was a specialist score, which was 5 points worse than the undergraduate line. However, just because he did not recruit a full undergraduate, Ma Yun was so lucky to attend the undergraduate course. He was elected chairman of the student union with enthusiasm and a chivalrous spirit.

After graduating from University, Ma Yun taught English at Hangzhou Insitute of Electronic and Technology.

In 1991, Ma Yun started his business trip and set up a Haibo plation club with his friends.

As a result, the first month's income was 700 yuan and the rent was 2000 yuan, which was unanimously ridiculed.

When we were shaken, Ma firmly believed that if we go ahead, we will have a bright future.

He went to Yiwu and Guangzhou to buy goods by himself, carrying a big sack. The plation society began selling gifts and flowers, and maintained its operation with the most primitive commodity trading.

"I always believe that people who really want to make money must look down on their money. If you always have money in your head, you can't make money."

The experience of going to sea for the first time left a deep experience for Ma Yun.

At the end of 1994, Ma first heard about the Internet. In early 1995, he came to the United States for the first time and contacted the Internet for the first time.

Ma Yun, who knew nothing about computers, began to understand the Internet with his friends' help and introduction.

At that time, there was no information about China on the Internet, and out of curiosity, Ma Yun asked someone to make a web page of his own plation club. Unexpectedly, he received 4 emails in 3 hours.

The sensitive and sensitive Ma Yun realizes that the Internet will change the world.

Then, he became an uneasy idea. He wanted to build a website to collect the domestic business data and put it on the Internet.

At this time, Ma Yun was just the ten outstanding young teacher in Hangzhou, and the principal promised his position as a foreign director.

However, Ma Yun, a maverick, waved away all his status, identity and treatment in school, and resolutely went to sea.

At this time, the Internet is still very strange to most Chinese people; even in the world, the Internet has just begun to develop: on the other side of the ocean, Negroponte has just written about "digital survival" and Yang Zhiyuan has created YAHOO for less than a year; and in Beijing, Professor Qian Hualin of the Chinese Academy of Sciences has just used one optical fiber to connect the US Internet to receive the first e-mail.

In such a situation, Hangzhou has already been dreaming of using the Internet to start a company, go to sea and make profits.

The idea was immediately opposed by friends and family.

I invited 24 friends to discuss with me.

I talked for two hours, and they listened to me in a muddle.

What's the final conclusion?

23 of them said, forget it. Only one person said you could try it.

I think one night, second days in the morning, decide to do it, even if 24 people are against me. "

"In fact, the biggest determination is not that I have great confidence in the Internet, but that I feel that doing a thing, no matter failure or success, is a success. You can make a rush, and you can still turn around; but if you don't do it, it's like thinking about a thousand roads at night, and getting up in the morning and going the same way."

In April of 1995, Ma and his wife, together with a friend, made up twenty thousand yuan, and the "Haibo network" company, which specializes in making the home page for the enterprise, was opened like this. The website was named "China Yellow Pages" and became one of the earliest Internet Co in China.

3 months later, Shanghai, near Hangzhou, officially launched the Internet. Ma Yun's business volume increased sharply.

Ma Yun's foresight has brought him a lot of profits when businesses are busy building their homepages.

At that time, we produced a homepage, 2000 words in Chinese and English, and a coloured photograph. The price was 20 thousand yuan.

In less than 3 years, Ma Yun made a profit of 5 million yuan and made it known in China.

In 1997, with the invitation of the Ministry of foreign trade and economic cooperation, Ma went to the north with his entrepreneurial team, and established a series of state-level websites such as the official website of the Ministry of foreign trade and economic cooperation, the online Chinese commodity exchange market, the Online China Technology Export Fair, China Merchants, the online Canton Fair, and China's foreign trade and economic cooperation.

This experience is very valuable to Ma Yun.

"Before that, I was only a small businessman in Hangzhou," he told reporters.

In the work experience of MOFTEC, I know the future direction of development of the country, and learned to think macroscopically. I am no longer a frog in the well. "

At the beginning of 1999, Ma Yun, who expanded his macro vision, returned to Hangzhou for the two venture. He decided to intervene in the field of e-commerce.

What mode do you adopt?

At that time, the electronic commerce made by the global Internet was basically serving the top 15% enterprises in the world.

However, Ma Yun grew up in Zhejiang, a small and medium-sized private enterprise, from the bottom of the market, and knew the plight of SMEs.

He resolutely made a decision - "abandon whale and catch shrimp, give up those 15% big enterprises, only do 85% small and medium-sized businesses."

If the enterprise is divided into rich and poor, then the Internet is the world of the poor.

Because large enterprises have their own special channels of information, huge advertising fees, and small businesses have nothing, they are the ones who need the Internet most.

And I am going to lead the poor to rise and revolt.

What Ma Yun wants to do is to provide such a platform to bring together the import and export information of small and medium-sized enterprises in the world. "Small and medium-sized enterprises are like stones on the beach, but they can be glued together by Internet.

Stones that are cemented with cement are powerful enough to compete with big stones.

And the characteristics of the Internet economy is to fight big and slow.

In this way, Ma Yun's Alibaba website was born in September 1999, determined to become a guide for small and medium-sized enterprises to open the door to wealth.

At that time, China was the time for Internet upsurge, but whether it was investors or the public, attention was always placed on portals.

At this time, Ma Yun set up an electronic commerce website, which is a contrarian action in China. It has created a brand-new mode in the whole Internet field. It is called the fourth Internet mode after YAHOO, Amazon and eBay.

The unique B2B model adopted by Alibaba, even in the us today, is hard to find a successful example.

At the end of 1999, Ma Yun received the appreciation of Sun Zhengyi, Softbank boss, who had the "network weathervane" for 6 minutes.

After two minutes of 3 minute negotiations, Ma won Sun Zhengyi's $35 million investment.

Every year, Softbank accepts 700 companies' investment applications, and only 70 companies invest in it. Sun Zhengyi only talks to one of them personally.

It has proved that both Goldman Sachs and Sun Zhengyi are accurate in judging Ma Yun.

In the field of electronic commerce, Ma revealed his unique perspective and foresight: in the year of entrepreneurship, Alibaba reached 89 thousand members; in 2000, it reached 500 thousand; in 2001, in the severe winter season of the Internet, it realized the goal of millions of members, and became the first commercial website to surpass millions of members in the world; the total membership has exceeded 3 million 500 thousand.

In the coldest winter of the Internet, Alibaba has become one of the first.Com to announce profits. It has been selected as a case by Harvard, Standford and other famous business schools. It has been named "the first place in the world's best e-commerce website" by Forbes for 4 years in a row.

In February this year, Alibaba announced in Beijing a new round of private placement of its total amount of $82 million, which is the largest amount of fund-raising so far in China's Internet industry.

This strategic investment plus the balance of previous venture capital and its own profits of more than 100 million yuan, at present, Alibaba has 1 billion yuan of cash in hand, has been able to keep pace with any domestic portals.

In 2004, we have to realize 1 million of our daily profits. In 2005, we have to pay 1 million of the tax each day.

This is like Ma Yun himself, seemingly arrogant, but smart.

Ma Yun's external figures are all counted by financial statistics: the target of earning 1 million a day has been realized in July 2003, and he has praised the "Haikou" which pays 1 million per day in public.

"A great enterprise must make money, and a company that will make money is not a great enterprise."

The charm of Ma Yun is not only to make his company profitable, but also for the development of the whole industry.

The famous "West Lake sword" is an example.

In September 10th of 2000, when the Alibaba was founded 1st anniversary, Jin Yong actively ran through Ma Yun and invited heroes from to take the lead, the heroes of the Internet, the Wang Zhidong of the Chinese Internet, Ding Lei of NetEase, Zhang Zhaoyang of Sohu and Wang Juntao of 8848.

These heroes who walk around the Internet and compete in the seas and lakes, these rivals who are usually fighting fiercely and fighting for the first time, sit together for the first time, and discuss the development and Countermeasures of the Internet in the beautiful West Lake side.

Ma Yun later changed this activity to the annual "West Lake sword", becoming the annual event of the Chinese Internet community.

In the office of Ma Yun, Jin Yong's calligraphy is inscribed on the office of Ma Yun.

Fine horse Ma Yun has been undertaking footprints all the time, this inscription is to point to crucial point, this is also Ma Yun's secret of success step by step.

In the face of the future, Ma Yun has another heroic prophecy: "the competition of China's Internet from the advertising market to the short message market, and then to the online game market, will soon enter the scramble for the e-commerce market.

The importance of the Internet has always been that the Internet is creating new value for customers and original manufacturers, and on the basis of this, it will lead to more large-scale enterprise activities.

China's e-commerce industry will change dramatically. A new Internet application group is becoming mainstream. The Internet will enter the era of "Internet merchants" from the era of 'netizens' and' netizens'.

As a spokesperson for network operators, Alibaba has a mission to bring the Internet into the era of Internet commerce.