B2B Research On E-Commerce
September 13th: the success of China's industry website is mainly due to its reintegration of information flow and its release through its own platform.
This is a typical platform with media characteristics.
There are more ways to spread information on the Internet and lower cost, which ensures that the industry website sells information flow at the wholesale price.
Like marriage, most people need stable partners instead of busy hunting for new ones.
The purpose of joining the industry website is also very clear. He joined a high quality and cost-effective buyer and formed a stable supply and demand cooperation. Rationally speaking, they will reduce or even give up their investment in the industry website at this stage.
In large and medium-sized enterprises, similar stable relations have long been formed, and they are hard to become customers of industry websites.
In the same way, most buyers also want high quality and cost-effective suppliers and eventually form a stable cooperative relationship.
At the same time, high quality buyers are also hard to patronize the industry website.
Therefore, only small and medium-sized purchasers and suppliers who are unstable in supply and demand or are just starting up without a stable business network need to find new partners. This is the opportunity for the development of industry websites.
It is also a potential bottleneck for the development of industry websites.
At present, the number of small and medium-sized enterprises in China is huge, and the relationship between supply and demand is very unstable (data support). The integration speed of industries is unknown (data is needed).
Analogy: in the past 10 years, the appliance industry has destroyed the small and medium-sized enterprises with extremely fierce competition (including price wars, technology wars, etc.), and in other industries, will there be the same situation?
If so, should the industry website be foresight and pform in time?
Later, I think: not every industry will experience the process of industry restructuring, such as clothing industry. First, economies of scale are not obvious.
Second: the target customers of each brand or manufacturer are too different.
Third: clothing is an industry with many trends and different aesthetic orientation.
If the above assertions are established, many industries with similar clothing will not necessarily experience restructuring, and even many brands can exist together.
Question: there is an article saying that the future famous big companies will build a sales website (B2C) on Alibaba. Is it necessary for a famous big company to hang the website under Alibaba?
Are all companies suitable for selling online channels?
How to solve the problem of channel conflict?
Is internet shop the most effective channel in the age of Internet information?
(the last two questions for large enterprises) 9, 15, and some of the ideas on how to survive in the B2B platform (or website), Sun Deliang said: "I have a vision of China's B2B industry website after three years, which is called" a hundred flowers bloom, multi-level competition ".
In fact, I think he means that the service of e-commerce platform should be differentiated. The CEO of tuotuotuo said that the development of B2B industry needs to peel off layers of gorgeous cloak and return to the core competitiveness. In recent years, the development of B2B website is mainly duplicated in the same form, and the content of e-commerce service is not innovative, and its significance is not large.
I wonder whether the "online trading platform" is the way forward (most experts believe that the completion of pactions on the Internet is a development prospect).
If Google's information providers and Facebook type dating platforms are integrated, can they form a form of communication with Businessman2Businessman or BusinessPage2BusinessPage.
In my view, the most classical aspect of Facebook mode lies in its extremely powerful interaction and communication's linearity and immediacy.
Then integrate search function in the Facebook mode B2B platform (Facebook has no content search function).
But it's just a simple idea.
(Reference: electronic commerce world 2008.4p37) e-commerce is changing the fate of enterprises: This is an imperative year for SMEs to apply e-commerce.
When enterprises, especially foreign trade enterprises, are faced with a series of problems, such as price rise of raw materials, appreciation of RMB, labor cost increase and recruitment difficulties, they must seek breakthroughs.
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