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From The Hometown Of Tea Sage To The New E-Commerce City -- Digital Fashion Weaved By Millennium Business

2025/5/8 13:07:00 25

　　 In recent years, Hubei Tianmen clothing e-commerce industry has become a new benchmark for the digital transformation of traditional industries with the distinctive banner of "Tianmen clothing fashion". In order to deeply analyze the upgrading path of the apparel e-commerce industry in Tianmen and present its innovative achievements in a panoramic way, the "Tianmen Fashion" series of report columns are specially opened. Through multi-dimensional narrative, they not only show the spirit map of the contemporary apparel e-commerce people to forge ahead, but also provide a model for the industry to learn from, help the high-quality development of China's apparel e-commerce industry, and write a chapter of striving in the new era of digital economy.

　　 The context is a thread and the number is a shuttle. Hubei Tianmen, a famous historical and cultural city, is weaving the "Tianmen Fashion" in the transformation and development of China's county economy in a digital way.

　　 Thousands of years of business set sail for the digital wave

　　 On the Jianghan Plain, there is a city with a hot business climate since ancient times. This is the birthplace of Lu Yu, the tea sage, and a new landmark of China's clothing e-commerce industry - Hubei Tianmen. From 2021 to 2024, in just three years, Tianmen will achieve a leap forward growth of clothing e-commerce trading volume from 7 billion yuan to 50 billion yuan, with an average annual growth rate of 92%. Through the network cable, Tianmen sells high-quality "quality price ratio" clothing to more than 150 countries and regions around the world, and its cross-border e-commerce business volume ranks first in Hubei Province. Today, factories related to clothing e-commerce can be seen everywhere in the streets and alleys of Tianmen, villages and villages. There are more than 6800 textile and clothing market players, 12000 registered shops on e-commerce platforms, and 160000 local jobs. Tianmen is continuing to write the millennium business gene of "daring to be the first in the world" in the way of digital economy.

　　 Cloud silk thread writing industrial revolution

　　 The clicking sound of sewing machines and the tapping sound of keyboards are intertwined and resonated. The popularity of the live broadcast room resonates with the rapid growth of express bills. Entering Hubei Tianmen, this beautiful town, once known as "a hundred mile cotton town", is breaking into the global vision with the new name card of "the city of clothing e-commerce". From traditional garment production and processing to "digital sea going", Tianmen is using a "digital industrial revolution" to write a "Tianmen entrepreneurial story" for the county economic transformation.

　　 On April 16, Hubei Laiyitiao Garment Cross border E-commerce Base held a commencement ceremony in Huangtan Town, Tianmen City. Xiong Feixiang, the general manager of the company, said at the ceremony that Tianmen Garment E-commerce Industry has a profound accumulation. Now, taking the express train of cross-border E-commerce is a great opportunity for the transformation and upgrading of traditional industries. As a "second generation server", Xiong Feixiang returned to Tianmen in 2019 with the experience and resources of two generations working in Guangdong. From the beginning, more than 2000 pieces of clothing were issued every day to the peak of 120000 pieces every day today, the production and sales volume has increased dozens of times, driving more than 3000 jobs, and also built a cross-border e-commerce base to connect the international arena with a single network cable.

　　 Young entrepreneurs represented by Xiong Feixiang are the epitome of Tianmen clothing e-commerce industry. According to statistics, 84000 excellent entrepreneurs have returned to Tianmen in the past three years. They have brought back capital, technology and orders, as well as digital thinking. In the era of e-commerce stock, it is not only a thriving business, but also a driving force for the rapid economic development of Tianmen County. Now, a number of second generation clothing entrepreneurs and young entrepreneurs have taken root in Tianmen, and their confidence is more derived from Tianmen, a fertile land for the clothing e-commerce entrepreneurs to take root and develop.

　　 "72 hour" intelligent manufacturing and rapid access to the world

　　 Textile and clothing is the traditional industry, leading industry and enriching industry of Tianmen. In recent years, Tianmen has seized major opportunities such as industrial transfer and cross-border e-commerce, and made every effort to promote the transformation and upgrading of textile and clothing, set sail for the sea, and build a whole industrial chain integrating textile weaving, surface and auxiliary materials supply, clothing processing, e-commerce marketing, and logistics distribution.

　　 Entering the intelligent workshop of Tianmen Yongjia Garment Co., Ltd., the suspended production line is like a neural network with precise operation. Each coat hanger is equipped with Internet of Things chips, transmitting more than 200 production parameters to the cloud in real time. The digital twin system builds a "mirror factory" in the virtual space that is fully synchronized with the physical production line. The AI algorithm decomposes the slim figure of New Yorkers, the tropical fabric demand of Bangkok buyers, and the luxury decoration technology of Dubai merchants into nine production lines at the rate of millions of calculations per second. "The production cycle that can only be completed in the past 3 days is now compressed to 4 hours," said Chen Jianbo, the production director. This "make on demand" agile system has enabled the Tianmen Garment Industry Belt to complete an amazing transformation in 2022-2024.

　　 Through the digital order management system, Tianmen Garment Enterprises have realized the "small order quick reaction" mode and accurately responded to the global market demand. With the help of TEMU, SHEIN, Amazon, TikTok Shop and other platforms, in 2024, Tianmen cross-border e-commerce will ship 600000 pieces per day, covering more than 150 countries and regions. Through the construction of ASEAN overseas warehouses and the establishment of the "Tianmen Yishang" supply chain platform, we can achieve the goal of "instant production and 72 hour global reach".

　　 Since this year, although the international trade situation is complex and changeable, the wave of US tariff increase and supply chain restructuring has brought unprecedented compliance cost pressure and market fluctuation risk to the cross-border e-commerce industry, but Tianmen Garment E-commerce people are not afraid of difficulties. On April 1, the overseas warehouse of "Tianmen Yishang" was officially opened. At present, Tianmen's ASEAN overseas warehouses in Thailand and Los Angeles overseas warehouses in the United States have been put into operation, and overseas warehouses in Hungary, Cambodia and other places are under construction. In addition, Tianmen City will also launch the cross-border empowerment plan of Tianmen Industrial Belt in overseas warehouses, establish a distribution and sharing mechanism for all categories of goods by opening the interface of the spot inventory system of overseas warehouses, provide cross-border supply chain solutions for localized businesses, and achieve multi resource collaboration and doubled sales scale.

　　 Top level design plans the industrial blueprint

　　 From industrial planning to resource integration, from industry voice to talent cultivation, today's Tianmen has become a "dark horse" in the national apparel e-commerce landscape. This leap forward development is inseparable from the all-round strategic cooperation between Tianmen Municipal People's Government and China Textile Federation Circulation Branch.

　　 As a national level industrial resource hub, the circulation branch of China Textile Confederation has been deeply involved in the strategic layout of the development of Tianmen Garment E-commerce in the initial stage of the industry with the dual wheel drive of "strategic think tank+resource engine". The "Tianmen Garment E-commerce Industrial Base Development Plan (2023-2026)" jointly prepared by the two sides clearly defines the trinity development path of "e-commerce cluster area+intelligent manufacturing demonstration area+online and offline integration area". The "Prosperity of China's Garment E-commerce · Tianmen Index" has been released for 15 consecutive months, which is like a "compass for industrial development", ensuring that the industry is always on the fast track of high-quality development. The China (Tianmen) Garment E-commerce Industry Conference held in Tianmen on June 28 every year is an important event in the clothing e-commerce industry.

　　 Today, Tianmen has formed a development pattern of "one core and three towns" with China (Tianmen) Garment E-commerce Mall, Baima Garment E-commerce Base, and Chemical Fiber Textile Industrial Park as the core, and Longteng Garment Town, Yuekou E-commerce Town, and Jiuzhen cross-border E-commerce Town as the support. The industrial agglomeration effect is also expanding. The industrial strength of "inheritance" has promoted the transformation of Tianmen from a traditional clothing processing base to an e-commerce industry new town of "integration of production, supply and marketing". In 2025, Tianmen City will continue to carry out all-round cooperation with China Textile Federation Circulation Branch, and make efforts in the integration and innovation of artificial intelligence and e-commerce industry, guide artificial intelligence scientific innovation enterprises into Tianmen, and further explore the new track of e-commerce industry development.

　　 The story of Tianmen is a vivid practice of digital economy empowering traditional industries. Just like Lu Yu, the tea sage, the young man left his hometown to seek tea ceremony. His exploration spirit of "unity of knowledge and practice" is exactly the same line with the temperament of contemporary Tianmen garment people who "dare to go global". There is no coastal location advantage here, but "policy foresight+market sensitivity+industrial chain resilience" is used to transform labor costs into digital competitiveness. From "sewing machine" to "keyboard", Tianmen proved that the code of county economic transformation was hidden in the courage to break the path dependence and written in the answer sheet "Let ordinary people catch the wind of the times".

(Source: China Textile Federation Circulation Branch)