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Facing The Tariff War, Response | From "Cost Sensitivity" To "Value Immunity", Every Crisis Is An Opportunity For Industrial Upgrading

2025/4/27 16:31:00 9

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　　 In 2025, the tariff of American goods to China will continue to rise, even soaring to 245%. This "Sword of Damocles" will also stir the accelerated restructuring of the global textile industry chain. China's textile industry did not wait for many tests, but continued to explore and practice. In this storm, it forged a breakthrough trio of "technological innovation breakthrough barriers, rules game reconstruction ecology, and value promotion leading the future", contributing to the transformation from passive pressure to active breakthrough.

　　 technological innovation:

　　 Forging the core competitiveness of "tariff immunity"

　　 Tariff barriers have been built and breakthroughs have been made through technological innovation. China's textile industry has built an unshakable technological moat with three breakthroughs of intelligence, material revolution and equipment independence.

　　 With intelligent reconstruction of the efficiency boundary, Shenzhou International's smart factory is a model: the industrial Internet enables the supply chain to achieve "nerve center" level coordination, and the order response speed has soared to "10 days of fast delivery". The 5G+digital twin technology is like a precision gear, which locks the error of the whole process from fabric purchase to garment offline at the hour level. Even though the tariff cost is superimposed, it dilutes its cost disadvantage by virtue of "lightning speed" and gains new orders from international brands against the trend.

　　 When production efficiency becomes the first "immune card", material innovation is the second trump card. For example, the fungus fiber of Xinxiang Chemical Fiber is very innovative: the fiber has outstanding environmental protection characteristics of natural antibacterial and natural degradation, and has passed a number of international management system certification, and the green property has attracted the attention of the industry. These innovative products have eclipsed price sensitivity in the face of irreplaceability.

　　 If material innovation makes products "irreplaceable", then equipment autonomy is the "lifeline" of the industrial chain. At present, the localization rate of China's textile machinery exceeds 75%, and the localization rate of key basic parts of high-end equipment exceeds 50%. Chinese textile machinery enterprises have indeed made remarkable progress in import substitution. Jiangsu Yingyou has made remarkable achievements in carbon fiber production equipment. The carbon fiber production equipment developed by Jiangsu Yingyou has passed the review at the scientific and technological achievements appraisal meeting organized by the China Textile Machinery Association, reaching the international advanced level, and has been running stably on the Zhongfu Shenying production line, improving control accuracy and reliability, and reducing energy consumption and cost.

　　 The construction of technological sovereignty has made China a "powerful engine" of the international supply chain. The establishment of the technological moat has won China's textile industry more say in the rule game.

　　 Rule game:

　　 Passive acceptance of role transitions to active definition

　　 In the jungle of tariff and non-tariff barriers, China's textile industry is transforming from a "follower" of rules to a "designer" of system reconstruction, and building new competition rules through regional rule innovation, digital customs clearance, and green standard output.

　　 As a "China CEEC Economic and Trade Cooperation Demonstration Zone", Ningbo took the lead in opening up the "green channel for CEE commodity import", and 17 institutional innovations such as catalysts made the import volume soar to a historical peak of 56.13 billion yuan in 2024. The "white list of overseas warehouses" system has reduced the logistics cost of large commodities by 30%, and set up a "viaduct" for cost optimization for enterprises.

　　 The innovation of regional rules has laid a practical foundation for the breakthrough of digital customs clearance. Shenzhen's "single window" blockchain customs clearance system is like an intelligent steward, which not only greatly reduces the customs clearance time, but also tracks the global tariff dynamics in real time.

　　 When digital means reshape trade efficiency, green standards become the key weapon to break through new barriers. The launch of Jiangsu carbon footprint public service platform is like providing enterprises with an "international passport": integrating the carbon accounting model of the authoritative database to help enterprises obtain internationally recognized carbon footprint certificates. The carbon emission of cashmere sweaters of Ordos Group decreased by 11.43% in the whole life cycle, which is a vivid footnote of green transformation. When China plans to build 101 carbon footprint accounting rules by 2027, a change in the role of "follower" to "maker" is taking place.

　　 Behind the rule game is the inevitable choice for China's textile industry to transform from "manufacturing" to "intelligent manufacturing+value".

　　 Value reconstruction:

　　 Ecological upgrading from "OEM logic" to "technology+brand+culture" ?

　　 Tariff pressure forced China's textile industry to jump out of the traditional path of "low-cost OEM" and reconstruct the value system in the high-end market breakthrough, domestic market activation and flexible supply chain layout. By virtue of intelligent high-end production lines and brand influence, Concertini Group has become the core cashmere yarn supplier of luxury brands such as Hermes. Its blended products have achieved significant premium due to technical advantages, and the tariff cost is controlled at a low level under the support of high added value.

　　 Now, with the dual engine of "cultural gene" and "technological innovation", China's textile industry is opening up a value breakthrough in the international high-end market. A silk enterprise in Zhejiang is a typical representative of this transformation. By integrating intangible cultural heritage techniques such as Song brocade into modern design, it shows the charm of oriental aesthetics on international stages such as Milan Fashion Week, injects cultural premium into "Made in China", effectively hedges tariff barriers, and realizes the upgrading from product output to value output.

　　 This "technology+culture+brand" mode has upgraded China's textile industry from "OEM label" to "value symbol".

　　 Domestic and foreign trade cooperation:

　　 Build a "double cycle engine" against risks

　　 When the breakthrough in the international high-end market shows the dual wheel drive of "technology+culture", the activation of the domestic market becomes the "stabilizer" against risks. The Ministry of Commerce organized the "China Travel for Foreign Trade Quality Products" as a timely rain, and all business associations also actively participated. Xia Lingmin, Secretary General of the China Textile Industry Federation, attended the opening ceremony, and jointly issued the "China Travel for Foreign Trade Quality Products Industry Association Proposal" with all business associations, putting forward five proposals: build a platform and open channels; Create brand and promote docking; Cultivate high-quality products and benefit people's livelihood; Excellent service and strong support; Promote connectivity and seek win-win results. In the next step, the China Textile Industry Federation will also cooperate with relevant professional associations to actively assist in the development of the China Tour of Foreign Trade Products.

　　 Nanjing actively responded to the activity of the trip of foreign trade products to China, and held the first activity of Jiangsu Station. The 8000 square meter exhibition area gathered 280 booths. The bag toys of Soho Textile were sold out for many times due to the "extreme cost performance", reflecting the "hunger" of domestic consumption for high-quality foreign trade products.

　　 Key supermarkets and e-commerce platforms have also opened up a green channel of "foreign trade high-quality products", built online and offline linkage platforms, and provided strong support for foreign trade enterprises to expand domestic sales and stabilize production. Taobao Tmall recently launched the special project of "Foreign Trade Selection", and JD Group recently officially launched the special support plan of 200 billion export to domestic sales, to help foreign trade enterprises accelerate their expansion of the domestic market. Ali, Diaoyin E-commerce, Fasthand, Vipshop, 91 Home Textiles and other more than 10 home appliance business platforms also said that they launched eight measures to deliver high-quality foreign trade products to thousands of households at e-commerce speed. Many retailers such as Yonghui Supermarket and China Resources Wanjia will open a "domestic sales" direct train for foreign trade enterprises, so that foreign trade products can be put on the shelves at the fastest speed to meet consumers.

　　 Under the overall pressure of the industry, it is particularly critical for enterprises to expand their domestic sales path. In an interview with Textile and Apparel Weekly, the relevant person in charge of Huafang Group said that at present, Huafang's orders in the United States have been suspended in many parts, and it is making efforts to break the situation from multiple dimensions. In terms of channel expansion, Huafang has accelerated cooperation with e-commerce platforms such as Jingdong and Diaoyin to make up for the export gap with the increase of domestic market; In terms of product strategy, enterprises speed up the research and development of high-value differentiated products, and at the same time customize adaptive products for the needs of different regions to withstand the impact with technical barriers and market accuracy; In terms of service upgrading, Huafang optimized quality control, delivery guarantee, after-sales response and other services throughout the chain, enhanced customer stickiness, and consolidated its position in the domestic market with the competitiveness of "high quality and stable price".

　　 The textile industry is building a resilient development pattern of "integration of domestic and foreign trade" through the collaborative model of "exhibition building, e-commerce drainage, and enterprise innovation". This path not only provides an effective solution for enterprises to cope with external shocks, but also indicates a new growth space for China's textile industry in the process of domestic consumption upgrading and global industrial chain restructuring.

　　 Future picture:

　　 Define the new order of global textile industry

　　 The essence of tariff war is the rule game of the global textile industry at the top of the value chain. The breakdown of China's textile industry has been upgraded from a single "cost response" to a systematic competition of "technology rules value": when our innovative products have the ability of "tariff immunity", when intelligent factories and digital customs clearance reshape the efficiency of the supply chain, when cultural empowerment and brand premium reconstruct the value connotation, China is transforming from a "world factory" to a "definer of industrial rules".

　　 In the future, the global textile industry may present three major trends: technology oriented division of labor, digital driven mode (AI design and 3D printing lead to "one-piece" production), and green and regular competition (carbon tariffs force the construction of "zero carbon factory"). China is expected to achieve a qualitative change from "cost sensitive" to "value immune" if it can continue to make breakthroughs in the application of renewable fiber, intelligent equipment output, cultural brand building and other dimensions.

　　 This industrial reform, which began with tariff shock, will eventually become a historical opportunity for China's textile industry to reshape its global position - not passively adapt to rules, but actively create rules; Not low-end capacity transfer, but high-end value leadership. Just as every crisis is an opportunity for industrial upgrading, China's textile industry will break the situation and anchor its future course in the storm. The path of coordinated development of domestic and foreign trade will become wider and wider, constantly creating new prospects for the development of the industry.