The Inaugural Meeting Of The Campus Fashion Professional Committee Of The China National Garment Association Ended Successfully

April 18-19, by China National Garment Association, Shishi Municipal People's Government host, Quanzhou Textile and Garment Chamber of Commerce support, Campus Clothing Professional Committee of China National Garment Association, Shishi Children's Industry Federation The founding meeting of the Campus Fashion Professional Committee of the China Fashion Association was held in Shishi. The theme of the conference is "Gather together to start a new journey, and work together to find a new chapter". The conference brings together industry experts, school uniforms and representatives of enterprises related to the industry chain. Through theme sharing, visits and exchanges, display and docking, the conference deeply focuses on the high-quality development path of the school uniforms industry, with a view to building consensus on development in the collision of ideas and solving upgrading problems in the industrial transformation, Write a new chapter of the industry in innovative practice.

　　 Chen Dapeng, Vice President of China Textile Industry Federation and President of China National Garment Association, Jiang Hengjie, Consultant of China National Garment Association, Qu Fei, Secretary General of China National Garment Association, Du Yanbing, Full time Vice President, Yu Chenrong, Deputy Director of Consumer Goods Division of Fujian Provincial Department of Industry and Information Technology, Wu Xiaojing, President of Fujian Provincial Education Equipment Industry Association, and Li Danrong, Deputy Director of Quanzhou Municipal Bureau of Industry and Information Technology, Ding Siquan, Vice President of the General Chamber of Commerce of Quanzhou Federation of Industry and Commerce and Executive President of Quanzhou Textile and Garment Chamber of Commerce, Yu Zhiwei, Deputy Secretary of Shishi Municipal Party Committee and Mayor, Guo Langtao, Member of the Standing Committee of Shishi Municipal Party Committee and Executive Vice Mayor, and Zhang Ziya, Deputy Mayor of Shishi , as well as representatives from industry management departments, local associations (chambers of commerce), enterprises from all over the country, and heads of relevant departments in Shishi City, etc., attended the meeting. Meeting by Qu Fei, Secretary General of China Garment Association host.

　　 Cohesion: start a new journey of school uniform industry development

Shishi is a city based on textile and clothing. After more than 30 years of cultivation and development, Shishi has formed a textile and clothing industry cluster with more than 10000 enterprises in the whole industry. Every year, more than 1.1 billion pieces of clothing are sold from Shishi to the world, covering more than 160 countries and regions. Since 2018, Shishi City has been actively working on subdividing the track, forging a "singles champion", gradually building a comprehensive, multi-level, three-dimensional, and deep coverage campus clothing industry system, and emerging a large number of well-known school uniform enterprises such as Jijile, Wanhang, Dadi Campus. Yu Zhiwei, Deputy Secretary of Shishi Municipal Party Committee and Mayor In his speech, he said that the holding of the conference and the landing of the special committee office not only affirmed the development achievements of Shishi campus clothing industry, but also provided a valuable opportunity for Shishi City to further optimize its industrial structure and improve its industrial status. In the future, Shishi City will take this opportunity to give full play to the leading demonstration effect, continuously expand the brand influence, and further enhance the market competitiveness of the whole industrial chain of campus clothing.

As an important part of the clothing industry family, China's campus clothing industry, like the whole industry, is in the critical stage of transformation and upgrading. Chen Dapeng, Vice President of China Textile Industry Federation and President of China Garment Association In his speech, he pointed out that with the acceleration of the process of education modernization and the deepening of the trend of consumption upgrading, the campus clothing is gradually realizing the transformation from unity to individuality, from a single unified dress function to a diversified value integration, but also objectively saw that the development of the school uniform industry is facing many challenges. In this regard, President Chen put forward three suggestions: we should adhere to the innovative leadership, grasp the digital and intelligent development trend, strengthen the original design, technology research and development, and standard leadership, promote the deep integration of new technologies, new materials, new equipment, new processes, and new models with the school uniform industry, and strive to improve the efficiency and quality of school uniform supply; We should deepen cultural empowerment, deeply tap the essence of Chinese excellent traditional culture, combine cultural creativity with modern design, and create a campus clothing system with Chinese characteristics; It is necessary to strengthen multi-party collaboration, strengthen the collaborative innovation of all parties involved in school uniform work, and jointly promote the healthy, sustainable and high-quality development of school uniform industry.

As a response to the voice of the majority of school uniform enterprises, in order to strengthen internal and external exchanges and cooperation in the school uniform industry, serve all parties involved in the field of school uniforms, promote the development of China's campus apparel industry towards beauty and goodness, and better meet the consumption demand of campus apparel, the China Garment Association has decided to establish a campus apparel professional committee. Qu Fei, Secretary General of China Garment Association Read out the founding documents of the Campus Fashion Professional Committee of the China National Garment Association at the conference, Du Yanbing, the full-time vice president of China National Garment Association, served as the chairman, Wang Fang, the general manager of the brand center of Jiangsu Sumeida Eaton Jide Brand Management Co., Ltd., Wu Qinghu, the chairman of Shishi Haotian Clothing Industry Co., Ltd., Wang Yousu, the chairman of Zhejiang Georgeback School Uniform Co., Ltd., Li Gang, the chairman of Zhejiang McAston Brand Management Co., Ltd., and Baiyu Century (Group) Xu Quhuang, Chairman of the Board of Directors of the Company As the Executive Vice Chairman, Yang Yinhan, Project Director of Science and Technology Department of the Association Secretary General, Li Zhenyu, Senior Project Manager of Exhibition Department Deputy Secretary General, 58 enterprises including Shaanxi Lvxia Clothing Co., Ltd Vice chairman unit.

Subsequently, the conference issued the letter of appointment for the members of the organization of the campus clothing professional committee.

According to the application and work needs of Shishi City, the Special Committee set up an office to work together with the Children's Industry Federation of Shishi City. The opening ceremony of the office was held at the meeting.

Experts say: Decoding the trend and future of school uniform industry

In recent years, China's school uniform industry has shown vigorous development vitality. Shen Lei, Professor of Jiangnan University They shared the topic of "Opportunities and challenges for the development of China's school uniform industry". He pointed out that China's school uniform industry should seize the opportunities of consumption upgrading and education reform to enhance the aesthetic feeling and cultural connotation of school uniform design, and meet the needs of students for beauty pursuit and personality expression. At the same time, the industry also needs to pay attention to the concept of sustainable environmental protection, use digital technology to achieve collaborative management of the supply chain, and strengthen brand building, so as to comprehensively reshape the competitiveness of the school uniform brand.

To achieve the same frequency resonance of school uniform aesthetics and educational ecology, all parties need to work together to promote the transformation of school uniform industry towards beauty and goodness. Wang Fang, General Manager of the Brand Center of Jiangsu Sumeida Eaton Jide Brand Management Co., Ltd The theme of "Hear the sound of fabric: how school uniforms become the demand resonator of educational ecology" was shared. He said that school uniform enterprises should coordinate the healthy operation of education ecology through the design and supply services of high-quality school uniforms, while allowing students to participate in school uniform purchase decisions. Eaton Gide transforms the educational value into design expression and attaches it to the school uniform to adapt to different educational situations and campus needs with all categories, all ages and multiple scenes. In addition, Eaton Gide also adheres to the principles of educational fairness and inclusive school uniforms, actively practices educational public welfare, pays attention to rural education, and fully demonstrates corporate social responsibility.

The core of school uniform culture needs to rely on strong design ability and advanced design concepts to convey. Future design needs to find a balance between practicality and cultural self-confidence, and respond to social issues through technology and sustainable practice. Zhou Shaoen, Associate Professor of Beijing Institute of Fashion and Sports Innovation Research Institute Bring the theme of "future trend of campus clothing: integration and innovation of function, color and sustainability under the guidance of cultural concepts", propose the integration design concept and specific case analysis of "trinity" of functional practicality, cultural inheritance and ecological sustainability, and provide new ideas for campus clothing design.

The realization of school uniform design concept is inseparable from scientific and reasonable quality standard system. Wang Caiyun, Director and Senior Engineer of Business Development Department of Fujian Provincial Fiber Inspection Center and National Garment Quality Inspection and Testing Center (Fujian) From a professional perspective, it brought about the sharing of "school uniform standard status and quality control", and deeply analyzed the industry background and policy drive, the status quo of school uniform standard system, future trends and suggestions. She introduced the school uniform standard system in detail, and pointed out that there are still some pain points in quality control, such as color fastness and chemical safety. She believes that large-scale and brand operation is the key path to break through the traditional production mode. The entry of large enterprises with high qualifications and mature operations will effectively promote the standardized development of the industry and promote the construction of a more perfect standard system.

What is a beautiful school uniform? The value attribute of a school uniform can carry the attributes of aesthetic education, etiquette education, environmental protection education and civic responsibility education. For Cre8te, this is a "beautiful school uniform". Xiao Hongtao, Founder of Beijing Xinyi Textile Co., Ltd. and Creative Director of Cre8te Xinyi Campus Brand In "the whole scene construction of Cre8te Plus from 'beautiful school uniforms' to' beautiful campus ecology '", Xinyi is not only a school uniforms company, but also committed to becoming an "aesthetic education" company. Its campus brand Cre8te deeply understands user needs, through aesthetic education courses, research camps, cultural and creative product development, campus informatization and other innovative laboratory plates, It has created a service system covering the whole scene of campus life and built a beautiful ecology of the campus.

At present, AI is giving birth to a new development paradigm. How the school uniform industry realizes the digital intelligent transformation with AI technology has become the focus of the industry. Liang Jian, General Manager of School Uniform Business Department of Shanghai Qinxuan Network Technology Co., Ltd In the sharing of "AI+school uniforms: industrial upgrading from standardized production to smart campus ecology", Qinjia AI design system was introduced, which can effectively reduce communication costs and improve order conversion rate. Aiming at the problem of inventory backlog, Qinjia AI school uniform inventory forecasting model dynamically forecasts demand to generate the optimal production plan by integrating school uniform transaction data, seasonal trend and student growth curve. At the same time, Liang Jian also proposed the concept of intelligent school uniforms, and predicted that intelligent school uniforms would become the core entrance of smart campus.

Gather potential and empower: deepen industry research docking and value co creation

In order to deepen the synergy between all links of the industrial chain and comprehensively show the vitality of the campus clothing industry, the conference venue has also set up a special exhibition space. This exhibition space has created a more intuitive and convenient resource docking channel for the enterprises participating in the conference, so that enterprises can accurately insight into their own development needs in a short time, quickly lock in highly compatible partners, thus promoting the two sides to reach cooperation consensus and create a new situation of mutual benefit and win-win results.

From the strategic height of industry norms and long-term development, the annual work forum of the Campus Garment Professional Committee of the China National Garment Association held at the same time has also attracted much attention. The executive vice chairman, vice chairman and other important members of the School Uniform Professional Committee attended the meeting, and they had in-depth discussions on the transformation and upgrading of the campus clothing industry, technological innovation, standard optimization, brand building, market mechanism and the future work of the special committee.

Break the situation with thought and stand up with action. In addition to the collision of ideas, exchange and discussion, the guests also started a journey of exploration and visited Shishi Yisheng Chemical Fiber Weaving Co., Ltd., Fujian Shishi Hualian Accessories Co., Ltd., and China (Shishi) International Textile and Clothing Expo and National Fashion Textile and Clothing Supply Chain Expo They all said that this visit demonstrated Shishi's hard strength as a textile and clothing industry base, not only letting them have a deep understanding of the advanced technology of school uniform fabric research and development and intelligent production of accessories, but also meeting many potential partners, laying a solid foundation for future business expansion.

The new era gives new missions, and the new journey calls for new achievements. Standing at a new historical starting point, the establishment of the Campus Garment Professional Committee of the China National Garment Association not only marks that China's school uniform industry has entered a new stage of development, but also demonstrates the era responsibility of empowering campus aesthetic education with cultural self-confidence. In the future, the special committee will adhere to the concept of "safety as the foundation, comfort as the foundation, and aesthetic education as the soul", keep pace with the times, give full play to the role of the platform, pool the strength of all sectors of the industry, inject new momentum into the high-quality development of China's campus apparel industry, and create a vivid situation of innovation driven, quality led, and coordinated progress.

(Source: China Garment Association)