China'S "City Of Impulse Clothing" Domestic And Overseas Sales Are Booming, And Technology Enables Industrial Development

"This is our latest research and development of the assault jacket, with its own inflatable bag, which can automatically open four seconds after entering the water, and can support more than 100 kilograms of adults to float on the water." "We embrace the power of innovation, and anti stab, anti-static, anti-bacterial and other technologies are increasingly used in the assault jacket."

From April 17 to April 19, the 2025 China (Sanmen) Summit on the High Quality Development of Stormwear was held in Sanmen County, Taizhou City, Zhejiang Province. Mei Jin, the general manager of Zhejiang Yaotu Clothing Co., Ltd., was busy introducing the latest "black technology" of Stormwear products to buyers.

At the scene, Wang Jingyi, a purchaser from Beijing, said in an interview that fitness for all has ignited China's high-quality leisure sports market, and the three door assault suit industry chain is complete, with considerable technical advantages. He hopes to connect with the source factory and purchase high-quality assault suits.

In 2023, Sanmen County was awarded the title of "China's famous city of assault suit clothing", and "ten assault suits, six made in three doors" was widely known in the industry. At present, the county has more than 300 enterprises of assault suit, creating more than 30000 jobs, producing more than 80 million pieces of assault suit annually, with an annual output value of more than 10 billion yuan (RMB, the same below).

On April 18, the purchaser selected and purchased in a shock coat exhibition hall in Sanmen County. Photographed by Fu Feiyang

Originating from Taizhou embroidery clothing industry, the Sanmen sportswear industry started in the 1990s. It has gone through four stages of industry germination, industry agglomeration, e-commerce development, and industrial upgrading, and has grown from scratch, from weak to strong. In recent years, with the continuous growth of the global outdoor consumer market, the Sanmen sportswear industry has also formed a development trend of booming sales at home and abroad.

"In the past, the Sanmen trench coat was mainly sold domestically. In recent years, people have paid more and more attention to the needs of overseas consumers and started to layout the global market." Zheng Yuansen, partner of Sanmen Senbo Outdoor Products Co., Ltd., said that in 2024, he took the trench coat to Munich, Germany, Dubai and other places to participate in the exhibition, and overseas customers were full of praise for the innovation of the products. The enterprise also received orders of more than 10 million yuan.

Long Ze, sales manager of Zhejiang Lantu Outdoor Products Co., Ltd., said, "Through cooperation with foreign trade companies, our products are sold to Canada, Russia and many countries and regions in Europe. With high-tech, cost-effective and fashionable design, the three door assault suit has won recognition in the international market."

As said, in order to compete in the global market, Sanmen is constantly conquering the core technology of assault suit through the four-dimensional collaboration of digital intelligence, platform, resources and services. Temperature regulating and heat storage jacket, graphene jacket, research and application of temperature sensitive color change, research and development of new fabric membrane materials... In the local area, enterprises are also constantly expanding and innovating.

"From the research and development of waterproof and breathable fabrics to the breakthrough of lightweight technology, and then to the improvement of intelligent manufacturing level and the integration of intelligent wearing technology, the three shock clothing industry needs to increase research and development investment, and build an integrated platform of production, learning and research with universities, research institutes, etc." Yan Yan, vice president of the China Textile Industry Federation, suggested.

Yan Yan said that the global fashion industry is accelerating its transformation to green and low-carbon. The companies of sportswear should take the lead in applying green energy, green materials and green technology to build a low-carbon, transparent and sustainable supply chain. (Author: Fu Feiyang)

(Source: China News Network)