High Quality Goose Down Down Garment Industry Made In Longjiang

"Erbin Bosideng" is not only the joint name of the city and the brand, but also integrates Harbin's ice and snow culture.

The down jacket of the "clothes for people" series appeared at China International Fashion Week.

The winter of 2024 will come as scheduled. Who can remember the proposal of many netizens for "Beijing down jacket" when the "Erbin" fire broke out last year?

Last year's netizens' heated discussion made Heilongjiang people "persuaded" to take action immediately after the beginning of spring this year. In the past year, 12 brand names such as "NORTHEAST" have been applied for registration. Up to now, under the guidance of the Trademark Office of the State Intellectual Property Office, the Heilongjiang Provincial Light Industry Research Institute, a public institution directly under the Heilongjiang Provincial Department of Industry and Information Technology, has successfully registered seven trademarks, including "Northeast time" and "Northern Snow Land". Raising goose, stewing goose, and wearing "goose", the goose industry chain of Longjiang continues to extend.

The non-stop construction, design and production are only for a down jacket from Erbin to warm your winter.

　　 From "Erbin" to "Beijing" Dream

In February, the down jacket of Longjiang Real Estate, Tangyuan Goose Commander, appeared in Haxi Wanda Plaza. In March, the down jacket series of the local brand of Longjiang, "clothing for people", made a stunning appearance at China International Fashion Week, and shouted the slogan "wear Longjiang down jacket, go to the ice and snow world", which resounded throughout the stage of the Fashion Week. At that moment, Longjiang down jacket not only went to the whole country, but also to the world.

The dream of "Beijing" down jacket is not only the establishment of a brand, but also the beginning of an industrial revolution.

Huang Xiaolan has been engaged in the clothing industry in Shandong before. After seeing the hot discussion among netizens, she came to Heilongjiang to investigate the market at the first time with years of experience and keen judgment. It took only a week to decide to settle down in Binxian County and register and establish Harbin Beijing Clothing Co., Ltd.

In Huang Xiaolan's opinion, the cold and long winter in Heilongjiang provides unique conditions for the down garment industry. She said, "We will launch nostalgic series of military coat style, ethnic style series of big flower coat style, high-end down jacket series of 42 ° north latitude, and down jacket series of 'Little Potato' to meet the needs of different consumers. Our goal is to let more people know about the down jacket brands in Heilongjiang, and let the whole country wear high-quality down jackets made in Longjiang."

　　 Start with dreams and work hard

From the roar of machine piling at the beginning of the year to the clatter of clothing machine operation, this year is the first year of down clothing industry in Heilongjiang Province.

The Down Town, located in Hedong Industrial New Area of Qiqihar, is a garment manufacturing industrial real estate project focused on building in Heilongjiang Province. On October 18, Qiqihar Yutai Garment Industry and Trade Co., Ltd. started to produce the "Qie Goose" brand local down jacket with the equipment in plant 5. The completion and formal production of the down town not only fills the gap in the down garment production in Heilongjiang Province, but also marks a new step for the down garment industry in Heilongjiang Province.

Such a down garment enterprise that actively builds factories and creates its own brand is not unique in Heilongjiang.

Heilongjiang Yujin Garment Co., Ltd., established in May this year, is a garment company integrating design, processing and sales. At present, it has two production lines for down jackets, and can process more than 50000 pieces of down jackets annually.

In the down jacket production workshop of Heilongjiang Eging Garment Co., Ltd., the sound of sewing machine operation rises one after another, and the workers cut, sew, and install zippers. "Since April, we have completed the order of 50000 pieces of down jackets. Now there are more than 60 employees working in two shifts. We plan to prepare 30000 to 50000 pieces of down jackets for the market based on the original order," said Gao Xinming, manager of the sales department.

Heilongjiang Sante Textile and Garment Industry (Group) Co., Ltd., located in Hailun, accelerated the layout of down jacket industry. Li Cunping, chairman of the board of directors, said that the company has completed the transformation of the idle plant, is currently installing equipment, and will officially produce down jackets after the Spring Festival next year. After being put into production, part of the production line will be OEM for well-known domestic down jacket brands, and the other part of the production line will be used to produce the original independent brand "three special" down jacket.

On August 20, the Bosiden brand landed in Harbin, which took 68 days of production preparation. On October 28, the first "Erbin Bosiden" brand down jacket in the Bosiden (Harbin) industrial base was "warm" and updated. "Since the listing of co branded products, the market has received a warm response, and the sales volume has increased by 22% year on year," said Yu Yuanzhuo, manager of the Bosideng store in Lesong Plaza.

"Erbin Bosiden" is not only the joint name of the city and the brand, but also shows the "warmth gene" of Bosiden brand and the ice and snow culture of Harbin. According to the introduction of Bosiden's product director, in terms of product pattern design, Bosiden combines the classic "ice crack pattern" with the urban road network map of Harbin to form a unique pattern of this series. In terms of product logo design, Songhua River elements, Heilongjiang topographic map, etc. are integrated with Bosideng's classic product logo to create a unique logo system.

In 2024, the down garment industry in Longjiang will develop in full swing.

　　 "Big Goal" in "Small Down"

Attract well-known down jacket enterprises to settle down, and the growth of local down jacket brands, in the final analysis, lies in the core of down jacket industry - high-quality goose resources.

Heilongjiang is an important goose breeding base in China. In the 1980s and 1990s, Heilongjiang Province began large-scale breeding. In recent years, the breeding amount of geese in the province has ranked top in the country. In 2023, there will be nearly 40 million geese in the province.

In 2023, Harbin Ice and Snow Tour will be popular, and goose stewed in iron pot will become a must to eat food in Harbin, which will drive the sales of commodity geese, and the market price will rise to 20 yuan/kg. A goose feather weighs about 10 jin and can sell for about 200 yuan.

Goose is full of treasures, not only goose meat, but also goose head, goose paw, goose intestines, goose treasure, goose feather and other special downstream enterprises have reserved. Goose paw, goose intestines, goose wings are the food that some southern enterprises are eager to order. Even goose feather is in short supply, attracting down jacket manufacturers in the south to collect it.

In 2022, the provincial government issued the Action Plan for the Revitalization of the Goose Industry in Heilongjiang Province (2022-2025), which clearly proposed to promote the upgrading and value appreciation of the goose industry in Heilongjiang Province, continuously strengthen the local processing and transformation capacity of goose feather in the province, strive to extend to downstream industries such as down clothing and bedding, and complement the weakness of goose feather processing industry.

Where there is demand, there is market; Where there is market, there is investment. After the brand registration, the dream of "Beijing" down jacket is becoming reality step by step.

(Source: Heilongjiang Daily)