Quality Standard: The Group Standard Of Toilet Wipes Was Officially Released

In order to promote the standardization and high-quality development of the toilet wipes industry, the "Toilet Wipes" standard conference was held in Shanghai New International Expo Center on September 21. The conference was hosted by China Industrial Textile Industry Association and undertaken by Henan Yixiang Health Technology Co., Ltd.

Vice President of China Textile Industry Federation Li Lingshen President of China Industrial Textile Industry Association Li Guimei Chairman of Henan Yixiang Health Technology Co., Ltd. and founder of Deyou brand Yang Ziqiang Secretary of the Party Committee and President of Guangzhou Textile Institute of Guangzhou Inspection, Testing and Certification Group Co., Ltd Feng Wen , Professor of Donghua University Jin Xiangyu Deputy General Manager of General Technology High tech Materials Group Co., Ltd. and Chairman of China Textile Green Fiber Yu Hanjiang Chief Engineer of China Industrial Textile Industry Association Li Yuhao Vice President of Guangzhou Textile Institute of Guangzhou Inspection, Testing and Certification Group Co., Ltd Wang Xiangqin , Deyou Brand R&D Director Ganyi , Product Director of Deyou Brand Single poplar , Alibaba Paper Industry Operation Expert Zhou Tong , representatives of relevant enterprises and news media attended the meeting. The meeting was held by the head of the International Exchange Department of the Association Yang Yaolin host.

As a new sanitary product, toilet wipes have been widely recognized by consumers for their convenience, practicality and comfort, and become an indispensable daily product in modern life. The quality and safety of toilet wipes are directly related to the health and well-being of consumers. While the demand is growing and the market scale is expanding, the market has also seen uneven product quality, lack of standards or lagging behind. These have not only brought troubles to consumers' choice, but also affected their use experience, and even hindered the healthy development of the industry.

President of China Industrial Textile Industry Association Li Guimei In his speech, he said that the release of the standard "Toilet Wipes" marked a new stage in the development of the toilet wipes industry. It will encourage enterprises to increase R&D investment and improve product quality; Will guide the industry towards standardization and branding; It will fully protect the rights and interests of consumers, improve consumption experience, and improve consumers' confidence and satisfaction with products. The release of standards is just the beginning, and the key lies in the implementation and implementation of standards. We are looking forward to the joint efforts of our colleagues in the industry, the constant pursuit of excellence, and the ingenuity in creating each piece of toilet wipes, so that they can truly become the necessary supplies to protect health and "clean" life; It is believed that consumers will enjoy a healthier, safer, more convenient, comfortable and environmentally friendly life experience because of this standard; It is believed that the standard of "Toilet Wipes" will be effectively implemented and promoted, and will promote the further development of washable and degradable nonwoven materials.

Deputy Director of Science and Technology Development Department of China Industrial Textile Industry Association Huang Jingying The background, main contents and high-quality development suggestions of the standard "Toilet Wipes" were explained in detail. He said that the establishment of a scientific and unified standard for toilet wipes can lead enterprises to follow high standards for production and publicity; Help consumers quickly identify advantages and disadvantages, and create a market atmosphere of high quality and good price; It is of great significance to build a brand and improve the development quality of toilet wipes industry. The standard clearly stipulates the raw materials, classification and identification, technical requirements, quality indicators, test methods, inspection rules, identification and packaging, transportation and storage of toilet wipes, providing clear technical guidance and production basis for manufacturers.

This standard classifies toilet wipes according to their washability. Among them, washable toilet wipes can be marked with words or illustrations in the sales package to indicate their washability. Non washable toilet wipes shall be clearly marked with words or patterns in the sales package as "Do not throw them into the toilet", and shall not be marked with "wet toilet paper".

The standard release ceremony of "Toilet Wipes" was held at the meeting. Participants witnessed this historic moment together.

Tmall Paper Industry Operation Expert Zhou Tong Shared the "consumption trend of wet toilet paper". She said that according to the Tmall Wet Toilet Paper Report 2024, in recent years, the per capita consumption trend of household paper in China has increased year by year. The online whole platform business of paper products/wet wipes has kept growing. The scale of Tao.com has taken the first place, and the growth rate of the cutting-edge brands has been obvious. "Male", "young" and "silver hair" users contributed at a high growth rate, and young female white-collar workers were the main consumers of wet toilet paper. Women pay more attention to personal care needs, which is also the direction of upgrading wet toilet paper in the future. The wet toilet paper scene has expanded from a single post toilet cleaning to a diversified cleaning scene, such as menstrual period, portable, pregnancy, hemorrhoids, etc. The ingredients of wet toilet paper have advanced from basic cleaning needs to skin care. In addition, taking Deyou brand as an example, the paper introduces its Taoshi advanced road.

Deeyeo Deyou Brand Product Director Single poplar We shared the report of "Continuous Product Innovation, Driving the Sustainable Development of Wet Toilet Paper Category". He said that with the continuous growth of the consumer category of wet toilet paper, the trend of quality paper is gradually emerging. In terms of product selection, consumers are more concerned about the safety and quality of wet toilet paper itself. Quality attributes, such as materials and ingredients, are the most critical considerations for consumers when they choose. Products with strong cleaning power and good sterilization effect are more likely to attract consumers to buy again. The biggest pain points for consumers to purchase and use wet toilet paper are that they cannot directly flush the toilet, easy to smoke, easy to break, easy to penetrate, and easy to evaporate. Through eight innovations in research and development, standards, technology, formula, scene, specification, packaging and process, Deyou has driven the sustainable development of the wet toilet paper category, and achieved high sales and consumer recognition with high quality and security.

The release and implementation of the standard of Wet Wipes for Toilet can not only provide clear production guidelines for manufacturers, scientific supervision basis for regulatory authorities, guidance for consumers to choose high-quality products, but also provide strong support for the healthy development of the industry. Under the guidance of the new standards, the toilet wipes industry in China will continue to innovate and make progress, and contribute more to meet the people's needs for a better life.

September 3-5, 2025

The 18th China International Industrial Textiles

Nonwovens Exhibition

Shanghai New International Expo Center

See you later

(Source: China Industrial Textile Industry Association)