Zhejiang Towns Build Cheongsam City, New Chinese Style, "Light Up" The Road To Common Prosperity

"Now we need to pick up the goods from home, and then come back to pack and send them to the logistics department. After the Qipao City is opened, I can operate the whole process in a one-stop way, and the efficiency will be significantly improved." Recently, Yin Yuying, the anchor of Qipao e-commerce, said in an interview in Yongquan Town, Linhai City, Taizhou, Zhejiang Province. At the end of 2022, she returned to her hometown Yongquan Town from Suzhou, Jiangsu Province, and relied on this national source market of cheongsam to sell cheongsam online.

Yin Yuying sells cheongsam live. Pictures provided by the Publicity Department of Linhai Municipal Party Committee

At present, the construction of "Jiamenkou" Linhai Qipao City is in full swing, and the completion acceptance of the project is expected to be completed in October this year. Yin Yuying also began to plan for the future: "One person's power is limited after all, and I hope Qipao City can provide corresponding resources in operation..."

Why does a small town build a cheongsam city? First of all, it lies in the background - Yongquan Town has been popular in embroidery since the Qing Dynasty. Since the founding of New China, it has always been a key township in Taizhou for embroidery clothing processing. In the 1980s, there were more than 10 local embroidery factories, large and small, and the embroidery industry became one of the main industries.

Since 2012, more and more business entities have taken the new Chinese style cheongsam as the main production direction, while Linhai has a long history of mulberry planting and a perfect clothing industry chain, which further promotes the development of embroidered cheongsam industry.

According to the survey of Yongquan Town, the town has more than 80 cheongsam franchised enterprises and more than 900 local family workshop style clothing shops. Its sales channels cover Suzhou, Nanjing, Shanghai and other places, with an annual output value of more than 1.5 billion yuan and an employment population of more than 15000 people. It has become the main force in the national cheongsam wholesale market.

In Lingquan Street, Yongquan Town, the new and fashionable buildings are eye-catching. This is the future Linhai Qipao City. "Our building facade simulates the arc of cheongsam lapel lines, forming a good 'dialogue' with the architectural theme of cheongsam city," said the relevant person in charge of Yongquan Town.

The construction of Qipao City is itself an innovation.

The plot where Linhai Qipao City is located used to be the area rented out by the local grain station. The carton factory, printing factory, plastic processing factory and other combustible production enterprises are concentrated, and the problem of "low, small and scattered" is obvious. Since 2015, Yongquan cheongsam industry has entered a period of rapid development. In terms of technology accumulation, talent advantages, e-commerce logistics and other aspects, the local area has the qualifications to develop a professional market, and a high-energy professional market is about to emerge.

In this context, in 2021, Yongquan Town will collect and store 28 mu of grain station land, plan Qipao City, and define the construction goal of "building a professional market of 5 billion yuan".

In May this year, under the promotion of Yongquan Town, Linhai Qipao Association was officially established. Feng Yanjun, the president of the association, was the first Yongquan businessman to sell cheongsam in Suzhou, and he also led a large number of Yongquan people to start businesses in Suzhou. Now, these makers are gathering strength to return home, boosting the healthy development of the cheongsam industry in their hometown, and they also have higher expectations and requirements for the construction of the cheongsam city.

Huang Jie, member of the Party Committee and chief engineer of Linhai Chengfa Group, said that Linhai Qipao City currently plans to have shops, production and processing, supporting warehousing, etc. to build a professional market for cheongsam; It is planned to introduce e-commerce live broadcast to help Qipao open its "cloud" market; Introduce cheongsam design institutions to provide style design services through school enterprise cooperation. In addition, hotel, catering, banking and other project supporting formats are also being followed up to enhance the talent attraction and industrial cohesion of Qipao City.

Effect picture of Linhai Qipao City. Pictures provided by the Publicity Department of Linhai Municipal Party Committee

"Every family of Yongquan cheongsam is processing, just like the pearls scattered everywhere, and gathered through the cheongsam city, whether it is' stores+processing+sampling 'or' high-end+customization ', it can find corresponding businesses in the market, forming a healthy competition." said the relevant person in charge of Yongquan Town.

Next, Linhai will also play two sets of "combination boxing" to strengthen the cheongsam industry. On the one hand, the local government will take advantage of the tourist characteristics of Taizhou City, a national 5A scenic spot, to hold various cheongsam shows, design exhibitions, artisan competitions and other activities; Open a special tourism line to link traffic resources and attract tourists to visit, experience and purchase in Qipao City.

"On the other hand, we also want to combine the 'charm and sweetness' of cheongsam with the' tip of the tongue sweetness' of tangerine, link the tangerine festival, transform tourist flow into consumption flow, promote the coordinated development of Yongquan cheongsam and Yongquan tangerine industries, and spare no effort to create a growth pole for enriching the people," said Ma Tao, the party secretary of Yongquan Town.

(Source: China News Network)