Where Did Changshu'S Garment Industry Start And Come Here To Find The Answer
"Come and go often, come and go often"
Changshu, Jiangsu, has been a land of plenty since ancient times, with a developed weaving industry
Today, almost every two down jackets in China
One is from Changshu
Here is the largest clothing market in East China
The garment industry has reached "double trillion" online and offline
CCTV News Enters Changshu
Look at the clothing industry here
How to achieve "amazing clothing" from "street market"
01
Changshu gets its name from its rich soil and less floods and droughts
Cotton has been abundant here since ancient times
Backed by Shanghai and Suzhou
Unique geographical location
Changshu's garment industry started from the street market
Many enterprises set up factories and produce here
Formed the development mode of front store and back factory
With the industrial transformation and upgrading
Changshu uses digital technology
Breaking the traditional clothing industry chain
Develop into a pattern of online and offline integration
The clothing style is complete, novel and cost-effective
Changshu has not only attracted many customers from surrounding cities
It also opened a market relying on e-commerce live broadcast
Launched many popular products
An anchor of an e-commerce live broadcast room said
"Try on clothes seven or eight hundred times a day
A thousand times at most "
Behind an explosive
Need quick follow-up of production capacity
How can small enterprises solve the capital problem in the start-up period?
Qian Yilin, Deputy Director of Changshu Bureau of Commerce, said
"We have developed explosive product loans, live broadcast loans, etc. for businesses
To mitigate inventory, raw materials and financial costs "
02
Such a flexible production and marketing model
Can't do without a complete and intelligent modern logistics system
Logistics here
Not only shorten return, refund and inventory time
You can even guess your caution
Introduction of a person in charge of a logistics enterprise
"Logistics is the real flow of goods
Can judge which regions have preferences for which commodities "
Rely on modern logistics
If intercepted or returned after delivery
It can be quickly put on the shelves for resale
Traditional warehouse operation may take 15 days
Here, the cycle is shortened to 6 days
Flexible supply chain also develops for e-commerce industry
Offers new possibilities
Hundreds or even thousands of styles can be launched in one day
Pre selling through live broadcast e-commerce
If a new model is developed, just get the sample clothes
You can sell
03
In Changshu, keeping up with the trend is not the goal of designers
Fabric development and style innovation
Is the "top priority" of designers
A large number of creative young designers
Explore and dig out your own "national tide"
Let Changshu finish
From Made in China to Created in China
Designer Zhou Yuyu
"In the past, we mainly received foreign trade orders
Just follow the process sheet and size requirements
Now it's a chance to be your own brand
We hope to let the world see that China has a great brand "
Changshu's garment industry in the future
Will continue to use its own advantages to develop and innovate
Using high-tech means at the same time
Exploit more potential in garment design, production and sales
Expect together
Changshu "weaves" a bright future!
(Source: CCTV News)
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