From "Rongcheng Clothing" To "Xiong'An Clothing"

There is a Rosa Avenue in Rongcheng County, Xiong'an New Area. What is the origin of street names? We should also start with the local clothing enterprise Rosa Clothing in Rongcheng County.

On December 15, 2023, the reporter came to the Rosa clothing store located in Jintai East Road, Rongcheng County, and the words "Serve the builders of the new area well" on the plaque at the door of the store were very conspicuous.

"President Li, 50 sets of winter clothes have to be delivered tomorrow. Is that OK?"

"I'll think of a way. I'll contact the warehouse first. If the goods are not enough, I'll work overtime tonight."

In the store, Li Yingchun, one of the founders of Rosa Apparel, was always busy after seeing off a local purchaser and welcoming customers from Shanxi.

"We used to be 'Rongcheng Clothing', but now we are 'Xiong'an Clothing'!" After finishing the work at hand, Li Yingchun proudly talked about a series of changes brought to the enterprise by the establishment of Xiong'an New Area. She said that the establishment of Xiong'an New Area has brought unprecedented opportunities for the development of Rongcheng garment industry.

Li Yingchun's affinity with the clothing industry began in the 1990s. She loved cutting clothes when she was young. In 1995, she and her husband Wang Zhanqing opened a small clothing factory and clothing store in Rongcheng County.

What products can open the market? Li Yingchun was keenly aware that there were many businesses making finished tops in Rongcheng clothing market at that time, but few of them made finished pants. "At that time, people were more accustomed to buying a piece of cloth in a cloth shop and finding a tailor to make pants." Li Yingchun thought that it would be OK to make finished pants.

In order to let customers see the quality of pants made at home, Li Yingchun hung out samples of pants at the store door. "You can't hang the pants in the right direction. You have to take out the legs of the pants and hang them in the opposite direction, so that customers can see at a glance how the pants are wired and how the hemming quality is."

With excellent product quality, the clothing processing factory of Li Yingchun and his wife was flourishing, and the products were quickly recognized by the market. In 1996, they registered their own brand "Rosa Clothing".

Naming a street after a clothing enterprise is enough to prove the profound influence of the clothing industry on a city. As early as the end of the 1970s, Rongcheng garment industry has started, and after years of development, it has created a golden signboard of "Northern Fashion City". Banzheng Street, Jinhai Street, Rosa Street, Yonggui Street, Haodan Road... many main roads in Rongcheng County are named after local clothing enterprises.

After the establishment of Xiong'an New Area, Li Yingchun realized that it is necessary to seize the opportunity of Xiong'an New Area construction to transform and upgrade, improve quality and keep pace with the development of the New Area. High end customization, brand upgrading and intelligent manufacturing - Rosa Garments has a new goal.

In recent years, great changes have taken place in the design concept, fabric selection, and service mode of Rosa Garments. For example, in the past, few enterprises designed uniforms separately for enterprises, but now many enterprises in Xiong'an New Area have high requirements for clothing styles and fabrics. They specially design tooling styles according to the different needs of different enterprises to meet the diversified customization needs of customers.

Li Yingchun was gratified that his son, who had been engaged in fashion design in Beijing for a long time, also returned to Xiong'an and brought his team to inject youth into Rosa Apparel. The store introduced electronic fitting mirrors to enhance the user's intelligent experience; Strengthen product design and R&D capability, actively expand product online sales channels... My son brought many innovative ideas and attempts, opening a new door for enterprise development.

"Xiong'an New Area is a highland of reform and innovation, and now it is time for young people to let go." Li Yingchun, who accompanied Rosa Costume along the way, said that there is still a long way to go from "Rongcheng Costume" to "Xiong'an Costume". (Reporter Cao Zheng)

(Source: Hebei Daily)