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618 Clothing Sales Growth Is The Process Of Consumer Confidence Recovery

2023/6/30 20:20:00 0

　　 The textile market is closely related to the climate. At present, with the rising temperature, the textile market is gradually entering the off-season. However, although the order volume has declined, the overall market atmosphere has not been affected.

　　 618 Shopping Festival Clothing

　　 Sales growth

　　 In this year's 618 Shopping Festival, the final transaction data of clothing sales attracted the attention of textile industry practitioners.

　　 Judging from the sales of downstream weaving fabric market this year, sports outdoor products have become one of the most popular categories. On an e-commerce platform, the sales of tents, cushions, tables and chairs increased by 35% year on year, and the sales of outdoor backpacks doubled.

　　 On the other platform, the sales of sunscreen clothes increased by 96% year on year, hiking, mountaineering and cross-country shoes increased by 54%, and the sales of assault suits increased by 264%.

　　 The growth in sales of outdoor sports products reflects consumers' pursuit of health, leisure and exploration. At the same time, the consumer confidence of the terminal clothing industry is also recovering.

　　 Consumer confidence is recovering ?

From the performance of the 618 Shopping Festival, we can see that the demand of the terminal clothing industry is still strong. The recovery of consumer confidence is not only reflected in the outdoor sports category, but also in other clothing fields.

　　 Some fashion brands and designer brands have recently launched summer collections that have received good market response. Fresh and lightweight fabrics and styles have attracted the attention of consumers, and the sales of many brands are on the rise.

　　 With the recovery of the economy, people began to rekindle their desire for fashion and high-quality life, bringing new opportunities to the textile industry.

　　 Textile market vane busy

　　 As the wind vane of the textile industry, printing and dyeing plants have an important position. It is the last shipment gateway of the entire industry chain, which can directly reflect the current textile market.

　　 Recently, the workshop of a printing and dyeing factory in Shengze presented a busy and orderly scene, with large and small bobbins filled with finished fabrics. This scene not only reflects the busy printing and dyeing plants, but also sends a positive signal to the outside world about the textile market: even in the off-season, the market is still hot.

　　 According to data monitoring, the operating rate of printing and dyeing plants in Shengze area is about 67.1%, basically the same as last week. Although the overall operating rate is not high, the workshops of some differentiated categories are still very busy.

　　 The growth of clothing sales and the recovery of consumer confidence on the 618 Shopping Festival show that consumer demand for textile products is still strong. In the face of competition and change, Shengze Textile Enterprises should actively innovate, further focus on quality and sustainability, better adapt to market demand, and strive to maintain the good development momentum of the industry.