Samsonite'S Official Entry App Exclusively Sells The World'S Limited Number Of Artists' Co Branded New Products

Christmas Eve, Leading global fashion travel lifestyle brand —— Samsonite Announcing and Dewu App Achieve comprehensive and in-depth cooperation. On December 23, the new beauty brand officially settled in DOW App, which not only provides rich bags and fashion items, but also provides exclusive Jean Michel for DOW App users Basquiat x Samsonite C-Lite global limited number of artists' co branded series of new products, 500 of which are only sold in China, and provide brand official quality assurance services for the users of the acquired products; In combination with the needs of young people for Christmas gifts, we also launched a new Christmas limited gift box; In addition, Samsonite will synchronously enter the Dove App community to establish daily communication and communicate brand culture with young users in multiple forms.

Ma Ruiguo, president of Samsonite Greater China, said: "The young people gathered in Duwu App and their deep insight into the new needs of young people, as well as the integration of transactions and communities, will help the brand bring younger, cooler and more personalized quality consumption and interactive experience to China's most trendy young people and the millennial travelers who advocate popular culture. This is a new layout of the brand in terms of youth."

　 Young people seek spiritual resonance, and international famous artists use new products to tap into the young market

This time, the exclusive sale of the new Xiuli in store App is Jean Michel Basquiat x Samsonite C-Lite artists co branded series of new products, the product design incorporates the most iconic crown dinosaur pattern of Basquiat, a famous American graffiti artist, to pay tribute to Basquiat's new expressionist style and interpret young people's pursuit of innovation and breakthrough.

The new and beautiful supply of new ideas comes from the art form of graffiti, which is highly respected by young people. In the Dewu App community, there are 225000 pieces of "graffiti" art related content, and young people create graffiti works and share trendy good things with graffiti design. "The graffiti art, which was born in the early 1960s, is closely related to hip-hop culture. Because of its cool nature and personality, it can establish a strong spiritual and emotional resonance in the hearts of young people", said a senior curator on Dewu App.

The new generation of consumers grew up in the era of rich materials. Compared with the previous generation, they have more individual aesthetic ideas and pursue spiritual and cultural resonance. In DOW App, art has been integrated into the trendy lifestyle of young people. They clock in to trendy art exhibitions, exchange artistic views, purchase new works of art, share and create more than 500000 art related articles in DOW App community, and more than 200 million people pay attention to art topics every week; More than 100 trendy art creators freely shared and created street graffiti, new style calligraphy, trendy exhibition and other works. More than 600 artists at home and abroad have settled in the property app and released their works.

Young people's spiritual pursuit of art has triggered a trend of cross-border integration of brand and art. This Spring Festival, many international brands and Chinese artists, combined with the traditional Chinese zodiac, created a series of "Artists' Co branding", which was released on the Get Things App to stimulate the spiritual resonance of young people. "By grasping the latest real needs of young people through the DOW App, and feeding back to the iterative innovation of brand products, international major brands are deeply cultivating the young market, but also continue to gain the spiritual identity of young people, and establish a close connection with young people", said the industry insiders.

　　 Young people bring new opportunities, and international brands break the circle to create brand increment

After 27 years of deep cultivation in the Chinese market, Samsonite firmly holds the leading position in the luggage industry in China. The representative brand image of high-quality luggage goes deep into the minds of consumers. However, for young consumers with increasingly diverse consumer needs and personality, how can the brand develop from the diversified needs of young people and build a new brand increment?

It is reported that female users account for 48% of the Duwu App, and handbags are one of the hot topics they pay attention to. Concerned about the love of Duwu App female users for handbags, this time it is Christmas, Xinxiu has provided a Christmas limited gift box containing brand LADYSAM holiday exclusive handbags. The design of the bag is inspired by the classic shell elements of Xinxiu. The red leather and silver chain are just in line with the atmosphere of Christmas Day. "By targeting the fashion categories that young women pay more attention to, and combining their favorite Christmas to create holiday exclusive models, the brand has found an effective destination for brand increment in the Get Things App," said the industry insiders.

The above people believe that this time, Xinxiu chose to reach a deep cooperation with DOW App, which is a key step for the brand to establish a young and fashionable brand image among young people. "With its distinctive young, fashionable and trendy labels, DOW App has become the first choice for international brands to reach, understand and respond to young people and cultivate more consumer groups for the future." (Reporter Jiao Yanling)