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Chic Talk E-Commerce Era Branding And Diversified Growth Potential

2021/10/12 18:39:00 0

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On October 11, the last day of chic exhibition, chic talk (commercial release) focused on "exploring the new force of brand digital growth" Grasp the business value under the new consumption trend, define the forum value, focus on the real demand of the current fashion industry, gather professional strength from the source to the terminal, analyze the development trend of global digital technology, and jointly carry out the application practice of digital technology research results.

Chic talk and twitter e-commerce jointly presented the special theme of "interest e-commerce helps the new growth of fashion industry" and "see made in China from the source".

In this forum, the "trump brand factory" project launched by Shuo Yin e-commerce, combined with its unique "interest e-commerce" gene, explored and analyzed more possibilities of factory branding transformation and business growth for on-site exhibitors and audiences.

Explore new business in fashion industry

See the new power of Chinese design

Liu Danqing, head of characteristic brand of tuiyin e-commerce clothing industry, shared the new changes of fashion industry in the new consumption era from the perspective of tuiyin e-commerce. Shuo Yin e-commerce is also helping new brands to establish user minds and seek the essence of business growth. Liu Danqing said that the turning point of clothing industry in tuiyin e-commerce appeared in 2020, "We can see that online is an indispensable link for every brand. Interest e-commerce has changed consumers' traditional consumption thinking in the past, helped brands activate users' consumption demand with content, and accelerated the transformation of consumers from brand recognition to purchase."

Trend change

New business scene

As the last special issue of this forum, Shuo Yin e-commerce launched the "trump factory" project to help the brand transformation of trump brand factories, bring high-quality goods to consumers and form consumption increment. In addition to B2C's interest in e-commerce, wangpai factory can also expand the online sales increment of B2B through the shaking tone e-commerce platform, which not only opens the branding channel and diversified growth channel of trump factory, but also lays a solid foundation for the brand to be integrated into the international market.

Based on the business practice of digital innovation technology, this forum provides advanced applicable technology, excellent solutions and successful practice cases for clothing brands and enterprises. Chic talk forum will continue to help the industry to improve, and at the same time, establish a new driving force for digital innovation practice in fashion industry, promote efficient coordination of resources and promote high-quality development of the industry.

CHIC TALK

October 9-11, 2021

Chic Business Forum area, hall 3, Shanghai National Convention and Exhibition Center

? CHIC TALK

As a large-scale and influential clothing brand Expo in Asia, chic has always been a high-quality comprehensive resource platform integrating business negotiation, channel development, resource integration, international cooperation, market inspection, trend release, cross-border cooperation, capital docking and other functions; Over the past 29 years, chic has been innovating constantly according to the changes of the industry and the market, growing together with Chinese clothing brands, and is recognized by the industry as the promoter and witness of Chinese clothing brand and market development.

China International Clothing and apparel Expo 2021 (Autumn) will "live up to the flower season and come to the sun", bringing together 11 characteristic exhibition areas, including men's fashion, fashion customization, the most beautiful women's wear, ODM intelligent manufacturing, ingenious leather feather, artful children's wear, design power, fashion accessories, luggage shoes and shoes, link to the future, cowboy world, and an independent exhibition, fashion brand exhibition, For example, flowers are blooming in the North Hall, hall 3 and hall 4.1 of the National Convention and Exhibition Center (Shanghai), with an exhibition area of 53000 square meters and more than 495 exhibitors participating in the exhibition. At that time, China's many high-quality clothing brands and enterprises will gather on the scene to display the full range of clothing products, explore the trend of fashion, and reconstruct the development context of the industry, so as to present you with a splendid grand scene of the industry.

Chic talk, as a supporting service platform for China International Apparel Expo, is a valuable business solution collection platform for Chinese clothing brands; Advanced technology tools and methods release platform; Meaningful experience and lesson sharing platform; Over the past 15 years, we have invited 320 + CO founding partners of industry business solutions together, 230 forums with diversified ideas on the open stage, on-site reports from more than 120 industry media, accurate focus, and dissemination of information at the fastest speed to reach the demanders, and more than 100000 professional audiences from chic system platform participated in the forum, which has drawn a roadmap for garment enterprises to help shape the industrial business model, To provide the most practical and most grounded business solutions and technologies and tools to release.