Invest 1.5 Billion! Anta Group FILA Intelligent Logistics Center Laid Foundation

Recently, the foundation laying ceremony of FILA intelligent logistics center, phase II project of Anta Group Integrated Logistics Industrial Park, was held in Jinjiang, Fujian Province.

Anta Group Integrated Logistics Industrial Park covers a total area of 522 Mu and is constructed in two phases with a total investment of more than 5 billion yuan. It covers the logistics base phase I and phase II intelligent logistics centers and a supporting apartment type living area for about 5000 people. In the future, it will become the backstage operation management center and big data management center of Anta Group. Among them, phase I has been completed and put into use in 2018. The FILA intelligent logistics center, with a total construction area of 171000 square meters and a total investment of 1.5 billion yuan, is expected to be put into operation in 2023.

After completion, the project will support all direct stores of FILA nationwide, and the efficiency will be increased by 200% on the original basis. At the same time, it will also integrate various business processes, such as online, offline and return, to help improve the consumer experience.

Lai Shixian, executive director and chief financial officer of Anta Group, said that with the investment of intelligent equipment and the operation of new technological means, the information of commodities in the whole value chain will be more transparent, which can help the group reconstruct its business process, user system, product service, business model and operation management, and achieve a new breakthrough in Omni channel retail logistics mode, Provide strong support for Anta Group's strategic goal of double 100 billion yuan in 2025.

"Adhering to the principle of high efficiency and high standards, we have reached a cooperation with ruishige, a famous international supplier focusing on the field of logistics automation. In the future, we will apply light load stacker, multi-layer shuttle, robot and other automatic logistics equipment in the park, and integrate advanced logistics technologies such as goods to people, RFID, etc., to realize the integration of B2B and B2C and other operation modes." Chen jiancong, vice president and general manager of logistics of Anta Group, said that Anta Group's logistics platform will also carry the strategic goal of supporting the group's 200 billion yuan in 2025, and will gradually build a high-efficiency logistics network of Jinjiang, East China, Chengdu, Zhengzhou and Shenyang and several cloud warehouses.