Brand Clothing: Lilang Retail Growth In The Fourth Quarter

China LiLang released the latest operating performance in the fourth quarter of 2020 and the whole year. In the fourth quarter of 2020, the retail value of "lilanz" products increased by 10% to 15% compared with the same period in 2019.

The retail value of "lilanz" products in 2020 decreased by 10% to 15% compared with the same period in 2019.

In the first half of the year, the retail sales of China LiLang fell by 30% - 35% due to the impact of the epidemic, but the online retail sales increased by 150% over the same period of the same period last year. Most of this was due to the growth of private customer transactions realized by physical stores through wechat management system. Despite the impact on offline retail in the first half of the year, the number of LiLang No.1 and No.2 dealers in China remained stable and continuously optimized. Although the overall number decreased by 98 to 2717 compared with the beginning of the year, the number of shopping center stores further increased to 768.

It is worth noting that the number of China LiLang light business series stores decreased by 22 to 268 compared with the beginning of the year.

? ? In the fourth quarter, during the National Day holiday, the retail sales increased by 40% - 50%, and the sales volume on the Double Tenth front line was booming. From January to November, the transaction amount of e-commerce in the whole network exceeded 200 million yuan, which was 55% higher than that of last year's double 11 (130 million per day). In addition, the Q4 cooling was added. Although the epidemic situation repeatedly affected the retail recovery in some regions, the offline sales scale and sales volume decreased There was also a slight increase in Q4, bringing about 10% - 15% retail growth in Q4 as a whole.