Analysis: Down Jacket Sales Market Size Forecast

In 2021, the cold wave is coming, and the temperature in various regions is constantly breaking the new low since the beginning of winter, the 21st century and even since the meteorological records. As the impact of the first super cold wave weakens, the temperature will gradually recover. However, there will continue to be cold air impact, this winter will be colder than usual. At the same time, cold clothing products ushered in the sales season.

Among them, down jacket, as a top filled with Down filling, has a large and round shape. Down jacket generally accounts for more than half of the total amount of duck down. At the same time, some small feathers can be mixed. The down is cleaned, disinfected at high temperature, and then filled in the clothes. Down jacket has good thermal insulation. Most of them are worn by people in cold regions, and also commonly used by polar investigators. With the continuous supply of cold air, it is expected that the sales peak season of down jacket will last until the end of February.

At present, China's down jacket Market as a whole is getting better, showing a rising trend of recovery. According to the statistical data, China's down jacket Market scale will exceed 120 billion yuan in 2019. With the upgrading of consumption and the continuous cold weather, it is expected that the market size of down jacket in China will exceed 160 billion yuan in 2021.

Data source: compiled by China Business Industry Research Institute

It is reported that the popularity rate of down jacket in European and American countries ranges from 30% to 70%, while the current popularization rate of down jacket in China is only about 10%. In the future, China's down jacket still has a large development space, and leading enterprises are expected to benefit from it. With the change of consumer groups and demands, the whole down jacket industry also presents many new trends.

1. Down jacket is both warm and fashionable

With the rise of purchasing power of the younger generation, down jacket has long been more than just a tool to keep out the cold. In order to meet the young people's pursuit of fashion, down jacket has become more lightweight and has a sense of design. The personalized elements are constantly improved, and it can adapt to a variety of life scenes such as commuting, business, leisure, travel and so on.

2. Down jacket to high end development

With the arrival of luxury brands such as Canada geese and moncler, domestic consumers have a new understanding of the quality and price of down jacket, and their acceptance of high price is also increasing. The trend of high-end of down jacket industry is obvious.

3. Down jacket Market concentration increased

According to the data of China clothing association, CR10 (the top ten market share) of down clothing industry in China is over 40%. The competition in down garment industry is extremely fierce. At present, the market share of moncler and Canadian geese is high. Bosden, xuezhongfei, Yaya duck, Tambor, Yalu, xuelunjie, aoyouyi, kubingjie and Ailey divide the rest of the market. In the future, many small down jacket brands will be eliminated one after another, and the market concentration of down jacket will be higher and higher, leading enterprises are expected to benefit from it.

For more information, please refer to the "Research Report on the market prospect and investment opportunities of China's down jacket industry" issued by the China Business Industry Research Institute. At the same time, the China Business Industry Research Institute also provides services such as industrial big data, industrial intelligence, industrial research report, industrial planning, park planning, the 14th five year plan, and industrial investment promotion.