Seven Wolves X China Youth Daily Focuses On The New Generation And Renews Its Brand Power

In 2020, all walks of life have suffered heavy losses due to the sudden global epidemic. In the face of the impetuous new crown pneumonia epidemic, countless Chinese young people have come forward to show the exciting style and vigorous strength of Chinese youth in the new era. The national brand seven wolves and China Youth Daily have joined hands to focus on the youth in the new era, break through the dimensional wall, gather powerful youth from the fields of music, drama, sports, fashion, etc., to make voices in multiple positions, and show the spiritual appearance of Chinese youth in the new era with the youth declaration and fashion attitude.

"Powerful young people are in their prime of life" is to describe the process of Chinese youth's rejuvenation in the brand-new internal and external market environment after 30 years of youth. This is also a brand collision between seven wolves and China Youth Daily.

Cross border cooperation, a powerful youth attitude declaration

Chinese youth take "promoting social progress and serving the growth of youth" as their own duty, serving generation after generation of young people, and advocating a positive and enterprising attitude towards the youth of the times. As a leading brand in China's clothing industry, seven wolves, with the spirit of embracing change and fighting bravely, continuously transmits positive energy to the society and awakens and inspires the wolf in everyone's heart.

The seven wolves are highly in line with the youth attitude and spirit advocated by China Youth Daily. This time, the strong and powerful United to extend the spiritual strength into fashion items, showing the contemporary Chinese youth's spirit and attitude of inspiring youth dream, releasing youth power and highlighting youth's responsibility, and calling for the national mission of strengthening youth. In this cooperation, Li Qiang, a media man, Zhou Ning, an anti epidemic doctor, and Cheng Di, a pioneer designer, were invited to join the ranks of young leaders of powerful countries. They were in different industries, based on their own posts, promoted the spirit of craftsmanship, and made their own work to the extreme.

"The trend of ambition is so far away that it is impossible to limit the poor mountains from the sea. "The seven wolves advocate that young people should have lofty aspirations and shoulder the responsibility of creating a better world. Every Chinese youth's voice should be heard, every Chinese youth's attitude should be seen, integrate the ego into the big self, dedicate youth to the motherland, and shape the image of Chinese youth from a global perspective.

Dimension association and spiritual link with users

As a representative of domestic men's wear brands, seven wolf constantly precipitates the "wolf culture", advocates positive energy, upholds the spirit of enterprising, continuously innovates and breaks through, and always keeps pace with the times. Over the past 30 years since its establishment, "king of jacket" hepilong has been continuously integrating with cross-border co branding, avant-garde art of the times, and era characteristic culture with its core product jacket category as the carrier. Based on different dimensions of circle groups, it has enabled the brand to "rejuvenate itself".

Seven wolf's co branding cooperation can be said to be very accurate in digging out the pain points of young people. By establishing spiritual links with young users through a suitable point of view, young people can truly have inner identification with the values conveyed by the brand. It has not only carried forward the positive values of contemporary powerful youth, but also successfully exported the brand mind to consumers.

Multi position voice, multi-level crowd's mental strengthening

In addition, seven wolf invited many stars and artists from all walks of life, such as musician Huang Xu, young actor Niu Junfeng, Olympic champion Cai Fu, Antarctic Ambassador Wang Yuheng, etc. to build a media of attitude communication with cross-border voice, to insight into the world outlook, outlook on life and values of the young generation of powerful countries. With the help of the most fashionable style piece, septenaeus jacket shows that they have great career in mind and poetry in their belly Books, shoulder responsibilities, skills have the sentiment of "specializing in", will be powerful youth's "wolf attitude" broken circle spread.

With the potential of fission, seven wolves set stars, actors, KOL, famous enterprise alliance and other resources online to maximize the connection between powerful youth and wolf cultural spirit, so as to make the "powerful youth" launched by seven wolves on the microblog platform In the new generation of eggplant, through the double topic interaction, it has accumulated nearly 260 million reading volume and nearly 310000 topic discussion volume, which has attracted the continuous attention of fans all over the network, and the brand content has further strengthened the user's mind.

Breaking the circle of mind and deconstructing the brand of seven wolves

In recent years, more and more brands have joined hands to break the dimensional wall and embrace young groups. These new cross-border joint names have become a common practice. Among them, the clothing industry has launched a number of CO branded and cross-border products, which not only meet the curiosity of consumers, but also show their personality and difference through fashion. As Zhou Shaoxiong, chairman of the board of seven wolves, said: "today's young people should be wild, fierce and tough, and be a 'Wolf youth'. "This co branding cooperation is actually the cooperation of two leaders in different fields. It is not only a cultural collision between brands, but also a trip to break the circle of users' minds of their respective brands.

As a pioneering brand in China's men's wear industry, seven wolf's 30-year enterprise history has witnessed the complete evolution of Chinese men's wear in terms of fashion expression under the background of China's economic reform and opening up. Known as the "king of jacket", seven wolves focus on "double-sided jacket", "grid jacket" and "wolf culture jacket", with high brand association. With the concept of "one piece of cloth" and "one piece of cloth with multiple styles", seven wolf has superimposed on the in-depth research and development of brand wolf culture, constantly pushing out the old and bringing forth the new to maintain its core competitiveness. Zhou Shaoxiong believes that "culture and art are both ways of content creation. To be a brand, you should tell stories and have your own attitude. "At the turn of 30 years, seven wolf brand has actively explored cross-border cooperation, actively embraced young groups, issued a sonorous declaration of" new me ", upholding the wolf character and renewing the brand attitude. Seven wolf is in its king's posture, bravely forward, defining a new generation of jacket.