Create New Textile Advantages Under The New Pattern! "Silk Road, Keqiao, All Over The World" Enters Chengdu

As a representative global textile industry cluster and China's 100 billion level textile industry cluster, Keqiao in Shaoxing has built a trading platform for nearly a quarter of the world's textile products. In recent years, the whole region has made great efforts to seize such major strategic opportunities as the integration of the Yangtze River Delta, the "four major" construction of the whole province, and the integration of Hangzhou, Shaoxing and Ningbo. With a more open attitude, it has actively "gone out" and continued to carry out the "Silk Road Keqiao · global" action, which has built a communication platform for the global textile economy and opened up a new space for economic and trade development.

In the post epidemic era, how to smooth the "internal circulation" industrial chain and cultivate new competitive advantages of Keqiao Textile? On October 13, 2020, the "Silk Road Keqiao · all over the world" activity of Chengdu Shaoxing week was successfully held in Chengdu. On the spot, 30 Keqiao high-quality fabric enterprises exhibited more than 5000 kinds of characteristic fabrics. At the same time, 50 sets of characteristic clothing products from 5 enterprises were selected for t-show display, so that Chengdu brand designers and representatives of garment enterprises can fully feel the charm of Keqiao fabrics in the atmosphere of "looking down and looking up" and promoting cooperation and exchange between the two sides.

The event is sponsored by Shaoxing Municipal Party committee and Shaoxing Municipal People's government, undertaken by CPC Keqiao District Committee and Keqiao District People's government, supported by circulation branch of China Textile Industry Federation, textile and garment weekly magazine, Sichuan garment (clothing) Industry Association, Chengdu garment (clothing) Industry Association, Chengdu Dacheng Market Management Co., Ltd., and supported by China Light and Textile Co., Ltd Urban Construction Management Committee.

Zhao Rulang, deputy secretary and district chief of Keqiao District, Shaoxing City, Zhejiang Province; Xu Feng, deputy director of information center of China Textile Industry Federation and executive vice president and editor in chief of textile and garment weekly magazine; Wang Shuiyuan, Secretary General of circulation branch of China Textile Industry Federation; Feng Hualin, Secretary general of Party Working Committee and director of Construction Management Committee of China Light and Textile City, Keqiao District, Shaoxing City, Zhejiang Province Yang Shuqiong and Guo Xian, President of the clothing (apparel) Industry Association, Huang Wenwen, President of Chengdu garment (apparel) Industry Association, Luo Jinsheng, executive vice president of Chengdu Dacheng market, Yan Junming, executive chairman of Chengdu garment (apparel) Industry Association, Li Guangxin, full-time vice president, Qian miaodi, Deputy Secretary of the Party Working Committee and deputy director of the Construction Management Committee of China Light Textile City, Keqiao District, Shaoxing City, Zhejiang Province Leading guests attended the event.

Gather together to win the future

Chengdu is an important national high-tech industrial base, trade logistics center and comprehensive transportation hub, and an important central city in Western China. Keqiao, with a piece of cloth to gather the global industrial flow, has long had close exchanges and cooperation in economy and trade. Under the framework of jointly building the "belt and road" and the new pattern of "double cycle", the cooperation between the two sides is conducive to gradually expand Keqiao's textile resources and elements to the whole country and the world, and build a platform for communication and exchange between Keqiao and the world's textile industry.

Zhao Rulang pointed out in his speech that about 65% of Keqiao's nearly $30 billion industrial output value is created by the large textile industry. The world's largest textile trading market is located here. "Industry + market" constitutes the largest foundation of Keqiao's economy and supports a strong economic zone in China. In recent years, according to the requirements of high-quality development, Keqiao is striving to build an international textile city in the new era of "openness, fashion, wisdom and high-end" with the positioning and standard of "Shaoxing City construction leader, connecting with the bridgehead of Shanghai Hangzhou metropolitan area", reading "two business economics", singing "two cities", building "dynamic city", shaping "international model". Chengdu and Keqiao are similar in history, temperament and industry. We should strengthen docking and deepen cooperation to provide more opportunities for the cooperation and development of textile and garment and fabric enterprises in the two places.

Yang Shuqiong said that the event is a deep cooperation and exploration between Zhejiang Shaoxing and Sichuan Textile and garment industry upstream and downstream industries. In the future, it is hoped that Sichuan Textile and garment industry and Shaoxing Keqiao will strengthen the interaction between supply and demand, realize large-scale flexible manufacturing and rapid response of supply chain through collaborative innovation of upstream and downstream, face the downward pressure of economy and consumption, create new value growth and open up new business space.

Wang Shuiyuan pointed out that the activity of "Silk Road Keqiao · covering the world" into Chengdu is a new beginning for Chengdu and Shaoxing to quickly integrate into the new pattern of "double circulation" and cultivate new advantages in industrial competition. It is also a new beginning of complementary advantages, strong union and cohesive development of industries of the two places. As a leader in the field of textile and clothing circulation, the circulation branch will continue to play a bridge and link role, guide enterprises to actively adapt to environmental changes, promote regional exchanges and cooperation, and build more efficient business docking platform.

On the spot, China Light and Textile City Construction Management Committee of Keqiao District, Shaoxing City, together with Chengdu garment (clothing) Industry Association and Chengdu Dacheng Market Management Co., Ltd., signed a strategic cooperation agreement. Adhering to the purpose of common development and integrity cooperation, through strategic cooperation, centering on the two-way interaction of clusters, the exchange and cooperation between textile clusters are strengthened to further promote China's textile industry Develop and improve the overall strength and brand image of the industry.

Looking forward to the trend of fashion transformation

A piece of silk links up the friendship between Chengdu and Shaoxing, and a piece of silk describes the prosperity and glory of Chengdu and Shaoxing. Today's Keqiao China Textile City is no longer a boat alone, relying on a piece of cloth, but a thousand sails of science and technology, creativity, design, talent, brand and so on. In the release show of fashion fabric brands in China Light and Textile City, the original design products exhibited by Zhongduo holdings, Pinot textile, primary color digital, SHANGZHENG textile and fenghuangzhuang made Keqiao fabrics move from behind the scenes to the front of the stage, and let fashion Keqiao charm bloom in Chengdu.

The "autumn and winter 2021 trend release show" brought by Zhongduo holdings shows the changeable charm of suede fabric to the audience, and conveys the innovative trend of lean R & D and leading fashion trend. The fashion of show shows mainly focuses on the style of Shaoshu, with distinctive features and breaking through the Convention. Among them, the imitation goatskin fabric has the softness, wear resistance and warmth retention comparable to that of genuine leather, which makes the overall design of clothing practical and artistic.

Pinot textile's autumn and winter fashion suits and skirts designed with double-sided jacquard fabric and double-sided jacquard fabric pursue the design style of simplicity, fashion, leisure and literary knowledge, grasp the perfect embodiment of material and technology, highlight the unique style and quality, and fully reflect the free and independent personality of modern urban women.

The original flower trend release show brought by primary color digital includes pink, green and black powder. The combination of "classical literature" and "modern city" style shows the exquisite elegance of Oriental women incisively and vividly, and shows the power of original design of Textile City in exquisite printing patterns.

The "functional tooling show" brought by SHANGZHENG Textile Co., Ltd. adds functional concepts such as flame retardant, warm keeping, cool feeling and fluorescence, which mainly creates the style characteristics of "stable, classic and practical". The combination of super strong design sense and high-quality fabrics shows the diversified plasticity of functional sports fabrics.

The "spring and summer 2021 fashion trend release show" brought by fenghuangzhuang is mainly composed of TR, color spinning and functional fabrics. It integrates the fist products of supply chain enterprises. It is elegant and temperament, soft in material, warm in style and non aggressive in style. It makes people feel the quiet and beautiful time.

Precise docking, complementary advantages

Fabric is the basis of clothing. The change of fashion trend is not only due to social progress and economic development, but also from the aesthetic psychology and functional demands of consumers, as well as the continuous innovation of textile fabrics. In the supply chain cooperation and docking link, Keqiao 30 high-quality fabric enterprises and more than 100 clothing designer studios and well-known brands in Chengdu carried out in-depth and precise docking, promoted the equal dialogue between the upstream and downstream of the textile and clothing supply chain, and highlighted the innovation direction of Keqiao fabrics "science and technology, fashion and green".

Zhejiang Kewang Textile Co., Ltd. exhibited environment-friendly silk fabrics, imitation acetic acid fabrics, Imitation cotton and hemp high elastic silk fabrics, which were favored by many designers and purchasers. Liao Yuwei, the company's sales manager, said that Chengdu is a blank new market for us, and it is a strong exploration and attempt for the company to explore the domestic market. Through this docking meeting, we have a deeper understanding of the demand of the downstream market, and have made acquaintance with many new customers, which is of great help to the long-term development of the company.

Shaoxing ruicai Textile Co., Ltd. shows natural fiber fabrics such as Tencel, cotton, modal, bamboo fiber and mint fiber, as well as various interwoven and functional fabrics. Cao Fengliu, sales manager of the company, said that there are many original brands and clothing enterprises in Chengdu, and the market potential is huge. This docking meeting will build an effective bridge for our fabric enterprises to face-to-face and efficient communication with downstream brands. In this special period like this year, it is of great significance to the economic recovery of enterprises.

In addition, many textile enterprises, such as huanpei, Ouning, Hongyue, dianyun and punctuation, have also brought all kinds of fabrics covering cotton, hemp, wool, silk and chemical fiber, which meet the diversified and personalized needs of downstream enterprises in Chengdu. The organizers also organized enterprises to visit Chengdu Dacheng market and Chengdu yijiatianxia market. Next, they will visit Chengdu clothing brands such as redipol and xianghebird to help Keqiao fabric enterprises further explore the Chengdu market.

This activity will effectively promote the smooth "internal circulation" of Chengdu Shaoxing textile and garment industry, create new competitive advantages, expand broader sales and communication channels, enhance the popularity and influence of Shaoxing and Keqiao, and comprehensively display the image of Keqiao as an international textile city in the new era.