Enter The Enterprise | Jialilong Textile: Taking Specialty As The Foundation And Standing At The Commanding Height Of The Market

Sample cutting, rolling, cloth inspection, freight transportation Recently, in the warehouse of Shaoxing jialilong Textile Co., Ltd. (hereinafter referred to as "jialilong textile"), employees are busy everywhere. Du Jiexin, general manager of the company, told reporters that it is the peak season of "gold, nine and ten silver". Purchasers in Beijing, Hangzhou, Sichuan, Fujian and other places wait for goods to be loaded every day. At present, the company's monthly delivery volume is about 800000 meters, with a month on month increase of 60%, ushering in the "golden autumn" market recovery.

Quality and innovation

Jialilong textile is an industrial and trade enterprise specializing in the production and development of shirt fabrics. The company was founded in 2003. In 2007, the company transformed to delicacy, focusing on innovative research and development of shirt fabrics such as bamboo fiber, cotton, t / C and milk silk. At present, the company has a series of bamboo fiber series, thermal fiber series, imitation silk series and other fist products, and has long-term stable cooperation with domestic first-line men's wear brands such as victor, LiLang, Hailan home.

"Bamboo fiber shirt fabric is our company's main product, and its" golden autumn "sales account for 70% According to Mr. Du, bamboo fiber is a kind of regenerated cellulose fiber. It is a kind of green ecological and environmental protection fiber extracted from bamboo by high-tech means. It has the characteristics of bacteriostasis, antibacterial, moisture absorption and air permeability. In particular, the fabric adopts reactive printing and dyeing process, which is natural and environmentally friendly without stimulation, which is in line with people's pursuit of health products under the post epidemic situation. At the same time, in order to adapt to the fast pace of modern city, the bamboo fiber fabric developed by the company also has wrinkle resistance characteristics, which can naturally recover after washing, without ironing, which is favored by customers.

Over the years, jialilong textile focuses on the butterfly transformation and sublimation of "a piece of shirt cloth". "As the company's new product this year, 80 bamboo fiber series shirt fabrics have attracted the attention of many brand customers as soon as they come out." President Du told reporters that the company's products not only focus on moisture absorption, perspiration, antibacterial and other functional characteristics, but also have the pursuit of excellence in the weight, density and materials of fabrics, so as to win a wide range of markets with high value-added products.

Deep ploughing layout, territory expansion

In addition to increasing the innovation of products, jialilong textile also set up a design team to create a distinctive brand for the pattern, color, texture and other product superimposed elements of shirt fabric, so as to continuously improve the hard core competitiveness of the products. "In order to increase the market share of medium and high-end products, the company has focused on launching customized services in recent years, including two modes of semi customization and full customization, and the response is quite good." According to Mr. Du, with the changes in the consumer market, differentiated customization has gradually become the first choice of brand purchasers. In order to cater to the "taste" of customers, the design team of jialilong textile will develop nearly 500 new shirt fabrics for selection by designers and brands.

Not only that, jialilong textile also unlocked the "new posture" of supply with "fast reaction mode". "Generally good communication in the morning, afternoon can send samples to each other." Mr. Du mentioned that the company's design team will quickly produce samples according to its design concept for the customer's full customization mode. Once the order is placed, the company will start a quick response mechanism, and delivery can be made within 1-2 months. In order to further promote the establishment of the supply chain system of "speed up and efficiency increase", jialilong textile has also reserved 3 million meters of spot goods and successfully expanded its sales area from textile city to all parts of the country by taking advantage of "three days delivery".

In addition, in order to optimize the market layout, jialilong textile is also actively developing new business forms and new models combining online and offline. "Some time ago, I participated in the live delivery of goods in China's Textile City farm, and gained many intended customers." Mr. Du said that this year's epidemic has spawned a number of new online industries, new formats and new models. The "cloud" series of projects promoted by the global textile network and online Textile City have just brought huge imagination and exploration space for the industry development and enterprise operation. "We hope to explore a new business model for traditional textile enterprises by trying Internet marketing and promotion." Mr. Du told the reporter that the company not only settled in the online shops of the platform, but also cooperated face-to-face with domestic famous brands such as machaton, yunshanggu and Jiangnan Buyi by virtue of its high-quality membership benefits, and achieved fruitful results. (Photo by Zhang Yan)