Nissan Ariya'S Debut In China: Introduction Of Nine Electric Vehicles In The Next Five Years

After the official launch of the "Nissan next" enterprise transformation plan on May 28 this year, Nissan has accelerated the layout of China's automobile market, one of the three core markets in the world.

On September 26, Nissan ariya, a new pure electric cross-border SUV carrying the technical achievements of "Nissan intelligent mobility", officially appeared at the 2020 Beijing auto show.

After the introduction of Nissan Arie electric vehicle, Nissan will not only launch the second electric vehicle model in China, but also open a new chapter in China's electric vehicle market.

More importantly, facing the trend of electric and intelligent automobile industry in the world, ariya has launched a new flat logo, and Nissan hopes to create a more open and intimate brand recognition.

"Nissan has always been full of passion, continuous innovation, the courage to challenge, long-term commitment to leading the reform of market segments." Makoto Uchida, President and chief executive of Nissan, said ariya opened a new chapter for Nissan, representing a new face for Nissan and setting a new tone for the company.

According to the plan, ariya will be sold in the Chinese market in 2021 to meet the demand of Chinese consumers for high-performance pure electric crossover vehicles.

President and chief executive officer of Nissan Motor Co., Ltd. delivered a speech. Materials and pictures

Ariya opens a new chapter of electrification

In the field of automobile intelligence and new energy, China has almost become the vane of global automobile enterprises. At this Beijing auto show, both foreign investors, joint ventures and independent brands are speeding up the layout of new energy field. In addition to the growing ranks of hybrid vehicles, pure electric vehicles have also become the focus of attention.

In terms of electrification, Nissan has a clear goal. By 2025, it will launch nine electric vehicles to China, including next year's ariya and models equipped with E-power technology.

"China is a very important market in the" Nissan next "enterprise transformation plan. Compared with other markets in the world, China's auto market has taken the lead to recover. In addition, China has become one of the most advanced markets in the world in the field of "case" such as automatic driving and electrification. " Mr. Uchida pointed out that the demand of Chinese consumers is changing rapidly, and they have a high degree of enthusiasm and acceptance of advanced technology. China is the core market of Nissan and plays an important role.

However, as a key model for Nissan to fully open the era of electrification, ariya also bears the heavy responsibility of Nissan's overall "rejuvenation" in China.

"How to further improve the market share is still the key. In the medium and long term, the Chinese market still has the potential to provide Chinese consumers with products that can meet their needs and bring the value of Nissan cars. " "This is the key to achieving sustainable development in the Chinese market in the future," he said

Accelerate the implementation of Nissan intelligent travel

In addition to China's first show ariya, Nissan also demonstrated the latest achievements of "Nissan smart line" including three core technologies of intelligent power, intelligent driving and intelligent interconnection.

Through the products and technologies of electrification, automation and intelligent network integration, Nissan will further accelerate the full implementation of "Nissan intelligent travel" in China, continuously meet the diversified needs of consumers, and show the brand advantages of "technical Nissan", so as to strive for more voice and competitiveness for Nissan in the "new four modernizations" track.

"China is a priority and priority in the Nissan next program. We always regard China as a core market and continue to invest in it." In an interview with reporters, Uchida said, "Chinese consumer demand is changing rapidly. In order to meet this demand and continue to provide the value of Nissan cars, the most important thing is to timely put in products (time to market) and design to market."

It is understood that at present, Teana, Qijun and Xiaoke, which are listed in China, have been equipped with the super intelligent driving function of Nissan's propilot. By 2022, 70% of Nissan's models will be equipped with superpilot. At the same time, the above three models are also equipped with the latest Nissan connect super Zhilian.

Data shows that as of August this year, 2 million Nissan vehicles have been equipped with intelligent interconnection technology. According to the plan, by 2024, Nissan will have nine models equipped with Nissan connect super smart link, and 6 million vehicles will be equipped with intelligent network connection technology, achieving 90% user coverage.

In addition to the layout of intelligent network connection and electrification, facing the shared travel demand of Chinese consumers, Nissan's layout has been fully launched.

It is understood that Dongfeng Co., Ltd. established Lianyou Technology Co., Ltd. (lyms) in 2019 to cooperate with Didi, Dongfeng travel, T3 and other enterprises to develop shared travel services.

"Nissan's advantages lie in its strong brand power, product strength and advanced technology. In addition, Nissan has a strong supply chain system, sales channels and excellent employees, so we will certainly return to the track of development. " Facing the increasingly competitive Chinese auto market, Mr. Uchida concluded.

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