Jiumuwang Join Hands With Focus Media To Open The Strategic Prologue Of "Global Sales Leading Men'S Pants Expert"!

Beijing time, September 10, the theme is "Leading China Men's trousers , global sales leader " ① The ninth Muwang Strategy Conference was held in Shanghai. At the scene of the press conference, jiumuwang received a statement from a professional organization that "jiumuwang is the world's leading expert in men's trousers sales".

At the press conference, jiumuwang also announced the launch of focus media and international pioneers designer The three major strategic cooperation signed with international well-known fabric suppliers opened the strategic prelude of "global sales leading men's trousers expert".

Launching ceremony of "global sales leading men's pants expert" strategy of jiumuwang

Sell one every 7 seconds, boost industry confidence

Since 2016, the domestic clothing sector has shown a downward trend as a whole, and the decline is relatively deep. It seems that it is not too much to describe it as "sorrow is everywhere". At the beginning of 2020, the sudden new crown epidemic will bring the global garment industry into the "cold winter".

However, to the surprise of the market, this time, jiumuwang followed the pace of consumption upgrading and consumer iteration, explored potential market opportunities with reform and innovation, set sail against the trend, and boosted industry confidence.

According to the sales data from 1990 to 2019, Nine shepherd men's trousers With a total sales of 100 million pieces, in 2019, the company has made remarkable achievements of "selling one piece every 7 seconds" and "global sales leader". The sales market position has been recognized by well-known professional data research institutions, and has become the real strength leader in the men's pants Market.

On the basis of adhering to the originality of "professional and good quality", jiumuwang further strengthens the company's differentiated operation, re examines the changes in various links of the industrial chain, and quickly switches the brand tonality to the fast track of development. This is mainly reflected in the layout of the design and development, fabric selection and brand marketing of the brand-new brand strategy of "the world's leading men's trousers expert".

In terms of design and R & D, nine shepherd king announced that it had signed a contract with Louis Gabriel nouchi, a French new design genius and former Zegna designer, so as to reach the mainstream crowd with a younger and fashionable design and meet the differentiated needs.

In terms of fabric selection, the establishment of cooperation with five famous international fabric suppliers, such as Zegna, Armani, Hugo Boss, Gucci, burberry and Chanel, is a response to the high-end quality demand of generation Z and injects new genes and vitality into the brand.

The company has laid a solid foundation for the high-end brand positioning and profit, and further promoted the high-end brand design and revenue growth.

Focus on men's trousers for 31 years and achieve the leading position in the industry

"The new strategy of" leading men's pants expert in global sales "issued by jiumuwang has sounded the clarion call for the rise of domestic clothing brands against the trend." At the strategic press conference, Chen Dapeng, President of China Garment Industry Association, expressed his appreciation for jiumuwang's brand strategy upgrading in his speech.

Chen Dapeng said: "as the most outstanding brand representative of China's clothing industry, jiumuwang has been recognized as the" world's leading men's pants expert ". It marks that jiumuwang has become a Chinese clothing brand with international influence, which plays a decisive role in promoting the healthy and orderly development of China's clothing industry, and will also represent Chinese garment enterprises to go to the world To the top of the world. " At the same time, he hopes that "as a leading global sales expert of men's trousers, jiumuwang will open up a broad international market, promote the development of China's national clothing industry, and enhance the international influence of Chinese brands."

Speech by Chen Dapeng, President of China Garment Industry Association

The sales volume of "selling one piece every 7 seconds" excites the Chinese garment industry, which is highly recognized by consumers. This industry status is the result of jiumuwang's persistence in focusing on men's trousers for 31 years. Jiumuwang, committed to "creating the best pants in the world", established its sales market position in the men's pants industry from the moment when he started with 12 sewing machines in 1989. By the end of 2019, it will achieve the miracle of "100 million men's trousers sales", and achieve "global sales lead".

With the mission of "creating the best pants in the world", jiumuwang has been deeply ploughing in the field of men's trousers. With the core of its brand and continuous investment of resources, it has continuously upgraded its products, channels and communication levels. From a trousers expert to a men's pants expert with global sales, jiumuwang's focus and persistence have won the world's recognition.

"Make the best pants in the world with fabric, pattern, style and technology." Mr. Lin Congying, founder of jiumuwang, expressed the mission of jiumuwang. With the help of the new generation of consumers' higher acceptance of local brands, especially the love of national fashion and domestic products, he established a strong cultural confidence of national brands, so that jiumuwang could be based in China and go global, and continue to maintain the sales market position of "global sales leader".

Lin Congying, chairman of jiumuwang, delivered a speech on the spot

Put in focus media ads to enhance the influence of mainstream cities

In terms of brand marketing, jiumuwang and focus media have reached a strategic cooperation of 100 million yuan, and simultaneously use the daily average of 300 million person times of focus media in 100 cities to spread "jiumuwang, the world's leading men's pants expert in sales" all over the streets.

According to the analysis of industry insiders, focus media can best realize the centralized influence on white-collar workers, gold-collar workers and business people by infiltrating brand advertising into the life scenes of apartment buildings, office buildings, cinemas and other life scenes of the mainstream middle and high-end people in the city. This group is the source group leading the consumption upgrading. They attach importance to quality, brand and taste, and are the opinion leaders and word-of-mouth of brand consumption Champion, with the wind vane significance of consumption and strong brand diffusion, penetration ability. These advantages will effectively boost the brand potential of jiumuwang.

Jiang nanchun, founder and chairman of focus media, said: "the strategic cooperation between jiumuwang and focus media can be said to be a combination of strength and strength. Focus daily covers 300 million urban mainstream consumer groups. In hundreds of thousands of community apartments and office buildings, high-frequency mandatory ratings are formed in the elevator space that consumers must pass through every day. Eight of the top ten most impressive brand slogans in China surveyed by Ipsos, a world-famous research institution, come from focus elevator media. Focus will focus on the mainstream crowd and ignite the advantages of the brand, go all out to help jiumuwang expand the brand influence of China kuwang, and help jiumuwang expand its territory in the feast of consumption upgrading in China 。”

Jiumuwang and focus media reach strategic cooperation

Many financial experts said that at the moment when the new crown epidemic swept the world and the domestic clothing industry was struggling, jiumuwang suddenly emerged. From the three major strategic cooperation, we can see its strong financial strength and profound brand details, and we can also see its ability to carry out in-depth iteration and improvement of products in the future with the support of various parties. Product competitiveness is the key to the steady growth and sustained profitability of the clothing industry. To work hard on products means that the brand will maintain strong market momentum.

① Source: Euromonitor information consulting (Shanghai) Co., Ltd 2019 Men's trousers Sales volume. It covers 210 countries / regions in the world and all kinds of retail channels; among the men's pants brands, which account for more than 15% of the sales volume of men's trousers and take leisure or business as the core products, jiumuwang ranks the top three in the sales volume of men's trousers; the survey was completed in August 2020.