Patrol Of Dalang Woolen Weaving Enterprises: Shengda Textile Is Based On The Large-Scale Spot Colored Yarn Supermarket To Quickly Connect With The E-Commerce Market

? ? Shengda Textile Mainly specialized in making bobbin colored yarn "Spot supermarket ”, which is supplied to the wool mill with colored yarn from packages. The products we have done and the products we have studied are based on the demand of the Dalang wool market to develop woolen fabrics.

Lv Canjin, chairman of Shengda Textile, said in an interview: "Our wool textile market in Dalang is focused on quick response. Now the wool textile industry is also upgrading, and has begun to develop in groups of 6.0 and 7.0, turning to e-commerce and live broadcast development. At present, Shengda's main products are all developed for these e-commerce products."

　　 E-commerce is the direct result of the maturity of the Internet, and also the new development direction of enterprise marketing. Especially the huge impact of the epidemic on the market, e-commerce has gradually become the survival and development of many enterprises. At the same time, with the continuous development of e-commerce and wool textile industry integration, the demand for spot goods in the wool textile market is also higher, and wool textile factories need faster supply.

Shengda Textile Take advantage of its own advantages of full color, sufficient inventory and quick response, and integrate spot supply into the e-commerce market to meet the rapid response requirements of enterprises. Lv Canjin said, "As long as our products have color cards, we have more than 95% of them in stock. There are also many colors and complete specifications." Shengda Textile relies on a large warehouse base to stock a large number of stock, so that customers can quickly respond to the delivery time of e-commerce, reduce the inventory pressure of customers, and provide existing guarantee for the development of e-commerce of big wool weaving enterprises, Promote the further integration and development of the Dalang wool industry and e-commerce.

In order to innovate and develop traditional industries, we should not only grasp the advantages of product quality, but also break through the limitations of traditional models. Shengda Textile clearly sees this. Last year, we devoted all our efforts to the development and built our own ERP management system through cooperation to upgrade the sales department, production department, software and hardware. Through the management and statistics of every customer and every order, the whole process of ordering, shipping, goods replenishment, and picking up, we have realized the tracking service of the whole process of sales status, improved our ability to respond to the market, achieved rapid response to demand, delivered goods on time, and provided good services, forming an inherent model. "Next, this software will be developed and pushed, mainly to provide convenient services for customers of wool weaving factories."

President Lv said that he hoped to build a complete supply chain in the future and further strengthen and optimize the sales side through the Internet such as app.

Shengda Textile Co., Ltd. was founded in 2010, and now it is just the tenth anniversary. President Lv has already considered the future development of the enterprise.

"Our next development consideration is that we can set up sites. In every city, as long as there are places where our products are used for wool weaving, ribbon, and these accessories, we will go to those places to set up service stations." In the face of the future development of the enterprise, Lv Canjin hopes to set up service stations specialized in marketing Shengda yarn procurement through fixed points, With Datang as the center, establish a service network of the national knitting cluster, let Shengda brand go to the demand markets all over the country, and then let those who need it go directly to the service station for consultation. Some customers can't solve minor problems. Shengda Textile Association will directly go to the corresponding training, let the salesperson go there for corresponding docking, provide considerate services, adhere to the brand spirit of "responsibility", Strengthen the brand image of "customer first, quality first".

As for the location of the office building, Lv Canjin said frankly that the main consideration for entering the textile world is the future development. Because the textile world is a mature industrial park, this place also has a remarkable representativeness, and it is also a mature market. Considering the future development, we still need to find a point in such an industrial park, and then set up this point in the textile world, so that customers can easily enter the textile world and find their own enterprises.

According to the characteristics of existing products, President Lv has also formed a slogan of "buy colored yarn, look for Shengda, with many varieties and all colors." This is the most direct form of Shengda, and has formed its own unique representative slogan. Maximize the landmark value of the textile world and make this slogan more widely spread.

As soon as we enter the textile world, we can see the slogan of Shengda Textile posted above the outer wall of the office building.

Shengda Textile According to the requirements of Dalang Woolen Weaving and the rapid response of the current webcast, we will win the recognition and development of the market with the advantages of various categories and colors.

In view of the market, we should constantly improve ourselves, give full play to our own enterprise advantages, improve the adaptability of enterprises to market dynamics, meet market demand with a more active image, promote development with quantity, and shape brands with reaction.

Source: Zhong Jin