Fake News: The Official Response To The Notice Of Closing Tmall

Today, a picture of "notice on closing down tmall's entry" swept the screen in the circle of friends and attracted wide attention of the e-commerce circle. The picture said: "due to the epidemic situation this year, more than 100000 merchants have settled in tmall. In order to provide consumers with better quality services, tmall has decided to stop attracting investment from tmall, and the opening time is yet to be determined."

However, after logging into the official website of tmall investment promotion, no relevant information related to the above figure was found. Tmall team responded to this: "false, the picture is from yellow cattle PS. Not only has tmall not stopped attracting investment, but the new rules released today will welcome more new brands to recommend themselves to settle in. "

Immediately after that, tmall officially issued the notice on closing the hot recruitment brand pool of tmall. It was mentioned in the notice that what tmall closed was "tmall's entry into the hot recruitment brand pool", not the "tmall investment promotion" in the above picture. At the same time, an explanation was given to the closing of the hot recruitment brand pool: in order to avoid omitting new brands and new businesses due to the enumeration of brand entry methods, tmall decided to close the hot spots Brand pool page, and modify the relevant investment rules.

It is understood that tmall's hot recruitment brand pool was established by tmall from the perspective of consumer demand and market demand. According to the brands in the hot recruitment brand pool, tmall invited the active invitation to settle in. If it is not in the tmall hot recruitment brand pool, it can only recommend its own brand to tmall to apply for settlement.

To understand simply, in the past, tmall used to "tell you what brands are missing and invite them to settle in". However, the "hot brand pool" model is difficult to enumerate all industry brands, which makes people think that there is no shortage of those not mentioned. On the contrary, it restricts the development of new brands and new categories, which is easy to "miss everything".

Dear merchants

After years of development, most of the brands in tmall's hot brand pool have successfully settled on the tmall platform. Meanwhile, tmall has always welcomed potential new brands and new businesses to operate and develop on the platform. However, the new brands and new businesses will be missed by enumerating the ways in which brands enter. Now it is decided to close the page of tmall's hot brand pool and modify the relevant rules for investment promotion.

Tmall is committed to providing consumers with more abundant brand products and better quality services. Merchants are welcome to recommend good products and good brands to tmall and provide consumers with better products and services. Interested businesses can enter by recommending high-quality brands to tmall.

The adjustment was announced on July 24, 2020, and will take effect on July 31, 2020.

It is understood that on March 29, 2019, tmall revised the detailed rules for the entry qualification of tmall. The main change point is to adjust the temporary entry of franchised stores in some categories. The scope of change includes: clothing, shoes and bags, sports outdoor, jewelry accessories, cosmetics (including beauty tools), home furnishings, furniture, home textile, books, audio-visual, and services.